AGENDA OVERVIEW

OUR MOST COMPREHENSIVE AGENDA YET, AND ROOMS FULL OF DECISION MAKERS!

Deliver your message as a thought leader on a chosen topic to a room of up to 800 senior airline executives.

 

Singapore, 27 - 28 February 2018

Schedule

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Feb 2709:00
Conference pass

Keynote Interviews

Keynotes
Get to the heart of today’s complex aviation issues with the expertise and vision that only industry leaders can provide. Join us for a series of exclusive interviews, where leaders of major airlines outline what it takes to succeed, and how they are planning to keep succeeding as the industry continues to ‘fly’ forward. Find out their thoughts on what the major game changers will be, how they are continuing to innovate their business models to remain competitive and their plans for the future of their airline.
 
09:00-09:15: Interview 1
09:15-09:30: Interview 2
09:30-09:45: Interview 3
Feb 2709:45
Conference pass

Keynote Panel: Aviation Leaders Panel: How can airlines guarantee future success?

Keynotes
Asia Pacific remains a standout growth market for the aviation industry, with the strongest growth rate and many relative new comers. Following their in-depth interviews, these leaders come together to debate some of the major challenges facing the sector, including:
  • What are the key strategic and commercial issues driving the future of aviation in Asia?
  • What is the future of competition for both FSCs and LCCs in the long-haul low-cost market?
  • How to keep revenues ahead of costs where a lot of the costs are outside of your control?
  • Airport congestion and how to handle growth, boost profits and control costs?
  • Customers want to pay a sensible price but still have growing expectations. How can the industry cope with the best-in-class expectations, while seeking sustainable profitability?
  • What are the major trends in ancillary, distribution and technology (e.g. AI, robotics, and IoT) unlocking growth for the industry? 
Feb 2711:20
Conference pass

Panel: The rise of long-haul low-cost carriers

World Low Cost Airlines Congress
Low-cost, long-haul airlines are to reach critical mass. A new generation of discounters equipped with more-efficient jets and using the Internet to tap markets closed to their forerunners is set to endure and challenge the long-haul dominance of network carriers. Are we ready yet for this phenomenon that will keep on going and developing?
  • On what terms can the long-haul LCCs prosper?
  • Which markets should we serve?
  • How can we compete on routes served by established FSCs?
  • How can widely low-cost long-haul be profitable, especially on some less popular destinations?
 
Feb 2711:20
Conference pass

Marketing globally, delivering locally

Aviation Marketing
With huge diversity in language, culture, media consumption and customer behaviour, marketing in APAC can be tough. You need to tailor different messages to different markets, whilst still maintaining a consistent brand image. Join us to hear insights into how airlines are managing to do just that.
Feb 2711:20
Conference pass

The next frontier for check-in: Everything self-service? Everything mobile?

AirXperience
  • Making the case for mobility, biometrics, e-tags and smart tokens
  • Next generation technologies in check-in to enhance customer experiences and efficiencies at the airport
  • How to make self check-in solutions affordable and scalable
Feb 2711:20
Conference pass

Removing bottlenecks and improving the passenger flow

Airport T.EX
Narita International Airport will join us to share their new technology initiatives for passenger services including brand-new interactive signages and high-precision positioning using i-beacons, to name a few. Also, they will share their fast travel initiatives including self bag drop installation and passenger flow management.​
  • Implementing technology (biometric, mobile check-in, etc.) to remove passenger pain points at the terminal
  • How to improve airport customs and security processes
  • Smart ideas to solve unacceptably long queues
  • How will this trend continue? Will the APAC start to see more acceptance and utilisation of biometric identification?
Feb 2711:20
Conference pass

CIO Insights

Aviation IT Show
The whole tech industry is changing at a phenomenal pace right now. Airlines and airports obviously need to do the same to accelerate a lot of what we are doing. This is driving CIOs to enable a faster transformation within the company.
 
We invite leading CIOs to share insights on what impact the digital revolution will continue to have in the airline industry, how to move fast and think big.

 
11:20-11:30: Interview 1
11:30-11:40: Interview 2
11:40-11:50: Interview 3
11:50-12:00: Interview 4
 
12:00-12:30:
Panel: Digitising the airline business
  • How much should airlines digitise their business? What’s at stake if we don’t?
  • If the benefits of digitising the airline business are clear, how should we execute it? What are the holdbacks? What are the key areas we need to focus on?
  • Overcoming legacy systems and legacy mindsets
  • What are the tech trends that we can tap on to make a big difference? How to balance innovation versus budgeting?
  • What will be the travel’s next big things? How should we prepare for the next disruptons coming from new emerging technologies, such as AI, robotics, IoT?
Feb 2711:20
Conference pass

Search and be searched: How to effectively use your online presence to attract top talents

Aviation Human Capital
This presentation addresses two main challenges that cause most pain in HR’s effort to search for the right talents: (1) 80% of candidates will google the company before ever applying online and (2) Finding the right talent can be so hard in a sea of web sites, quick applications and a crazy amount of applicants.
  • How can you make your airline/airport brand stand out to the best candidates?
  • How can your company be the most findable to potential candidates? 
  • What do candidates find when they search for your company name? 
Feb 2711:20
Conference pass

The quest for growth: How airlines can become better retailers

Air Retail Show
  • What it means for an airline to become a retailer in digital age?
  • Developing a retailing strategy that brings together five critical elements – customer journey, technique, channel, service, and price
  • Changing the mindset: Acting like data, technology and innovation company that sells air tickets 
  • The human and technical challenges 
Feb 2711:40
Conference pass

Panel: CMO insights: What makes a winning global marketing strategy?

Aviation Marketing
A clearly defined marketing strategy is pivotal to acquiring and retaining customers. Join aviation marketing leaders at this panel as they uncover the secrets to their marketing success. Topics for discussion include:
  • Is it digital or nothing? How is the game changing in aviation marketing?
  • Chatbots, automation and AI: How are these technologies changing the way we do marketing?
  • How much of a role should external agencies play in your marketing strategy?
  • With the customer journey becoming increasingly complex and touching many marketing channels, how can you identify the best way to spend your budget?
  • Just how important are analytics and big data in a successful marketing strategy?
  • How do you make your marketing campaign stand out when you are faced with more competition than ever before?
  • What do you believe is the most important factor in building a global marketing strategy?
Feb 2711:40
Conference pass

Self-boarding: Creating a smoother journey to the aircraft

AirXperience
  • Assessing its impact on passenger experience
  • How about the cost of implementation?
  • Ensuring accuracy and security
  • What have you learnt? From technology to people challenges
Feb 2711:40
Conference pass

Panel: Creating a seamless on-the-ground experience

Airport T.EX
This session looks at ways airports and airlines can build more reliable paths to true passenger personalisation, reinforce brand, build strong customer relationships, empower front-line personnel, tools and technologies to respond appropriately to customer needs, and raise purchase rates of ancillary and a-la-carte products and services.
  • Mapping out the end-to-end passenger experience: What areas do we need to focus on most? What areas do we focus on next? How can airlines and airports better collaborate?
  • Deploying beacons, wearables, VR and other automated technologies: How to make them work? What are the capability gaps we are facing? What steps to take now to achieve a seamless ground experience?
  • What emerging tools do you see having a big impact on the ground experience?
  • Converting captured data to capital: What are the opportunities for ancillary revenues?
  • What can we learn from other industries (e.g. hospitality, logistics and gaming) to translate experience into loyalty and increase repeat business?
  • Who is doing it right? Which strategies work best and how they would further improve?
Feb 2711:40
Conference pass

Panel: The talent gap alert: How are we going to meet the workforce shortage challenge

Aviation Human Capital
The rising demand for air travel in the Asia Pacific region will drive commercial airlines to grow their regional fleets from 5,600 to more than 14,000 over the next 20 years. We will need more new technicians to maintain these aircraft, more pilots to fly them and more ground operations staff to serve the passengers.
  • Where will we find these people? How do we attract them? How do we develop them?
  • What do we need to do to ensure that enough talent with the prerequisite skills get into the labour market?
  • Addressing quantity and quality gap: How to arrive at a strategic challenge? How do we prepare for this challenge?
  • Best-in-class practice: Who’s doing it right and who’s thinking ahead?
Feb 2711:40
Conference pass

