Katri Harra-Salonen | Chief Digital Officer

Katri Harra-Salonen, Chief Digital Officer, Finnair

b. 1969, M.Sc. (Tech), eMBA, Finnair Chief Digital Officer (CDO) as of 21 March 2016.

Harra-Salonen has conducted a long career in digital transformation positions. Since 2012, she has been a founder and the CEO of Umbrella Strategic Advisory Ltd. Previously, she has been the CEO of Fjord Sweden in Stockholm and held leadership positions at Satama Interactive in Finland and Sweden. Since autumn 2016, she has served on the Board of Directors of Veho Oy Ab.


Day One @ 09:00

Keynote Interviews & Aviation Leaders Panel: How can airlines guarantee future success?

Get to the heart of today’s complex aviation issues with the expertise and vision that only industry leaders can provide. Join us for a series of exclusive interviews, where leaders of major airlines, airports and organisations outline what it takes to succeed, and how they are planning to keep succeeding as the industry continues to ‘fly’ forward. Find out their thoughts on what the major game changers will be, how they are continuing to innovate their business models to remain competitive and their plans for the future of their airline.
09:00-09:10: Video interviews with Skúli Mogensen, Founder & Chief Executive Officer, WOW air
09:10-09:20: Interview with Con Korfiatis, Chief Executive Officer, flyadeal
09:20-09:40: Interview with Katri Harra-Salonen, Chief Digital Officer, Finnair
09:40-09:50: Interview with Joe Leader, Chief Executive Officer, APEX (Airline Passenger Experience Association)

09:50-10:40: Panel
Asia Pacific remains a standout growth market for the aviation industry, with the strongest growth rate and many relative new comers. Following their in-depth interviews, these leaders come together to debate some of the major challenges facing the sector, including:
  • What are the key strategic and commercial issues driving the future of aviation in Asia?
  • What is the future of competition for both FSCs and LCCs in the long-haul low-cost market?
  • How to keep revenues ahead of costs where a lot of the costs are outside of your control?
  • Airport congestion and how to handle growth, boost profits and control costs?
  • Customers want to pay a sensible price but still have growing expectations. How can the industry cope with the best-in-class expectations, while seeking sustainable profitability?
  • What are the major trends in ancillary, distribution and technology (e.g. AI, robotics, and IoT) unlocking growth for the industry? 

Day One @ 14:20

Transforming to an ecosystem

  • A new digital landscape
  • Ecosystem competitiveness
  • What capabilities are needed
  • How to manage the transformation

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