As Commercial Director for HK Express, Jonathan oversees all of HK Express’ commercial activities and leads the revenue management, network planning, sales and distribution, as well as marketing and communications teams.
Joining HK Express as a part of the senior management team, Jonathan draws from 20 years of marketing and communications experience in the Greater China and North Asia regions. Throughout his distinguished career, Jonathan has held various positions in the commercial sector, developing valuable expertise in strategic planning, business development, branding, marketing and reputation management.
Prior to joining HK Express, Jonathan spent 7 years serving as the Business Development Director and Brand Director of Spring Airlines in Shanghai, where he was responsible for developing and implementing the Chinese low-cost carrier’s expansion strategy and successful entry into Hong Kong, Taiwan, South East Asia and Japan. Jonathan also spearheaded new distribution and sales channels for Spring as part of the airline’s Social Marketing Centre.
In previous positions, Jonathan served as a marketing consultant for brands such as Tesco, Harley-Davidson, LVMH and Coca-Cola Amatil. He earned a Doctorate of Philosophy in East Asian Studies at Australian National University and holds a Master of Arts in Chinese.