F&B: “Catering” to your passengers’ needs

Air Retail Show
  • As long as passengers have been flying, they've been disappointed by the quality of inflight meals. It’s time to change it and get in more cash on F&B sales.
  • Innovations in on-board meal menus: How are we making inflight food competitive and who are the real competitors?
  • What's the true potential of inflight F&B?
  • How to sell more food and drink inflight? How to make order and payment easy?
  • How to increase sales on pre-order meals? How to change customer purchasing habits? How technology can help?
  • Growing trends in customising inflight catering
Feb 2712:00
Conference pass

Panel: Alliances, partnerships & JVs: Opportunities and challenges of cooperation

World Low Cost Airlines Congress
To attract every passenger in highly competitive markets, FSCs and LCCs are having to learn how to cooperate with each other across many new platforms and in new ways. Three global alliances are also looking at incorporating LCCs. However cooperating is not always easy and the costs versus benefits may initially look unattractive.
  • What do LCC alliances mean for Asia? How do they work and how to extract most values? What are plans for deeper co-operation in strategy in the future?
  • LCCs joining global alliances: Are there enough benefits for both new and existing members?
  • What are the other evolving forms of partnership? What is the future for cross-border JVs? On which benefits besides market access will we see LCCs approaching partnerships with one another?
Feb 2712:00
Conference pass

Mobile, wearables and self-service technology: Driving seamless end-to-end passenger experience?

AirXperience
  • Transforming end-to-end passenger experience through dynamic uses of technology?
  • How will mobile and wearable technology converge to create a seamless digital device-driven travel experience?
  • Going “mobile only” – Shifting our thinking and reinventing the customer service
  • What disruption can we expect from new and emerging technologies? What long term trends should we have on our radar?
Feb 2712:00
Conference pass

Cross-sell your way to profit: How airlines can successfully work with 3rd party ancillaries

Air Retail Show
  • Business model: How airlines can use 3rd party ancillary services to drive new revenues
  • Choosing the right partners to match your brand personalities, and enhance customer experience
  • The back-end challenge: Implementation is complex when your IT system is not agile. How to overcome it?
Feb 2713:40
Conference pass

Emerging airline distribution strategies

World Low Cost Airlines Congress
  • What are the trends impacting the distribution landscape? – A closer look on the unbundling movement, shift to mobile, increasing demand for personalisation and new distributors who are originally metasearch engines like Google, Amazon.
  • How to capitalise on these trends while not losing control of distribution costs, relationship with customers and customer’s loyalty?
  • Who owns the customer when a booking is made through a distribution partner?
  • How can airlines work together with other distributors to deliver more tailored offers and services to customers?
  • What is the future of air travel distribution?
Feb 2713:40
Conference pass

Developing a comprehensive content marketing strategy

Aviation Marketing
  • First things first: What makes great content?
  • Unique and off-the-wall strategies for content creation and delivery: How to create content that provides real value to consumers?
  • User-generated content: How to inspire customers to write content for you
  • Weaving your content and social media strategies together
  • Cogitive content strategy: How to use AI to build more relevant content for customers?
  • How to feed multiple channels with content on a minimal budget?
  • So what? How can you measure the success of your content marketing activities?
Feb 2713:40
Conference pass

BYOD is here to stay: How airlines prepare for tomorrow’s passenger experience

AirXperience
  • Making the business case for BYOD
  • How will airlines meet the passengers’ needs? What are the challenges?
  • Will we reach the point where seat-back screens are fully replaced by BYOD?
  • Beyond movies & music: How can you use BYOD as a facilitator of revenue generation?
Feb 2713:40
Conference pass

Airport security: How to reduce the waiting times?

Airport T.EX
While airports serve as gateways to adventure and fun, they are also hurry and worry hubs, especially when airport security measures have been stepped up, a move that could lead to delays and longer queues.
  • How to reduce waiting times without compromising security? – Current practice and new ideas
  • How to use sensor technology, data and predictive algorithms to measure travel times, queue times and movement patterns, so travelers know exactly how long they have to wait 
  • Getting airports, airlines, and transportation security administration to work together
Feb 2713:40
Conference pass

Enabling and managing enterprise mobility

Aviation IT Show
  • Why aren’t airlines/ airports building more mobile apps for their employees? What’s holding us back?
  • Trends driving change in enterprise mobility adoption and management
  • Best practices and technologies to use to manage enterprise mobility
Feb 2713:40
Conference pass

Developing your leadership pipeline

Aviation Human Capital
  • How to set up a succession management system that will build a steady, reliable pipeline of leadership talent?
  • What are the skills required for today’s airline/airport senior management positions?
  • How to build an educational system that can help managers develop those skills?
  • It’s not just about training: How to pair classroom training with real-life exposure to a variety of jobs and leadership styles? How to develop these action-learning programmes?
  • How to get managers to actively engage in their own leadership development? How to get them see a big picture and the road ahead? How to make succession planning systems transparent?
Feb 2713:40
Conference pass

The future of travel payments

Air Retail Show
The way we purchase and pay for travel is changing. Find out how the ways we book, when we book and what we book are driving payment innovation. In this session, discover how virtual reality, wearables, geo-location and personalisation are enabling new travel purchasing behaviour. Explore how your payment eco-system can enable a seamless experience in this new world and look into the omni-channel payment world with examples from across the travel sector.
Feb 2714:00
Conference pass

Dynamic pricing and new opportunities for revenue generation

World Low Cost Airlines Congress
  • Understand how dynamic pricing is a key to customer-centric distribution
  • Roadmap to true dynamic pricing: What are the blocking elements and how to remove them?
  • How to deal with challenges like old industry standards in pricing
  • Data analytics and price optimisation strategies to capture customers with a low willingness to pay
Feb 2714:00
Conference pass

Driving digital personalisation at scale

Aviation Marketing
  • Personalisation drives growth. But to scale it, what do airlines need to do?
  • Mass personalisation: How to reach millions of travellers but each with something that seems personally relevant and interesting 
  • How to use behavioral data to find where the value is?
  • Listen and respond: How to plan in advance to react quickly to customer signals?
  • What have you observed from the industry’s current practice? – The rights, the wrongs and the recommendations. 
Feb 2714:00
Conference pass

The extinction of hardwired IFE

AirXperience
The proliferation of mobile devices, in tandem with increasingly reliable inflight WiFi, has led to a profound shift by many airlines, which now view IFE, especially on shorter flights, as best delivered wirelessly, without the expense or hassles posed by screens.
  • With many customers bringing their own devices onboard, are legacy IFE’s fast becoming a second thought?
  • How moving to a fully wireless systems can increase personliseation and onboard retailing?
  • Seat screens are a staple on long hauls, so when will WiFi conquer international fleets?
Feb 2714:00
Conference pass

Automating the border control

Airport T.EX
Border control is one of the most security-sensitive areas in an airport. It requires accurate identification of incoming passengers which is often time-consuming. Join us to hear an innovative automated solution that speeds up the whole process, while ensuring that only one person is allowed entry per authorised passage.
Feb 2714:00
Conference pass

Building a mobile centre of excellence

Aviation IT Show
A mobile centre of excellence offers a place for airlines to organise, manage, and distribute mobile enterprise initiatives and solutions. The centre is critical for IT teams to respond to issues quickly, make changes to the mobile projects, and develop and deploy multiple apps that drive long-term efficiency for the airlines.
  • Building a more agile and efficient IT infrastructure to keep up with the pace of change in mobile development and customer expectation
  • Challenges of engaging different divisions that develop apps, create policies and security plans, and implement the solutions
  • If given a chance to start the project all over again, what would you do differently?
Feb 2714:00
Conference pass

Panel: Building capability: Towards an effective training and development programme

Aviation Human Capital
  • Understanding what skills are needed for the next-gen workforce, and how they prefer to work and excel
  • Structuring development programmes to nurture home-grown leaders
  • Getting to know the talent outside the aviation industry, especially for skills around social, mobile, analytics, cloud and retail?
  • Which forms of training and development do we have to think about to sustain a talent pipeline? Where does that require changing our mindsets?
Feb 2714:00
Conference pass

Bitcoin Accepted!

