In his role at Fiji Airways, Marc Cavaliere is responsible for all sales channels, all marketing activities, global alliances and related commercial functions. His background includes thirty-seven years of airline industry experience, with extensive international expatriate assignments, leading airlines in various regions of the world as well as the US. Cavaliere’s areas of concentration covers commercial strategy, marketing, sales management, e-commerce, distribution, and collaborative tourism development. His background has a strong emphasis in airline global alliances, strategic partnerships and virtual network optimization with a focus on expanding partner-carrier networks and maximizing revenue opportunities. Cavaliere served as board member on the Star Alliance Airline Management Board for five years, and as Chairman for two years. Cavaliere has held senior management positions with South African Airways, Spirit Airlines, American Airlines and Pan Am.