George Liu oversees all aspects of branding, communications, and customer experience activities at Hong Kong Airlines and plays an instrumental role in positioning the airline from a regional to an international carrier.
Mr Liu previously served as the Director, Airline Global Brand & Marketing at Boeing Commercial Airplanes, based in the United States where he managed strategic partnerships with customer airlines in their global brand promotion and international route launches. Prior to that, he was Vice President of Communications at Boeing China.
Mr Liu also held various senior management positions with renowned agencies, and represented the Government of Hong Kong Special Administrative Region in the U.S., by working closely with Washington DC-based think tanks, the U.S. Congress and the media to build advocates.
Mr Liu holds a Master of Arts degree in sociology from the Ohio University, and studied in the Ph.D. program in crisis management at George Mason University.