Kee Wai Koo | Assistant Manager Ancillary Revenue & Firefly Holiday

Kee Wai Koo, Assistant Manager Ancillary Revenue & Firefly Holiday, Firefly

Kee Wai is responsible for Ancillary Revenue activities in Firefly. As Assistant Manager, Ancillary Revenue, Kee Wai mainly take care of new projects, looking for potential partnership and sourcing for new products which could increase the Ancillary Revenue for Firefly. He has experience with aircraft advertising, working with partners on various products such as insurance, inflight meals, airport lounge, hotels and cross promoting products to increase Ancillary Revenue. Looking for new business opportunities is his key mission for this year, be it B2C or B2B or both. 

Kee Wai has over 6 years of experience in the aviation industry and 4 of those years are in Ancillary Revenue. Prior to that, he manages Firefly Holiday, which is the travel arm of Firefly.


Airline University - Day Two @ 15:00

Ancillary revenue strategies

Ancillary revenue continues to be an important revenue stream for the airlines. How to increase sales? Do you know what your customers want? What are the barriers and solutions to customised ancillary offerings, targetted messages and payment?

back to speakers