Ms Khairul Nisa Ismail | Head, Enrich & Loyalty
Malaysia Airlines | Malaysia

Ms Khairul Nisa Ismail, Head, Enrich & Loyalty, Malaysia Airlines

Ms. Khairul Nisa Ismail is the Head of Enrich & Loyalty for Malaysia Airlines Berhad. Having held this post since December 2013, she has been entrusted to transform Enrich into a leading-edge loyalty program. As Head of Loyalty for the airline, she calls upon her extensive knowledge of the aviation industry, which runs the gamut from low-cost to private charter airlines, to expand the membership lifetime value of Enrich members via targeted and personalised offers from Malaysia Airlines and third party lifestyle partners. This transformation takes the customer experience beyond superb air travel and ensures the best member-only experience with Enrich. Ms. Ismail has over 17 years' experience in marketing, branding and ancillary revenue — often in regional capacities — and she has crafted a niche in increasing value for customers by emphasising different experiences and options for each customer tier. Her career has also seen her take on various customer-centric challenges in the cybertechnology, telecommunications, market research and banking industries.

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