Jonathan Hutt | Commercial Director
HK Express

Jonathan Hutt, Commercial Director, HK Express

As Commercial Director for HK Express, Jonathan oversees all of HK Express’ commercial activities and leads the revenue management, network planning, sales and distribution, as well as marketing and communications teams.

Joining HK Express as a part of the senior management team, Jonathan draws from 20 years of marketing and communications experience in the Greater China and North Asia regions. Throughout his distinguished career, Jonathan has held various positions in the commercial sector, developing valuable expertise in strategic planning, business development, branding, marketing and reputation management.

Prior to joining HK Express, Jonathan spent 7 years serving as the Business Development Director and Brand Director of Spring Airlines in Shanghai, where he was responsible for developing and implementing the Chinese low-cost carrier’s expansion strategy and successful entry into Hong Kong, Taiwan, South East Asia and Japan. Jonathan also spearheaded new distribution and sales channels for Spring as part of the airline’s Social Marketing Centre.

In previous positions, Jonathan served as a marketing consultant for brands such as Tesco, Harley-Davidson, LVMH and Coca-Cola Amatil. He earned a Doctorate of Philosophy in East Asian Studies at Australian National University and holds a Master of Arts in Chinese.


Day One @ 17:40

China’s aviation: Reaching new heights (Chinese-English simultaneous translation)

China begins to show its scale as its airlines go international. The country is set to overtake the U.S. to become the world’s largest aviation market by passengers by 2024 as more people take to the skies domestically and internationally. The number of people flying to, from and within China will almost double to 927 million annually by 2025 and reach 1.3 billion by 2035. Its three big airline groups are increasing their international focus. International airlines are increasing partnerships with Chinese airlines and routes to China. And that’s to say nothing of its domestic growth potential. Quite simply, China is emerging as an international force provoking new market place conditions. Join us as we explore what this means for the air travel industry in APAC and globally, and how we should plan ahead on partnerships, market development and customer strategies.
简介: 近年来中国航空业已经从内地拓展到各个海外市场。 研究显示中航业潜能将在不久的将来跨越美国,为全球在国内外最强大的玩家。 专家也估计乘搭中航各个航空服务的人数将于2025年后激增到目前的双倍人数 (约每年92.7万人), 而在2035年后更会增达到130万人。此小组特约各航空领导,专业分析家和政治机构代表来发表珍贵的意见,并探讨如何借由此优越国际形势来培养有益于各个方位的合作关系,进一步促进中航业在全球的影响力。

Day Two @ 15:20

Panel: Northeast Asia outlook: How to thrive in an increasingly complex, competitive and interconnected market

Northeast Asia continues to drive growth large in size and complexity, with future implications inside and outside the region. Join us to explore in depth the key strategic and commercial issues driving the future of LCCs in this region.
  • The LCC operational model is clear, but the market environment in Northeast Asia is increasingly complex, competitive and interconnected: What lies ahead for LCCs in the region?
  • What are the growth potentials? What operational and regulatory hurdles will we continue to face?
  • Countries like China, Japan and Korea see up to five home grown LCCs competing in a single market. Would there be consolidation, more new carriers, or development of more alliances?
  • Challenges and opportunities for foreign LCCs flying into Northeast Asia?
  • What will the airline industry look like in Northeast Asia in 5 and 10 years? Who will be the big winners?

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