Air Retail Show
The phenomenal popularity of these cryptocurrencies is continuing not just in the world market and now the aviation industry. Peach airline has accepted Bitcoin as payment, becoming the first Japanese airline to accept the said cryptocurrency.
 
Join Peach to learn from their visions behind the use of bitcoin, their thoughts on what the future of payment in the airline industry might look like and how we should prepare ourselves to be future-ready.

 
Feb 2714:20
Conference pass

Disruptive distribution: How close are we to become the “Amazons of Travel”?

World Low Cost Airlines Congress
The new intermediaries are disrupting distribution. They have a 360-degree view of customers in a way that airlines cannot—at least today. With deep customer data and analytics, they are targeting the management of customer relationships, working as facilitators of mobility.
  • What are new ideas to help airlines address the challenges in distribution and transition into “Amazons of Travel?
  • What’s the role of NDC and ONE Order? How would an airline go about calculating the benefits (and costs) of implementing them?
  • Who will be the next disruptor? And how we should prepare ourselves to be future-ready?
Feb 2714:20
Conference pass

Direct channel marketing: The art and science of digital conversation with your customers

Aviation Marketing
Great direct channel marketing is targeted and timely. This means airline marketers need to be able to move fast and be extremely flexible. Airlines that orchestrate the perfect mix of content strategies, external partners and technologies are the ones who successfully bring their brands to life.
  • New technology to bring the conversation directly to the customer
  • How technologies like programmatic can increase customer conversions and revenue
  • Real-time optimisation: Reducing advertising costs whilst increasing conversions
  • What are the key components of a successful multichannel marketing plan? Is it more than just remarketing and pop-ups?
Feb 2714:20
Conference pass

The internet of wings: Making onboard WiFi affordable and profitable

AirXperience
Putting communications and entertainment devices literally back in the customer’s hands is one of the most powerful and efficient ways to personalise a trip and generating additional revenues.
  • How to overcome bandwidth capacity constraints and high costs? What are the other stumbling blocks to a seamless connectivity?
  • Using WiFi as a revenue generating platform
  • What are the trends that will evolutionise the onboard connectivity?
Feb 2714:20
Conference pass

Using advanced detection technologies for security threat detection

Airport T.EX
With the advancement of technologies, such as image recognition, IoT, artificial intelligence and machine learning, what are the possibilities when it comes to monitoring and detecting threats in the airport environment?
Feb 2714:20
Conference pass

From papers to tablets: Deploying mobile devices for cabin crews

Aviation IT Show
Southwest Airlines is currently deploying more than 14,000 iPad Minis to its flight attendants, achieving ROI and enhancing its customer service. Hear their success story on the transition from bulky paper manuals to a new mobile platform.
  • Roadmap for the transition: Where to start, what to know, how to programme?
  • Finding the ROI of mobility: A real-life case study of how long it takes for the project to complete, how much it costs and what is the real ROI for the new mobile technology
  • Looking ahead: Evaluating potential for further mobile device uses
Feb 2714:20
Conference pass

Onboard payment: Putting passenger experience at the heart of next-gen payment solution

Air Retail Show
  • Flexible payment processes: Towards a secured payment solution that is highly configurable for different customers, allowing them to purchase once to several times
  • Practical strategies to detect and prevent fraud
  • Virtual payment: Trends, opportunities and challenges
  • What does the future of digital payments look like?
Feb 2714:40
Conference pass

The flight search: How to increase direct booking?

World Low Cost Airlines Congress
More travelers are choosing to book directly with airlines, as many have improved their platforms and price competitiveness. Also, the boom of new meta-search tools, like Google Flight Search, allows travelers to compare prices and options across airlines, and then go directly to the airline’s site for booking.
  • How to increase direct booking?
  • How to make the flight search easily customisable, transparent, and hassle-free – particularly when travellers increasingly expect to be able to transact more on mobile with shorter purchasing journeys and a seamless booking process.
  • What is the role of third-party platforms? How are they transforming themselves to blend direct and indirect bookings together?
  • Future forecast: How will consumers research and book airfares in the next 5 years? How should we prepare ourselves to be future-ready?
Feb 2714:40
Conference pass

‘Activate’ your social media data

Aviation Marketing
The future for the airline industry is about delivering a unique personalised experience to each passenger. Social media and behavioural data today makes that an economically viable and scalable proposition. Airlines, therefore, need to store, manage and use their social media data as a valuable asset that can be a significant competitive advantage in the future.
  • Key challenges concerning social and customer interaction data from social media: What data to store and how to store it?
  • A clear vision helps to dictate how airlines handle their current social media data: Exploring the possibilities of using data and action plans
  • Integrating social media data with the rest of your analytics strategy
Feb 2714:40
Conference pass

Streaming on-the-go: Delivering content directly to passengers’ portable electronic devices (PEDs)

AirXperience
Early-window content has long been one of the hottest tickets for airline flyers. But with inflight WiFi, on-the-ground on-demand streaming, the rise of new content and shift to BYODs, is that changing? 
  • How to use connectivity and content to differentiate your service and drive revenue?
  • Free or paid model: Where do content partners and passengers find the most value?
  • As the gap between theatrical and inflight releases gets smaller and smaller, what’s the value of early-window content on board? 
  • What are the new contents that make money for airlines?
Feb 2714:40
Conference pass

Tag it and track it: Innovations in baggage handling

Airport T.EX
  • E-tags and connected bags: What are the other bag-drop initiatives to meet the needs of all users?
  • How do you justify the business case for the transition to home printed bag tags?
  • Why is the APAC industry not moving faster with common bag drop and auto drop off rollouts?
  • Focusing on IT alone is not enough; it’s also about changing the business processes. Critical questions on what should processes look like in the future? What do we need to change in the process and how can technology help us?
Feb 2714:40
Conference pass

Next-gen PSS and managing transition

Aviation IT Show
The cost and complexity of transition are key reasons why the PSS is the most challenging part in the airlines’ effort to digitising their business.
  • How can we simplify PSS transition?
  • Reducing the technical challenge to focus on managing change and delivering commercial outcomes
  • Dealing with changes in technology in long-term - preventing systems from being out of date and fostering innovation
  • How airlines can take control of their business through owning the data
Feb 2714:40
Conference pass

Full engagement! How to inspire, motivate and bring out the best in your employees

Aviation Human Capital
As the industry rapidly scales, high employee engagement has never been more important to ensuring the organisation’s ability to change the world.
 
Join us to hear insights on how airlines can engage the workforce comprising mostly of pilots and cabin crews who are always on the go, and how we can retain them, otherwise they will soon be gone to competitors as the industry is facing a talent shortage.
  • Your definition of employee engagement
  • Managing a multicultural workforce: Dos and Don'ts
  • Baby Boomers, Gen X, and Millennials: How to appeal to each group and bridge the generation gaps? But, are there gaps or complements? What are the new approaches to different generations in the workforce?
  • A forward-thinking strategy to redefine how we approach employee engagement
Feb 2714:40
Conference pass

Time to look beyond the trolley: How to drive inflight retail via mobile

Air Retail Show
For many airlines, the reality in inflight sales still remains the trolley and the product catalogue still remain the key point. Yet airlines should realise that travellers are ultra-connected today via mobile, and they are open to connections at various touch points. For airlines, optimising these touch points is key to unlocking the inflight opportunity.
  • How to make better use of big data and new, technology-driven opportunities to provide personalised onboard offers
  • Push messaging and other e-commerce strategies: How to effectively inform passengers of what will be available onboard and present them with special offers that can be used inflight?
  • Building a scalable, robust inflight shopping solutions across various digital touch points.
Feb 2715:00
Conference pass

Panel: Changing customer expectations and rapid digital advancement: What’s the best way for airlines to adapt their distribution model?

