Airline University

 

Airline University, Tuesday 21 February 2017

Airline University
10:00

Ancillary revenue strategies

Ancillary revenue continues to be an important revenue stream for the airlines. How to increase sales? Do you know what your customers want? What are the barriers and solutions to customised ancillary offerings, targetted messages and payment?
Airline University
11:00

Onboard retailing

It’s important for airlines to build their onboard retailing around their brand, passengers, routes and any other relevant criteria. Join us for a comprehensive talk on selecting the right product mix, menu planning, procurement, packaging design and cabin-crew sales training. Also, what can airlines learn from others to enhance onboard sales?
Airline University
12:00

Distribution strategies: The way forward

Airlines want to be more effective in how they sell, so that travelers find the value they seek and airlines can be more profitable. Join us to find out how airline distribution will evolve from its current passive, rigid, and technology-centric state to a more flexible, dynamic, and passenger-centric environment which we call active distribution.
Airline University
13:00

People & change: Talent management in airlines

The aviation industry is unique as it requires a great variety of talents to operate. That creates challenges in recruitment, training and retention. It’s a long-term operative and strategic human resource planning that needs to start now.
Mohd Hisham Saleh
Airline University
14:00

Crisis communication: What to say, when to say it and how to do it

With social media, the news can be flashed around the world before the airlines are fully aware of the event. Join us for practical tips on how social media is redefining crisis communications and how to turn open communication from threats to opportunities.
Mohd Hisham Saleh, Director of Social Content & Commerce, Leo Burnett Malaysia
Airline University
15:00

Partnership & network development

Partnership models to extend network reach are varied and complex. Here we debate which partnership models work, if alliances are still a viable option and if there will be further consolidation.
last published: 24/Jan/17 02:18

 

Airline University, Wednesday 22 February 2017

Steven Dickson
Airline University
10:00

Digitising the airline business

Airline executives around the world see the need to invest in a digital future—to improve customer experience and streamline operations. While many leaders claim that they have the vision to change, realising their vision is a challenge. How should we execute it? Where should we start? What are the holdbacks? What are the key areas we need to focus on?
Airline University
11:00

Doing social media right

Social media is also a great way to build up a business, but it can tear it down again just as quickly. Explore how to use social media to better engage with fans, enhance your brand image and ultimately increase your profitability.
Mr Raphael Bejar
Airline University
12:00

When interacting in real-time with your customer on-the-go becomes possible

Offering an immediate rebooking schedule by SMS to a passenger that just missed his flight, inform the passengers about a flight delay or a boarding gate change or baggage status on their smartphone, propose a lounge access to specific customers undergoing a long waiting for a connecting flight … These are some examples of what can be real-time interactions with your travellers. It makes the airlines smarter in its customer relationship, more relevant for its ancillaries proposition and provides awesome experience for the traveller. Conztanz, the software and IT consulting company specialized in the air transport industry, will explain how its non-intrusive integration platform can empower digital channels with real-time, context-based and personalized interaction capabilities.
Airline University
13:00

The future of IFEC

The in-flight entertainment and connectivity (IFEC) market is among the air transport industry’s most dynamic sectors. From bring-your-own-devices to virtual reality and more, join us to find out recent innovations and new entrants that are putting forward pioneering solutions.
Airline University
14:00

Mastering data analytics

Airlines have always been very good at collecting data, but they haven’t always been good at using it. In short, they are awash in data, but much of it is unstructured. Join us for real-life case studies and practical tips on how airlines apply data analytics to solve operational challenges and offer personalised services.
Airline University
15:00

Brand and brand loyalty

For airlines, the concept of brand-loyalty is fluid. People may favour a certain brand of airline, but a whole host of practical issues – including schedule, flyer miles, routes, price and seat availability – are more important to them. What does it take to build a successful airline brand? Also, does brand loyalty even exist anymore?
last published: 24/Jan/17 02:19

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