Bryan Porter | Vice President of Consulting
OpenJaw Technologies

Bryan Porter, Vice President of Consulting, OpenJaw Technologies

Bryan is an expert in transformative digital technologies, with over 20 years’ strategic leadership roles in digital publishing, digital marketing and e-Commerce.

Bryan has successfully delivered airline retailing platforms across multiple PSS’s and shopping solutions, as well as ground ancillary integration with multiple third party carriers, hotels, car rental providers and loyalty partners.


Day One @ 14:40

Supercharging the customer journey through data

  • Travel brands as experience platforms
  • Personalisation with Dynamic offers
  • Unlocking revenue through prescriptive analytics

Day Two @ 11:29


Day Two @ 12:00

Panel: Shaping the future of loyalty

Traditional loyalty has been about earning points for travel, but what are different ways that we can take care of our customers? Join us to explore challenges airline marketers are facing and how you can make smarter decisions to develop a deeper relationship with your passengers.
  • Loyalty programmes: Is it an outdated business model in a world of real-time choices? What are the trends and challenges that are disrupting loyalty?
  • Loyalty programmes for disloyal customers: Is there a loyalty case for infrequent travellers?
  • The challenges of building and nurturing direct customer relationship
  • New and creative ways to offer passengers a range of rewards that continue to be relevant to them across their different life stages, whether they regularly fly or not
  • Data and analytics: How to make best use of the information we have to deliver the most valuable loyalty programme?
  • Exciting marketing vehicles to engage customers – From traditional social media platforms to a whole new gateway of messaging platforms
  • How do we respond to the widely-held notion that customer loyalty is dead and it’s all about price?

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