World Low Cost Airlines Congress
The airline distribution sector is entering a period of unprecedented change — with rapidly changing consumer expectations, advances in data analysis technology and a blurring of the travel lines between the various players.
  • What are the disruptive factors that are changing the air travel distribution?
  • Distribution charges on GDS booking: Where are we now after Lufthansa’s move in 2015? Who’s winning? Who’s losing?
  • More choices, frictionless purchasing, and personalised offers: How do we get there?
  • How to improve direct channel sales, cross-selling, dynamic pricing and inventory management?
  • How to adopt a mobile centric distribution strategy?
  • How should airlines pursue partnerships with channel, content, and technology players that help them maintain pricing power, leverage synergies and align objectives?
Feb 2715:00
Conference pass

Making data analytics work for personalised marketing

Aviation Marketing
Airline marketers know that marketing analytics is the ticket to better decisions and stronger results, but many still struggle with shoring up that foundation. When it comes to making the most of data, airlines must get their information in order if they want to turn insights into action.
  • Current analytics roadblocks and anticipating future challenges
  • How to handle a multitude of relevant variables built around individual traveler behaviours?
  • The sweet spot would be a seamless customer data ecosystem that aggregates all data into an all-inclusive view of a passenger. But before we get there, what are the small steps that airline marketers can take to execute personalised marketing and scale up?
Feb 2715:00
Conference pass

Panel: The next wave of IFEC

AirXperience
It is forecast that by 2025, there will be around 15,000 aircraft connected. Also, there will be an explosion of bandwidth coming online. But, what does it mean for the airline industry from both operational and passenger experience perspectives. In this panel, we get predictions from the industry’s top executives about where IFEC will be in 10 years time. Also, what will be the future tech to drive this change.
  • Understanding what your passengers want
  • The sky’s the limit: Exploring the potential of online shopping, real-time social-media updates, email access, dozens of ‘live’ TV channels, virtual reality and even tele-medicine
  • Artificial intelligence, virtual reality and deep learning: How will these disruptive innovations change the existing IFEC practices, processes and systems?
  • Commercial benefits vs. costly and time-consuming rollout process
  • How to turn an IFEC service that is likely to become the minimum value proposition expected by customers, into a market differentiation and revenue making opportunity for airlines
  • Towards an extended experience: New ideas for the customer to take the IFEC experience home with them
Feb 2715:00
Conference pass

Framework and technologies to solve mishandled baggage

Airport T.EX
Mishandled baggage is an ongoing problem in the airline industry. Finding solutions to this issue has become more of a need as more and more passengers are affected by lost and missing baggages.
  • What to do when a baggage is lost? 
  • What is your plan in place to analyse the tracking paths and determine the gaps where the trace is lost or not shared?
  • Delta’s innovative app to give fliers real-time updates and geographic coordinates as their bag is shepherded to their intended destination
Feb 2715:00
Conference pass

How to improve customer experience with app

Aviation IT Show
Over the past years airlines have scrambled to build mobile apps as millions of passengers across the globe adopted mobile devices as their primary means of accessing the internet. Many airlines are facing challenges as a mobile app is the front-end to a complex back-end operation system that often functions in silos.
  • Design thinking: vision of an application that customer will feel confident
  • Back-end challenges: How dev and ops teams can effectively collaborate for continuous integration
Feb 2715:00
Conference pass

Employee experience, HR digitisation & the future of work: Air Astana’s case of employee mobile app

Aviation Human Capital
Employee experience is the next level after employee engagement, whereby the motto is, treat your employees as your customers and work on internal marketing as much as you work on external. Digitalisation is an effort towards employee experience, and this makes sense because airline employees, especially pilots, cabin crew and ground staff, are primarily mobile. Air Astana decided to take a step towards HR digitisation and the future of work, and the solution is clear: They build an app for their employees.
  • How does the app work to simplify administrative tasks, boost engagement and drive organisational effectiveness?
  • Getting them hooked: How to make the app fun, engaging and useful for your employees?
  • How do you measure engagement through the app?
  • Some early successes and lessons learned
Feb 2715:00
Conference pass

Panel: Next generation of airline retailing

Air Retail Show
Simply put, doing retailing right is all about providing the right product and service to the traveller, delivered through the right channel, and at the right time, in a way that is visually appealing and easy to understand. Join us in this panel to understand what is changing the air retail landscape and how airlines can become the Amazon of travel.
  • Understanding different merchandising techniques: What works, what doesn’t? How to combine different techniques for maximum impact
  • What is the best time to consider offers for additional services?
  • How to effectively employ the mobile channel
  • How to use personalisation to drive sales
  • Changing mind-set: Radical ideas to move up the value chain towards brand and experience-driven travel services
Feb 2715:20
Conference pass

Search marketing: How can you win in the battle for attention?

Aviation Marketing
  • Competing with OTAs & other distribution channels to increase direct bookings
  • Why is it an issue when airline marketers have been learning about and implementing SEO tactics for years?
  • How to compete for visibility in SERPs? What do people search for and when?
  • What about visual search?
Feb 2715:20
Conference pass

Baggage handling: Now and the future

Airport T.EX
As baggage tracking takes a higher profile within the industry and among passengers, it opens the door for IT disruptors and for aviation outsiders to come up with smart baggage solutions.
 
Find out what are the latest trends in baggage tracking and which technology the industry is investing in as it prepares for a step-change in handling in 2018 and beyond.

 
Feb 2715:20
Conference pass

Architecting agility for new digital PSS

Aviation IT Show
PSS platforms provide airlines with key functionalities such as inventory management, ticketing and reservation. The recent surge in mobile transactions, self services and personalisation have led to the need of a more agile, flexible and scalable system.
  • How to integrate numerous internal and external systems under PSS?
  • What’s your framework to align your PSS with current and future airline IT trends in self-service, multi-transactions on mobile devices and personalisation?
  • What’s your secret of success?
Feb 2715:20
Conference pass

Creating a productive working environment

Aviation Human Capital
  • How to create a more agile, aligned and high-performing workforce?
  • Building a culture of continuous improvement among both management and the staff
  • How to reduce workload and stress on staff while ensuring productivity?
  • Four, and possibly five, generations work side-by-side in today’s workplaces, with the age gap between individuals reaching up to 50 years. What are the impacts of this on communication, motivation, reward and benefits in aviation?
  • Transforming the workplace to support the collaborative workstyles of the IT-savvy, socially plugged-in Millennials and post-Millennial generations
Feb 2716:09
Conference pass

ROUNDTABLE DISCUSSION SESSION

Keynotes
Now’s your chance to get really interactive! Simply pick one of our roundtable topics and join the debate. Numbers will be limited at each table, to ensure everybody gets their chance to participate in the discussion.
Feb 2716:10
Conference pass

Rethinking the customer experience: Delivering the Amazon travel experience across channels

Keynotes
With a lot of disruptive innovations from mobile to digital that are affecting traveller behaviours, we need to identify capability gaps, so that we can catch up with customer demands and find ways to fill them. One might even day that we need to redefine our entire role within the customer journey itself.
Feb 2716:10
Conference pass

The future of long-haul-low-cost

Keynotes
What’s the future of long-haul, low-cost carriers? Will LCCs  eventually be as powerful on longer routes as they are today on short ones in much of the world?
Feb 2716:10
Conference pass

Winning the distribution channel: OTAs, meta search engines, Googles – who are enemies, who are friends?

Keynotes
The new intermediaries are disrupting distribution. They have a 360-degree view of customers in a way that airlines cannot—at least today. With deep customer data and analytics, they are targeting the management of customer relationships, working as facilitators of mobility. In this context, how can airlines strengthen their connection with customers? How will  the distribution ecosystem evolve? And how can we as individual airline and as an industry prepare and innovate ourselves when the distribution paradigm is shifting?
Feb 2716:10
Conference pass

Omni-channel merchandising: How to increase ancillary revenue

Keynotes
An omni-channel approach concentrates on creating a seamless customer experience through all shopping channels. How to enable customers to experience an airline's brand regardless of the channels? Know our customers and go mobile: What else can we do to maximise ancillary sales?
Feb 2716:10
Conference pass

The future of airline partnerships: Codeshare pacts or global clubs?

