Mio Yamamuro | Senior Executive Vice President
Vanilla Air

Mio Yamamuro, Senior Executive Vice President, Vanilla Air

After graduating from Aoyama University International Politic and Economic, she joined ANA starting her position in Inflight Services department. Then she moved to Loyalty Marketing department, where she gained expertise in mileage program management. She mainly worked on airline partnerships and Star Alliance marketing projects. Then she spent 4 years as Loyalty Manager at Star Alliance GmbH where she further gained expertise in this area. After spending 4 years at Star Alliance GmbH, she returned to ANA and worked in areas such as Alliance, Product & Services and Corporate Sales. Then she joined Vanilla Air in April 2016 and has become Senior Executive Vice President in June 2016. As a member of board at Vanilla Air, she mainly looks after Commercial, Corporate Planning, Finance, IT and Human Resources.


Day Two @ 09:00

Keynote Interviews & LCC Leaders Panel: Where do we go from here?

Join us for a series of exclusive interviews, where leaders of major LCCs outline what it takes to succeed in the ultra-competitive low-cost market, how they are innovating their offering to stay ahead of the competition and their perspectives on how low-cost travel sector will evolve in the near and long-term.
09:00-09:15: Interview 1
09:15-09:30: Interview 2
09:30-09:45: Interview 3
09:45-10:00: Interview 4

10:00-10:40: Panel
The Asian LCC industry is changing rapidly. Everyday airlines are announcing new routes, ordering new aircrafts, offering new discounts and introducing new products and services. LCC leaders will join us in this panel to share how they keep up with the challenges facing low-cost travel in Asia and beyond, and what opportunities they are acting upon. Some of the issues they will address include:
  • How did the market change in 2017? What is the outlook for 2018 and beyond?
  • How can we overcome the critical challenges of overcapacity, weak profitability, pilot shortages, safety concerns and liberalisation? What do the LCCs have in store next?
  • How significant will the impact of long haul LCCs become?
  • Will business travellers and corporates find LCCs more attractive in future?
  • What are the opportunities for LCC alliances, and is there a real appetite for them? Are we heading for a period of consolidation?
  • Where are the biggest new revenue generation opportunities for LCCs?

Day Two @ 14:40

Traffic growth strategies for Japanese LCCs: A case study of Vanilla Air

Japan’s aviation market is increasingly complicated with overlap between carriers and ownership within larger aviation groups, while overall the percentage of LCC seats in Japan is relatively low. How do you increase your market share? Do you expect consolidation, more new carriers, or development of more alliances? – Join us to hear Vanilla Air’s views of the market, how it’s expanding internationally for more traffic growth and what brand strategy it has to differentiate itself.

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