Jon Norris | Senior Director, Corporate Sales & Marketing
Panasonic Avionics

Jon Norris, Senior Director, Corporate Sales & Marketing, Panasonic Avionics

Senior Director, Corporate Sales & Marketing for Panasonic Avionics Corporation, the world's leading supplier of inflight entertainment and communication systems.

Other positions held include: Vice President Sales & Marketing for Lumexis, Executive Director of Trade Media & Events at Ink, Vice President Cabin Design Office with Airbus, A350 XWB Cabin & Cargo Program Manager with Airbus and 728JET Chief Design Engineer with Fairchild Dornier.

Jon is a Chartered Engineer with the UK Royal Aeronautical Society, an Airline Passenger Experience Association (APEX) board member, a member of the APEX Technology Committee leadership team and is a regular speaker at industry conferences/forums on a wide range of cabin, passenger and crew issues.


Day One @ 13:39


Day One @ 14:40

Panel: The next wave of IFEC

It is forecast that by 2025, there will be around 15,000 aircraft connected. Also, there will be an explosion of bandwidth coming online. But, what does it mean for the airline industry from both operational and passenger experience perspectives. In this panel, we get predictions from the industry’s top executives about where IFEC will be in 10 years time. Also, what will be the future tech to drive this change.
  • Understanding what your passengers want
  • The sky’s the limit: Exploring the potential of online shopping, real-time social-media updates, email access, dozens of ‘live’ TV channels, virtual reality and even tele-medicine
  • Artificial intelligence, virtual reality and deep learning: How will these disruptive innovations change the existing IFEC practices, processes and systems?
  • Commercial benefits vs. costly and time-consuming rollout process
  • How to turn an IFEC service that is likely to become the minimum value proposition expected by customers, into a market differentiation and revenue making opportunity for airlines
  • Towards an extended experience: New ideas for the customer to take the IFEC experience home with them

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