Keynotes
Will airline alliances survive? How are joint ventures, equity stakes and less formal partnerships being used? How are they challenging the existing structures and operations of alliances?
Feb 2716:10
Conference pass

Seat & cabin design: How to combine comfort with high density

Keynotes
Producing the aircraft interiors is a costly business. Most airlines want distinctive products – something different that carry their brands and create unique experience. Plus, passengers always want more leg room and extra comfort, but are usually not prepared to pay any more money for them—or at least not a lot more. In this context, how will cabin interiors evolve to help solve the challenges of costs vs. experience vs. profitability?
Feb 2716:10
Conference pass

How can airlines improve customer service in the contact centre?

Keynotes
Call centres are at the heart of the customer service strategy at most consumer facing businesses like airlines. Many customers prefer the human touch, but call centres can quickly become headaches if common pain points are not addressed. Join us for a discussion on the key customers frustrations with call centres, forward-thinking solutions and how airlines can bring the customer experience to new levels.
Feb 2716:10
Conference pass

Adapting for today’s corporate travellers: What’s real, what’s hype and what’s important?

Keynotes
Businesses have slashed travel budgets amid the global economic slowdown in recent years. To cash in on this belt-tightening, how should airlines redesign our offers? What does it take to grab a larger pie of the corporate market?
Feb 2716:10
Conference pass

Airline marketing: How to turn website browsers & abandoned bookings into paying customers

Keynotes
Last minute jitters, we all get them. The challenge facing marketers is to eliminate any last-minute doubts customers may be having moments before they hit that all-important purchase button. So, what are the strategies to implement throughout the customer journey to turn those last-minute doubters into happy buyers?
Feb 2716:10
Conference pass

Vietnam market: Big growth, big challenges

Keynotes
With a growing GDP and over 90 million people, Vietnam is expected to be one of the fastest growing aviation markets in Southeast Asia over the next 10-20 years. However, the projected growth rate is being marred by overloaded airports and crowded airspace. Join us for this session where we discuss what it takes to succeed in Vietnam’s aviation market as the competition intensifies.
Feb 2716:10
Conference pass

How to make personalised marketing works

Keynotes
Airlines worldwide spend billions of dollars on digital ads, but the industry doesn’t do a great job connecting people with products they want when interacting with online content. The key to relevant messaging lies with data, but the challenge is no longer collecting it. Each day, airlines create quintillion bytes of data from the interaction with customers. Today’s challenge is using data to deliver customers more contextual, personalised impressions.
Feb 2716:10
Conference pass

China market: Are you ready for the next wave of Chinese travelers?

Keynotes
China had roughly 120 million outbound travelers in 2015 and is expected to overtake the U.S. as the world’s largest passenger market by 2029. Add growing domestic tourism and it’s no wonder that major players in the airline industry are clamouring for a piece of the market. In this session, we’re discussing Chinese travelers, what they want and what it all means to the airline world.
Feb 2716:10
Conference pass

How to use storytelling to create an endearing brand

Keynotes
Do you have any tips on how to build a brand through strategic storytelling? What are your favourite examples of effective branded content? Join us at this roundtable to share your insights and gain valuable reality check from your peers.
Feb 2716:10
Conference pass

Opportunities for foreign airlines in India’s market

Keynotes
As India goes through one of the brightest periods of its economic and aviation growth, the prospects look more positive for sustainable growth than recent history has delivered. However, overcapacity, high input costs, intense competitions and inadequate infrastructure as well as skilled workers are to become major challenges for any airlines looking to thrive in this market.
Feb 2716:10
Conference pass

Think global, act local: How airlines can take digital marketing global and local at the same time

Keynotes
Devising a digital marketing strategy for a global audience isn’t as simple as translating your tweets. One key challenge that airline marketers face is how to pursue a global marketing strategy at the same time as ensuring local contexts and cultural preferences are taken into account. This roundtable will see a sharing and debate over some of the forward-thinking marketing strategies airlines can take to balance local, multi-channel relevance with global storytelling and thematic consistency.
Feb 2716:10
Conference pass

Loyalty programmes: Is it an outdated business model in a world of real-time choices?

Keynotes
Join us at this roundtable where we discuss industry trends and challenges that are disrupting loyalty and latest strategies to leverage customer data to enhance and evolve loyalty member programmes.
Feb 2716:10
Conference pass

Increasing productivity through automation

Keynotes
Airlines’ IT systems are typically structured in silos, operating independently and making streamlining difficult. IT leaders have turned to automated solutions to link the systems together, minimise human errors, and improve economic value. Come and exchange ideas with IT leaders on how and where to implement automation and what integration framework is needed.
Feb 2716:10
Conference pass

More content, more games and more advertising: Turning IFE into a business platform

Keynotes
A new generation of inflight entertainment and connectivity solutions are presenting airlines with opportunities to generate more ancillary revenue. But do you know how to take advantage of these technologies?
Feb 2716:10
Conference pass

Fintech and the future of travel payment

Keynotes
What are trends and technologies that are changing the travel payment landscape? When will bitcoin achieve mass adoption? What are the potential roadblocks to digital payment?
Feb 2716:10
Conference pass

Pre-order meals: New trends & concepts

Keynotes
Dining in the economy cabin is getting more exciting as almost every airline has jumped on the bandwagon to have a pre-order meal offers. This roundtable will look at what’s happening in Aisa and highlight some ‘special service’ concept meals (e.g. the collaboration between airlines and brands on specific themed meals)
Feb 2716:10
Conference pass

Best practice in sourcing talent

Keynotes
The aviation industry is unique as it requires a variety of talents to operate – cabin crew, pilots, engineers, marketeers, network planners, revenue managers, social media specialists and more. That creates challenges in recruitment. Join us to discuss best practices in talent recruitment – from latest online assessment tools to unconventional ways of attracting talents.
Feb 2716:10
Conference pass

Please don’t leave! How to retain your best talent

Keynotes
Failing to retain key employees is costly to the bottom line, especially when the aviation industry is short of skilled workforce and we need experienced leaders amidst increased competition. How to provide a positive employee experience? What are the creative ways of retaining talents?
Feb 2717:00
Conference pass

India’s aviation: Towards a sustainable growth

Keynotes
After a strong FY2016, traffic growth has accelerated further in FY2017 and India is set to become the world’s third largest domestic market behind the U.S. and China. As India goes through one of the brightest periods of its economic and aviation growth, the prospects look more positive for sustainable growth than recent history has delivered. However, overcapacity, high input costs, intense competitions and inadequate infrastructure as well as skilled workers are to become major challenges for any airlines looking to thrive in this market.
Feb 2717:40
Conference pass

China’s aviation: Reaching new heights (Chinese-English simultaneous translation)

Keynotes
China begins to show its scale as its airlines go international. The country is set to overtake the U.S. to become the world’s largest aviation market by passengers by 2024 as more people take to the skies domestically and internationally. The number of people flying to, from and within China will almost double to 927 million annually by 2025 and reach 1.3 billion by 2035. Its three big airline groups are increasing their international focus. International airlines are increasing partnerships with Chinese airlines and routes to China. And that’s to say nothing of its domestic growth potential. Quite simply, China is emerging as an international force provoking new market place conditions. Join us as we explore what this means for the air travel industry in APAC and globally, and how we should plan ahead on partnerships, market development and customer strategies.
 
课题:推向国内航空业巅峰
简介: 近年来中国航空业已经从内地拓展到各个海外市场。 研究显示中航业潜能将在不久的将来跨越美国,为全球在国内外最强大的玩家。 专家也估计乘搭中航各个航空服务的人数将于2025年后激增到目前的双倍人数 (约每年92.7万人), 而在2035年后更会增达到130万人。此小组特约各航空领导,专业分析家和政治机构代表来发表珍贵的意见,并探讨如何借由此优越国际形势来培养有益于各个方位的合作关系,进一步促进中航业在全球的影响力。

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Feb 2809:00
Conference pass

Keynote Interviews

Keynotes
Join us for a series of exclusive interviews, where leaders of major LCCs outline what it takes to succeed in the ultra-competitive low-cost market, how they are innovating their offering to stay ahead of the competition and their perspectives on how low-cost travel sector will evolve in the near and long-term.
 
