Kevin Kajitani | Intrapreneur, Digital Design Lab
ANA Holdings Inc.

Kevin Kajitani, Intrapreneur, Digital Design Lab, ANA Holdings Inc.

Kevin is passionate about improving the world through innovative business models. Together with his colleague, Akira Fukabori, Kevin has played a central role in the launch of multiple initiatives within ANA including their cause-related Blue Wing program and the airline's WonderFLY crowdfunding platform. Kevin is also a prize developer behind the ANA AVATAR XPRIZE concept which won top honors at the XPRIZE Visioneers 2016 Summit. After graduating with Summa Cum Laude honors from the University of Washington with a degree in Aeronautics & Astronautics, Kevin worked as an aerodynamics engineer on the 787 program in the US before relocating to Japan. He now works in ANA's newly established Digital Design Lab where he is in charge of rapidly prototyping new business and service concepts.

Appearances:



Day One @ 13:40

Digital Design Lab, WonderFLY (Crowdfunding), and Avatars through the lens of digital marketing

13:40-14:10: Presentation
All Nippon Airways (ANA) is reimagining what an airline can be by establishing a Digital Design Lab (DDL), a futuristic team looking at what might transform the future of the industry. DDL is working on two projects WonderFLY and Avatars. They will share with us some new (and crazy) ideas on what will change how airlines do digital marketing and beyond. 
  • WonderFLY: More than just a crowdfunding website. How does it provide a new digital model to drive customer engagement and loyalty for airlines?
  • Avatars: More than a digital experience. What do the geo-location data of people’s interaction provide a brand new insight for airline marketers? What else?
  • What will disrupt the future of air travel?
14:10-14:20: Q&A session

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