Airline Revenue & Distribution

Aviation Marketing Asia

FOR PREMIUM DELEGATE PASS HOLDERS ONLY

 

Aviation Marketing, Tuesday 18 February 2020

OPENING KEYNOTE PLENARY

10:40

EXHIBITION VISIT AND NETWORKING REFRESHMENT

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13:00

EXHIBITION VISIT AND NETWORKING LUNCH

Personalisation

Akira Mitsumasu
Aviation Marketing
14:00

Leveraging relevance drivers for airline brands

Seth Cassel
Aviation Marketing
14:40

Are airlines doing enough when it comes to personalisation?

Big Data and Analytics

Minna Karha
Aviation Marketing
15:20

Creating a 360-degree view of your customer through data

Minna Karha, Head Of Data, Finnair
Aviation Marketing
15:40

Behavioural insights and hyper-personalisation: optimising offers using customer data

Aviation Marketing
16:00

Achieving an ROI on marketing spend

16:20

EXHIBITION BREAK AND NETWORKING REFRESHMENTS

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ROUNDTABLE DISCUSSION SESSION

last published: 17/Jan/20 01:05

 

Aviation Marketing, Wednesday 19 February 2020

KEYNOTE PLENARY

Yanendra Weerakkody
08:50

KEYNOTE PANEL: Innovation labs: just an investment opportunity?

This session will consist of a series of 10 minute interviews followed by a panel discussion, looking at digital innovation and digital transformation for airlines. ·Taking a more venture-capital-oriented approach to innovation·Fostering a digital mindset in your workforce·The role of innovation labs in airline digital transformation strategy· Is Asia the new hub for travel technology and innovation?
Yanendra Weerakkody, Digital Transformation Lead, SriLankan Airlines
Jerome Gauvin, Senior Design Thinking Manager, Singapore Airlines Limited
10:20

Platinum Sponsor Address

10:40

EXHIBITION VISIT AND NETWORKING REFRESHMENTS

Digital advertising and programmatic

Aviation Marketing
11:40

Excelling in digital advertising

Jonathan Wan
Aviation Marketing
12:00

Programmatic: saving costs while maximising exposure

Aviation Marketing
12:20

Increasing sales through programmatic

Aviation Marketing
12:40

Conversion rate optimisation: measuring customer satisfaction

13:00

EXHIBITION VISIT AND NETWORKING LUNCH

Panel discussion
Aviation Marketing
14:40

Panel: Should we be thinking of mobile-first or mobile only?

Aviation Marketing
16:00

Integrating social media, artificial intelligence and chatbots: how to customise your sales offering through social platforms

16:20

EXHIBITION VISIT AND NETWORKING REFRESHMENTS

last published: 17/Jan/20 01:05

 

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To sponsor or exhibit contact:
Adam Ball
Tel:   +65 6322 2705
adam.ball@terrapinn.com

To speak contact:
Roseanna Johnstone   
Tel:  +65 6322 2707 
roseanna.johnstone@terrapinn.com