09:00-09:15: Interview 1
09:15-09:30: Interview 2
09:30-09:45: Interview 3
09:45-10:00: Interview 4
Feb 2810:00
Conference pass

Keynote panel: LCC Leaders Panel: Where do we go from here?

Keynotes
The Asian LCC industry is changing rapidly. Everyday airlines are announcing new routes, ordering new aircrafts, offering new discounts and introducing new products and services. LCC leaders will join us in this panel to share how they keep up with the challenges facing low-cost travel in Asia and beyond, and what opportunities they are acting upon. Some of the issues they will address include:
 
  • How did the market change in 2017? What is the outlook for 2018 and beyond?
  • How can we overcome the critical challenges of overcapacity, weak profitability, pilot shortages, safety concerns and liberalisation? What do the LCCs have in store next?
  • How significant will the impact of long haul LCCs become?
  • Will business travellers and corporates find LCCs more attractive in future?
  • What are the opportunities for LCC alliances, and is there a real appetite for them? Are we heading for a period of consolidation?
  • Where are the biggest new revenue generation opportunities for LCCs?
Feb 2811:30
Conference pass

Personalised ancillary sales: Where are airlines missing the mark on personalisation?

World Low Cost Airlines Congress
  • Happy customers buy more: Do we really understand the value-added services our passengers want?
  • Which touch-points should you focus on to help differentiate your offer through personalisation?
  • Bundling and unbundling: How can we justify the cost of personalised offers vs standardised products?
  • Where are the next generation of ancillary products? If you could make one radical change to airline’s approach to ancillary sales, what would it be?
Feb 2811:30
Conference pass

Where do we go from here? Designing next-generation loyalty programmes

Aviation Marketing
As many consumers are struggling to save up enough points to redeem for a free ticket, any sort of redemption option is perceived as positive. Already we’ve seen airlines are increasingly interested in driving customers to spend more miles on ancillary point-related products rather than award bookings, effectively freeing up those seats for revenue purchases. What are the other new trends starting to surface?
 
Join us to explore new ways to use frequent flyer miles to make customers happy and boost revenue in the same move
Feb 2811:30
Conference pass

Cabin visions, innovative interior designs and how the passenger experience will change

AirXperience
Producing the aircraft interiors is a costly business. Most airlines want distinctive products – something different that carry their brands and create unique experience. Plus, passengers always want more leg room and extra comfort, but are usually not prepared to pay any more money for them—or at least not a lot more. In this context, how will cabin interiors evolve to help solve the challenges of costs vs. experience vs. profitability?
  • What has become the standard in the each class cabin? What’s next? Will we see more suites in the sky, more accommodation-like business cabin and denser economy seats? Or are things changing? What about premium economy?
  • A more flexible approach: How can we tailor cabin seating to more individual needs?
  • Besides the seats, what are the other impacts can cabin design create on the passenger experience?
  • What it will be like inside an airliner of the future?
Feb 2811:30
Conference pass

Airport expansion: Reimagining what the airport can be

Airport T.EX
  • The airport experience is often a pain point, how could increased use of technology help guide passengers through the airport experience and remove the stress? 
  • Redesigning existing airport terminals to cope with air traffic growth
  • Upgrading retail space to increase passenger revenues
  • New strategies and technologies to build a state-of-the-art airport infrastructure
  • Long-term planning to be the global gateway
Feb 2811:30
Conference pass

Integrating IT systems after a merger

Aviation IT Show
Integration during a merger of two airlines is a different beast from CIO’s typical internal system integration effort. You could not screw this up – even the smallest error could result in a drop in ticket sales that the company could not deal with. The blending of systems would have to go off flawlessly. How can you do this? 

Join us as we talk in-depth the unique challenges, the plan and the secrets of success.
Feb 2811:50
Conference pass

Optimising ancillary pricing: Best practices to drive revenues

World Low Cost Airlines Congress
  • Defining ancillary revenue pricing methods
  • Understanding how to use predictive analytics to gauge travelers’ interest, pilot options and tweak pricing on travelers’ responses
  • Building state-of-the-art algorithms to reveal insights over time
Feb 2811:50
Conference pass

Making loyalty work for LCCs

Aviation Marketing
When we talk about airlines and loyalty programmes, most think about FSCs, rather than LCCs. But increasingly there is a rise of LCC loyalty programmes. Yet the traditional ‘earn and burn’ loyalty model that many FSCs operate isn’t always right for LCCs. That doesn’t mean loyalty doesn’t work for LCCs; it just means LCC loyalty programme needs to be a bit more creative.
  • What are the distinct advantages of being a LCC when it comes to introducing and managing a loyalty programme?
  • What are the creative ways for your customers to earn and spend points?
  • Loyalty is a two way street. You’ve gotta love your customers before they love you back: How to make the rewards personal, so customers feel valued?
  • Think mobile first and make it fun: Ideas to gamify the loyalty programme
Feb 2811:50
Conference pass

The fundamentals of comfort

AirXperience
This session gets back to the very basics of comfort and explores how we can challenge – and change – our own mindsets about the products and services we develop and offer passengers.
  • What are the elements driving comfort and what actually make us comfortable?
  • Innovative designs to enhance comfort for passengers, even if the seats don’t get much larger?
  • Active seating: Exercising may be healthy for seat occupants, but it is not always fun or practical. How do you encourage passengers to move without irritating their neighbours? How can technologies like virtual reality help?
  • What else can we do to give passengers more control and satisfaction over their space?
Feb 2811:50
Conference pass

Terminal transformations: Towards a fully digitised customer experience

Airport T.EX
  • Designing and constructing futuristic, functional terminal facilities that will meet the future requirements of passengers and airlines
  • Which technologies will enable the airport of the future?
  • How close in reality are we to seeing the seamless walk-through airport, with technologies like beacon or smart signage with biometric recognition in use?
  • Strategies to find the balance between technology and the human touch: Which parts of the journey should still be delivered by people to people, what should be automated, and how do these interactions need to evolve and improve?
Feb 2811:50
Conference pass

How IT can help increase direct booking

Aviation IT Show
Airlines want cut out the middle man and drive consumers to book directly from them by using a mix of inducements that include upgrades, preferred selections, and loyalty bonuses.
 
To achieve this, airlines have to transform their distribution model, starting with enhancing internal capabilities inclduiing operating model, processes, skills, and technology. For CIOs, this means a holistic strategy to manage digital innovation and use these technologies to improve areas of the business, particularly direct channel sales, marketing, cross-selling, and dynamic pricing and inventory management. How to do this? What challenges do you face? And what lessons have you learned?
Feb 2812:10
Conference pass

Panel: More choices, more ancillary revenues: New generation of revenue management strategies

World Low Cost Airlines Congress
For airlines, the increasing complexity in their operations and the frustrations as well as changing behaviours of customers are calling for a need of a new generation of revenue management strategies and systems.
  • Commercial and revenue steering strategies
  • Why is it so hard to manage both prices and inventory in real time?
  • Personalised ancillary sales: Can personalisation actually lead to more revenue? If so, where are airlines missing the mark on personalisation? How can airlines deliver on the increasingly complex promises they make to customers?
  • More choices, more revenues: What are the new ancillary products in the marketplace? How to further monetise the travel convenience?
  • Working with partners: What makes it a successful partnership?
Feb 2812:10
Conference pass

Panel: Shaping the future of loyalty

Aviation Marketing
Traditional loyalty has been about earning points for travel, but what are different ways that we can take care of our customers? Join us to explore challenges airline marketers are facing and how you can make smarter decisions to develop a deeper relationship with your passengers.
  • Loyalty programmes: Is it an outdated business model in a world of real-time choices? What are the trends and challenges that are disrupting loyalty?
  • Loyalty programmes for disloyal customers: Is there a loyalty case for infrequent travellers?
  • The challenges of building and nurturing direct customer relationship
  • New and creative ways to offer passengers a range of rewards that continue to be relevant to them across their different life stages, whether they regularly fly or not
  • Data and analytics: How to make best use of the information we have to deliver the most valuable loyalty programme?
  • Exciting marketing vehicles to engage customers – From traditional social media platforms to a whole new gateway of messaging platforms
  • How do we respond to the widely-held notion that customer loyalty is dead and it’s all about price?
Feb 2812:10
Conference pass

