Airline University

 

Airline University, Tuesday 21 February 2017

Gunesh Raj
Airline University
10:30

Ancillary revenue strategies

Ancillary revenue continues to be an important revenue stream for the airlines. How to increase sales? Do you know what your customers want? What are the barriers and solutions to customised ancillary offerings, targetted messages and payment?
Gunesh Raj, Chief Technology Officer, GoQuo
Mr Laurent Safar
Airline University
11:00

Content marketing for airlines

If content marketing seems the new buzzword these days, it’s because online social networks have renewed the cultural importance of storytelling. Superficial advertisements are passé. Exchange of ideas is crucial. For airlines that wish to stay ahead of competition, here’re some of the industry views to help refresh and differentiate their content marketing plans for 2017 and beyond.
Captain Amit Singh FRAeS
Airline University
12:00

Pilot training: Back to basics

Facing the inherent risks of flying and the complacent 'cosiness' of automation, pilot training programmes are struggling to catch up with the challenges posed by new technologies. Especially in times of dwindling resources, increasing competition and skyrocketing fuel prices, the pressure to cut costs is not sparing pilot training programmes either. So against this challenging environment, how do we determine the ingredients of a successful pilot training programme?
Mr Gautier Parfait
Airline University
13:00

Doing social media right

Social media is also a great way to build up a business, but it can tear it down again just as quickly. Explore how to use social media to better engage with fans, enhance your brand image and ultimately increase your profitability.
Mohd Hisham Saleh
Airline University
14:00

Crisis communication: What to say, when to say it and how to do it

With social media, the news can be flashed around the world before the airlines are fully aware of the event. Join us for practical tips on how social media is redefining crisis communications and how to turn open communication from threats to opportunities.
Svein Therkelsen
Airline University
15:00

New distribution strategies: Travel subscriptions

Airlines want to be more effective in how they sell, so that travelers find the value they seek and airlines can be more profitable. Join us to find out how airline distribution will evolve from its current passive, rigid, and technology-centric state to a more flexible, dynamic, and passenger-centric environment which we call active distribution.
last published: 20/Feb/17 15:07

 

Airline University, Wednesday 22 February 2017

Steven Dickson
Airline University
11:00

Digitising the airline business

Airline executives around the world see the need to invest in a digital future—to improve customer experience and streamline operations. While many leaders claim that they have the vision to change, realising their vision is a challenge. How should we execute it? Where should we start? What are the holdbacks? What are the key areas we need to focus on?
Ahmet Agilli
Airline University
12:00

Distribution strategies: The way forward

Airlines want to be more effective in how they sell, so that travelers find the value they seek and airlines can be more profitable. Join us to find out how airline distribution will evolve from its current passive, rigid, and technology-centric state to a more flexible, dynamic, and passenger-centric environment which we call active distribution.
Yen-Pu Paul Chen
Airline University
13:00

Passengers hit “like” when you transform your cabin quality

Aircraft cabin quality (reliability, cleanliness and condition) can impact onboard passenger experience, brand image as well as airline P/L. Cabin quality deteriorates over product life cycle, and airlines restore cabin quality periodically via routine maintenance. Does that mean passenger experience would suffer from cabin defects between maintenance events? Of course not. Cabin quality can be kept up on a continuous basis through cabin process and standard transformation, and can also be built in inherently during the product design phase. This session will also cover how customer satisfaction survey results may be effectively interpreted in order to pinpoint cabin quality challenges and identify opportunities.
Winnie Ma
Airline University
14:00

Rethinking the passenger experience

With a lot of disruptive innovations from mobile to digital that are affecting traveller behaviours, we need to identify capability gaps, so we can catch up with customer demands and find ways to fill them. One might even say that we need to redefine our entire role within the customer journey itself. 
Amir Miraj
Airline University
15:00

Infrastructure in Indian arports and challenges

Airports today are facing increasing competition, security and safety concerns, government regulation, and passenger expectations. At the same, they’re under pressure to keep prices low and quality high. Efficient airport operations management is critical to staying ahead of the competition. This session will look at some of the practices to optimise airport operations management to enable airports to drive both performance and profitability.
last published: 20/Feb/17 15:07

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