Andrew Cowen | Chief Executive Officer
U-FLY Alliance

Andrew Cowen, Chief Executive Officer, U-FLY Alliance

Andrew Cowen is Chief Executive Officer (CEO) of the U-FLY Alliance, the world’s first airline alliance of independent Low Cost Carriers (LCCs) formed by five founding member airlines: HK Express, Lucky Air, Urumqi Air, West Air and Eastar Jet. 

In addition to Andrew’s responsibilities at U-Fly Alliance, Andrew is also appointed the Vice Chairman of Uriel Aviation Holdings Ltd, the parent company of U-Fly Alliance. His role is to drive the development and expansion of Uriel Aviation Holdings.
 
Besides leading the development and expansion of the U-FLY Alliance since 2016, Andrew led HK Express as the airline’s CEO from 2013 to 2017 where he drove its business transformation into an LCC and oversaw its rapid fleet and network growth.  

Andrew has over 25 years of global experience in the aviation industry, including management roles at LCCs in the UK, Middle East, Vietnam, the Philippines, and Japan. 

He guided the establishment of Japanese LCC Peach, an Osaka-based JV between Japanese and Hong Kong interests. Between 2005 and 2009, he was CEO of Saudi Arabian airline Sama Airlines, guiding the start-up through initial concept development to funding, licence acquisition and launch. In 2009 Andrew acted as the CEO of Jazeera Airlines, based in Kuwait.  

Andrew started his aviation career in 1989 with British Airways (BA). He eventually went on to manage the airline’s financial affairs for its American business unit, before being promoted to Head of Strategy for BA’s LCC, Go. Andrew graduated from City University, London and is a qualified Chartered Management Accountant.

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