Working in the sky: How to deliver an office-friendly experience

AirXperience
Think of the airplane cabin as your office corner. That’s the effect both FSCs and LCCs are trying to create for business travellers.
  • What will be unique about the business class experience?
  • How to refine the use of space and new technology within each seat to maximise passenger comfort?
  • New ideas in design, materials, comfort and look to offer productive office environment, physical comfort, and BYOD convenience
  • Persionalisation is the wave of the future: How to offer flexible configurations for passengers to tailor their in-flight experience to their specific needs?
  • What about other perks to enhance the business travellers? E.g. F&B, amenity kits, etc.
Feb 2812:10
Conference pass

Airport city: Visions, approaches and lessons learnt

Airport T.EX
We invite Malaysia Airports to share what they believe will result in productive airport city design. We ask them to share their design perspectives and the biggest challenge they were forced to overcome and how they have arrived at a solution.
Feb 2812:10
Conference pass

Software connectivity and data integration: How to use IT to enable self-service at airports

Aviation IT Show
From check-in and bag drop, to security and immigration, airports are investing in next-generation technology in an attempt to reinvent the end-to-end airport experience.
 
Having seen many self-service initiatives worldwide, many would assume that self-service would be a natural easy next step; but for CIOs, it is never that straightforward, especially because of the complex collaboration required from airports, airlines, handling agents and all other stakeholders.
 
This presentation will look at one of the main issues, which is the software connectivity and related data integration.
Feb 2812:30
Conference pass

Experience it before you’re there: Bringing essence of the destination to the cabin

AirXperience
Hawaiian Airlines has recently revealed a distinctive cabin design for its new A321neo fleet with signature designs that evoke the natural splendor of Hawaii, bringing the outdoors in and extending “island time” from the moment a guest steps onboard.
  • How do you weave Hawaii’s story throughout the cabin interiors?
  • Design elements to enhance the guest’s mood at each stage along their journey 
  • New ideas in products, systems and processes to offer the most customer-centric experience
Feb 2812:30
Conference pass

Smart airport: Navigating in real time

Airport T.EX
PT Angkasa Pura II is stepping up the game by committing to a futuristic and innovative vision of a smart airport, which is digitised, seamlessly connected and intuitive.

One of its recent efforts is a new app that allow passengers to track flight information with real-time updates, single click to WiFi, navigate the terminal and stay informed on ‘must- buys’ in shopping or ‘must–try’ F&B along with information on transport, lounges and more.

Join us to hear what it takes to build the app and the airport’s masterplan to improve capacity and travel experience.  

 
Feb 2812:30
Conference pass

When you have many airlines under one group, how to you manage different IT systems for optimal pricing, network development and operations?

Aviation IT Show
For one airline, they often have their customer information spread across different IT systems, which are unable to interact with each other. For an airline group of two or more airlines under it, this challenge is multiplied and further complicated due to overlapping networks and customer segmentations. One example is how to do pricing so that your FSCs and LCCs don’t eat into each other’s lunch.
 
As an CIO of an airline group, how to you interconnect different IT systems across multiple airline members? What is your number one strategy?
Feb 2814:00
Conference pass

Panel: Southeast Asia outlook: How to reaccelerate the network growth

World Low Cost Airlines Congress
Southeast Asia is a region with enormous growth potential but a challenging market for airlines given the intense competition and overcapacity concerns. How to compete – or is it time to reinvent the business models to reaccelerate the network growth?
  • Managing capacity: How to achieve sustainable growth, given the region’s huge order book and temptation by some airlines to continue or resume strategic expansion
  • Which are the markets Southeast Asian LCCs will target for growth?
  • What is the role of airports in facilitate more traffic?
  • The challenge of cooperation: Partnering is not always easy and the costs versus benefits may initially look unattractive. What are the trends in partnerships (airlines and airlines, airlines and airports) and how to make it work to secure the market share?
Feb 2814:00
Conference pass

Doing social media right: How to make friends, leverage social and be well-loved online

Aviation Marketing
  • How can you reach and interact with customers when they may be using several different social media messaging platforms?
  • How to incentivise your passengers to use your social channels as a search and booking platform?
  • With the advancement of artificial intelligence and the proliferation of chatbots and instant messaging apps, how will they change the interaction between airlines and customers? How can we keep up with these rapid developments?
Feb 2814:00
Conference pass

Reading your passengers' emotions: How augmented reality is shaping the future of passenger experience

AirXperience
Air New Zealand is undertaking a trial using Microsoft’s HoloLens headset to explore what impact the technology could have on in-flight service. Join us to hear how AR can support crew to better interact with passengers, and how Air NZ is positioning itself more than just a carrier but as a software company to help travellers with all aspects of their journeys.
  • Why do it? – How AR makes dollars and sense
  • The technology is here. How to best apply it?
  • What are AR’s drawbacks and how to make it truly effective in enhancing in-flight service and building customer loyalty in the future?
Feb 2814:00
Conference pass

Lounge design and adding value to waiting time

Airport T.EX
  • Making the lounge stay memorable
  • Inspiring design that reflects the airline's’ brand without overwhelming passengers
  • Being smart with colours, materials and styles
  • Balancing costs against comfort and quality
  • Creating a haven for your premium passengers
Feb 2814:00
Conference pass

Futurecast: How AI will transform air transport industry?

Aviation IT Show
Artificial Intelligence (AI) is expected to be of common use and easily accessible in more or less the near future. The important factor here is how to get these smart tools today, and how to use it to improve operations and create a more natural experience for customers.
Feb 2814:20
Conference pass

Panel: Using social media as an effective customer care tool

Aviation Marketing
Thanks to the likes of Instagram, YouTube and other social media platforms, customers now are promoting airlines’ brands via their sharing and not shy about complaining vociferously when they feel they’ve been short-changed. Well-loved airlines are those who know how to make friends and influence people using social media.
  • Social media tips from the world's top airlines
  • How to respond quickly and effectively while keeping every interaction human?
  • Our customers are revealing insightful information about themselves: How to track and interpret it effectively?
  • How to use social media effectively when things go wrong
Feb 2814:20
Conference pass

How to successfully use predictive technology to tackle irregular operations and improve customer care?

AirXperience
  • What type of impact could delay-detection and prediction technology have on disruption management?
  • How to deliver a personalised real-time experience, event when things are going wrong?
  • Understanding the future for predictive technology and real time customer interactions: where next?
Feb 2814:20
Conference pass

Panel: Airport future 2020

Airport T.EX
Learn more on the latest trends in designing and constructing futuristic, functional terminal facilities that will meet the future requirements of passengers and airlines.
  • What will be the needs of future travellers, and how should we go about developing airport facilities to satisfy these demands?
  • Innovative terminal designs to cope with increasing passenger numbers comfortably
  • Is bigger better in building airports?
  • Moving towards a customer-centric airport: Identifying the pain points and redefining the travel experience
  • What technology innovations are changing the way we think about airport design
  • How to use design to put passengers in a spending mood
Feb 2814:20
Conference pass

The coming robotics revolution: Why CIOs should care?

Aviation IT Show
Advances in robotics technology are making human–machine collaboration an everyday reality. Better and cheaper sensors, and more advanced cloud computing and data analytics tools are enabling robots to “understand” and respond to its environment. It’s a fascinating technology, but what does it really mean for CIOs in the air transport today? How robotics will translate into business results, and what is the roadmap for the technology to be used across the organisation.
Feb 2814:40
Conference pass

Traffic growth strategies for Japanese LCCs: A case study of Vanilla Air

World Low Cost Airlines Congress
Japan’s aviation market is increasingly complicated with overlap between carriers and ownership within larger aviation groups, while overall the percentage of LCC seats in Japan is relatively low. How do you increase your market share? Do you expect consolidation, more new carriers, or development of more alliances? – Join us to hear Vanilla Air’s views of the market, how it’s expanding internationally for more traffic growth and what brand strategy it has to differentiate itself.
 
