Izra Izzuddin | Vice President Marketing & Communications

Izra Izzuddin, Vice President Marketing & Communications, Firefly

Izra Izzuddin is the Vice President of Marketing & Communications at FlyFirefly Sdn Bhd, commercially known as Firefly. Izra is responsible for Firefly’s Marketing, Branding, Advertising, PR, Social Media, Digital Marketing, Media Buy, Events and Ancillary Revenue activities across the network regions. The efforts include initiations, creations, development, partnerships, sponsorships and Corporate Social Responsibility serving the market and stakeholders’ needs. She places a key priority on further developing Firefly’s market demand via activations, market trends, value proposition, promotions and engagement exercises. She strongly believes in consumer engagement and connection, beside the needs of highlighting on travelling smart through ancillary offerings. The team has received multiple awards including the recent The Malaysia Book of Records and SuperBrands Malaysia’s Choice Awards 2017. 

Prior to joining Firefly, Izra has a career in FMCG, Media & Broadcasting and Aviation spanning 14 years. Worked at Nestle Malaysia Berhad, Media Prima Berhad and AirAsia Berhad, being passionate about brand engagement, marketing in the new era and relationship marketing, her plans are all about turning the strategies around to meet the current market and consumer trend; complemented by her participation as a speaker and delegate at international conferences in Malaysia, Hong Kong, Singapore, Indonesia, Philippines, Thailand and Switzerland. She has broad networking experience and able to connect with affiliates from different industries for marketing opportunities, planning and future partnerships. 

A Malaysian, born in Penang in 1980 and graduated from Universiti Sains Malaysia. She has obtained a Master Degree in Business Administration (MBA with distinction) from the said university in 2004. She also holds a Bachelor’s Degree (Hons) in Management with Marketing Major and a Diploma in Business Studies from the same university, while a Ph.D is still in her pipeline. She enjoys traveling, running, outdoor & extreme activities and of course, coffee.


Day Two @ 14:20

Panel: Using social media as an effective customer care tool

Thanks to the likes of Instagram, YouTube and other social media platforms, customers now are promoting airlines’ brands via their sharing and not shy about complaining vociferously when they feel they’ve been short-changed. Well-loved airlines are those who know how to make friends and influence people using social media.
  • Social media tips from the world's top airlines
  • How to respond quickly and effectively while keeping every interaction human?
  • Our customers are revealing insightful information about themselves: How to track and interpret it effectively?
  • How to use social media effectively when things go wrong

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