Motus is a new revenue channel for airlines. It's an advertisement exchange, connected to the airline's IFE and operated by the airline. Motus enables airlines to engage with passengers before, during and after flight by using a patent pending technology embedded into the airline's mobile application. It also has native ad serving capabilities for non-intrusive viewing. Motus can stream direct or programmatic advertising content from an ad agencies or ad-exchanges to passenger devices in an offline or online environment.