Feb 2814:40
Conference pass

Using AI and chatbots to interact with customers: What are the benefits and challenges?

AirXperience
Instant messaging apps and artificial intelligence are revolutionising the way businesses engage with consumers, and airlines aren’t just getting the message – they’re paving the way. Join us to hear some airlines’ novel initiatives that leverage AI and chatbots to start a conversation with their customers.
Feb 2814:40
Conference pass

Internet of Things in air travel: What’s real, what’s hype and what’s important?

Aviation IT Show
  • What impact IoT will have on the air travel business and how it will enable the future of connected travel
  • How to get the underlying architecture right as well as address security issues?
  • Top priorities to consider in short-, medium- and long-term to build a successful IoT transformation
Feb 2815:00
Conference pass

South Korea market: Creating a viable business strategies in a crowded and competitive market

World Low Cost Airlines Congress
South Korea may be small with about a 30th of China’s population. Yet, its skies are about to get more crowded with 7 budget airlines. How do you grow revenue and yield in such a crowded and competitive market? What is the market outlook in 5 and 10 years? Who will be the big winners?
Feb 2815:00
Conference pass

Brand storytelling: Reinventing the way stories are told

Aviation Marketing
Sharing stories is a much more compelling way to get new passengers on board and keep existing customers more loyal than any frequent-flyer programme ever will. Airline brands are full of stories that need to be told but seldom are. Stories of passengers, of long-serving staff, of children, of people with jet fuel in their veins and of the magic of flight. Airline executives who hope to build an endearing brand need to know how to tell great stories.
  • How to create an authentic brand story that articulates your airline’s unique and relevant position, promise, personality and purpose in the market?
  • How to connecting your passengers’ travel journeys with your brand story to be instantly relevant and empowering?
  • When it comes to the best branded content, comedy is hard to beat. How to leave a laughing impression?
Feb 2815:00
Conference pass

Best-practices in training employees to handle complaints

AirXperience
Your front-line staff’s ability to respond effectively and efficiently to a customer complaint is the backbone of your complaint management system, and the foundation of almost any successful CRM program.
  • Defining and capturing complaints: How do you empower front-line staff to solve problems early?
  • What are the tools that could ease your staff's complaint-handling work?
  • How do you transfer these tools to your staff, along with the knowledge and motivation that will help them use each tool effectively?
  • How to reduce complaints without compromising service levels
Feb 2815:00
Conference pass

Future Cast: How robots are becoming the future of customer service at airports

Airport T.EX
Navigating an airport is challenging and travellers will soon have a robot shepherd to guide them at the airport. Robotics and artificial intelligence are no longer science fiction, it's a reality; and some airports believe it will play an increasingly important role in aviation in the coming years. Join us to hear about visions to incorporate robotics into airport operations in various areas.
Feb 2815:00
Conference pass

Backup and recovery: Protecting data at scale

Aviation IT Show
Backup-and-recovery is one of the oldest and most frequently performed operations in the data centre. Yet, airlines with enormous amounts of data are constantly challenged trying to manage traditional backup architectures. Let’s fix it.
  • A comprehensive deep dive into the new products and techniques to help tackle modern data backup requirements
  • The database needs to perform, but we also needs to back it up: How to streamline the operation?
  • Understanding what a successful backup plan looks like, and how to build one
Feb 2815:20
Conference pass

Panel: Northeast Asia outlook: How to thrive in an increasingly complex, competitive and interconnected market

World Low Cost Airlines Congress
Northeast Asia continues to drive growth large in size and complexity, with future implications inside and outside the region. Join us to explore in depth the key strategic and commercial issues driving the future of LCCs in this region.
  • The LCC operational model is clear, but the market environment in Northeast Asia is increasingly complex, competitive and interconnected: What lies ahead for LCCs in the region?
  • What are the growth potentials? What operational and regulatory hurdles will we continue to face?
  • Countries like China, Japan and Korea see up to five home grown LCCs competing in a single market. Would there be consolidation, more new carriers, or development of more alliances?
  • Challenges and opportunities for foreign LCCs flying into Northeast Asia?
  • What will the airline industry look like in Northeast Asia in 5 and 10 years? Who will be the big winners?
Feb 2815:20
Conference pass

Rebranding & relaunching

Aviation Marketing
Join us as we uncover how to successfully rebrand and relaunch an airline. Issues to be addressed include:
  • The story behind the rebrand
  • Fresh approaches to communication, products and services, reward and loyalty
  • How to use social, mobile and digital to amplify the brand message
  • Best practices for integrated marketing campaigns
  • How data analytics help you grasp consumer sentiment for a rebranding and other major initiatives
  • How to activate a major rebranding campaign in a smarter, targeted and less expensive way
Feb 2815:20
Conference pass

Panel: Complaint-handling strategies, challenges, and best practices

AirXperience
  • How to collect and track customer feedback from all channels (i.e. phone, e-mail, letter) 
  • How to log and categorise feedback by department, followed by division into issues and sub-issues identification of predominant issues on classification 
  • Conducting further investigations to determine root causes: are they systemic or is this a one-time anomaly? 
  • How to remain receptive to complaints at all levels? Can you tactfully tell a customer they are wrong and get them to agree with you? Does it matter?
Feb 2815:20
Conference pass

Digitising the airport operations: How AR can add value

Airport T.EX
As airport operators, why should we care about augmented reality? How does it help with our shrinking budget, and how will it enable us to confront the new security concerns and tap on retail opportunities we will face in 2018 and beyond? How can it drive more intelligent use of our limited human resources and infrastructures?
 
Join us as we discuss the practical AR strategy for the airport of the near future.
Feb 2815:20
Conference pass

Panel: Protecting yourself: Developing a robust cyber security strategy

Aviation IT Show
With the introduction of new generation e-enabled aircrafts, having their systems linked to ground stations in real time, airlines are studying all the cyber security implications from the technical point of view.
  • Developing a robust cyber security plan to protect your data and operations
  • Analysing the threats: What are the possible consequences?
  • This is not a drill! How to prevent data corruption during synchronisation? How do you know when you’re under attack and how can you combat it?
  • How to safely navigate the dangers without slowing down your business?
Feb 2815:40
Conference pass

How to manage your brand's reputation in times of crisis

Aviation Marketing
  • How social media is redefining crisis management
  • How to turn open communication from threats to opportunities
  • Practical tips for common and not-so-common crisis situations
  • Planning is key: What you should have set up right now, and what to do during and after the crisis?
Feb 2815:40
Conference pass

Your smartphone is now your passport at Dubai Airport

Airport T.EX
That sinking feeling when you realised you’ve left your passport at home on the way to the airport could soon be a thing of the past when you come to Dubai International Airport. UAE residents departing can now use their smartphones to get through the e-gates. No pesky paper passports needed.
 
This new service is a major digitisation transformation effort to achieve truly excellent customer experiences, and enhanced revenue opportunities. What can Asia's airports learn from this effort?

 
Feb 2816:00
Conference pass

Combined Q&A session

Aviation Marketing
Join us to ask questions on what the three speakers have presented on branding. Essentially, let’s hear their further thoughts and voice your opinions on how airlines can become well-loved brands, why many are not doing a good job of it and what we are missing here?
Feb 2816:00
Conference pass

Combined Q&A session

Airport T.EX
Join us to ask questions on what the three speakers have presented on branding. Essentially, let’s hear their further thoughts and voice your opinions on what the future of airports might look like and how we should prepare ourselves to be future-ready.
 
last published: 26/Oct/17 03:05 GMT

 

 

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To sponsor or exhibit contact:
Adam Ball
Tel:   +65 6322 2705
adam.ball@terrapinn.com

To speak contact:
Phu Nguyen
Tel:  +65 6322 2338
phu.nguyen@terrapinn.com