Akira Fukabori | Intrapreneur, Digital Design Lab
ANA Holdings Inc.

Akira Fukabori, Intrapreneur, Digital Design Lab, ANA Holdings Inc.

Akira has a vision to leverage the strengths of airlines to further connect the world. He belongs to ANA's Digital Design lab and is a prize developer behind the ANA AVATAR XPRIZE concept which won top honors at the XPRIZE Visioneers 2016 Summit. Akira entered ANA in 2008 after graduating from Tokai University with a degree in Aeronautics & Astronautics. His Blue Wing business model, which is a partnership model that bridges for-profit and non-profit organizations, was the grand prize concept of the Tokyo-based 2010 Global Agenda Seminar program. This earned Akira an invitation to the 2011 World Economic Forum. Akira is a serial intrapreneur who has helped to launch multiple initiatives within ANA together with his colleague Kevin Kajitani.


Day One @ 13:40

Digital Design Lab, WonderFLY (Crowdfunding), and Avatars through the lens of digital marketing

13:40-14:10: Presentation
All Nippon Airways (ANA) is reimagining what an airline can be by establishing a Digital Design Lab (DDL), a futuristic team looking at what might transform the future of the industry. DDL is working on two projects WonderFLY and Avatars. They will share with us some new (and crazy) ideas on what will change how airlines do digital marketing and beyond. 
  • WonderFLY: More than just a crowdfunding website. How does it provide a new digital model to drive customer engagement and loyalty for airlines?
  • Avatars: More than a digital experience. What do the geo-location data of people’s interaction provide a brand new insight for airline marketers? What else?
  • What will disrupt the future of air travel?
14:10-14:20: Q&A session

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