Kaushal Satam | Head of Loyalty Operations
Jet Privillege

Kaushal Satam, Head of Loyalty Operations, Jet Privillege

Accomplished business leader with 14 years of experience in loyalty with expertise in managing multiple facets of loyalty programme including rewards and recognition platform, business development, customer acquisition and retention, member service delivery and CRM/Product Development. Experience in managing projects with cross functional teams and strategic business growth with robust partnerships. In current position at JetPrivilege Pvt. Ltd., I am responsible for Airline Partnerships, Product Development, CRM & Member Servicing.


Day Two @ 12:10

Panel: Shaping the future of loyalty

Traditional loyalty has been about earning points for travel, but what are different ways that we can take care of our customers? Join us to explore challenges airline marketers are facing and how you can make smarter decisions to develop a deeper relationship with your passengers.
  • Loyalty programmes: Is it an outdated business model in a world of real-time choices? What are the trends and challenges that are disrupting loyalty?
  • Loyalty programmes for disloyal customers: Is there a loyalty case for infrequent travellers?
  • The challenges of building and nurturing direct customer relationship
  • New and creative ways to offer passengers a range of rewards that continue to be relevant to them across their different life stages, whether they regularly fly or not
  • Data and analytics: How to make best use of the information we have to deliver the most valuable loyalty programme?
  • Exciting marketing vehicles to engage customers – From traditional social media platforms to a whole new gateway of messaging platforms
  • How do we respond to the widely-held notion that customer loyalty is dead and it’s all about price?

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