Aviation Marketing

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Aviation Marketing, Wednesday 27 February 2019

Opening Keynote Plenary

Rob Gurney
08:50

C-LEVEL KEYNOTE INTERVIEWS

Asian aviation is changing: with more passengers flying than ever, a growing number of LCCs taking over not only regional markets but also long-haul flights, and new technology radically changing passengers’ expectations from their flying experience, airlines need to adapt – and quickly. With increasing pressures on yields, a high operating cost environment and more competition for passengers than ever before, the winners will be the ones who innovate. This session will bring together leaders from a combination of FSCs and LCCs to discuss their views on innovation, technology and changing business strategies, first through a series of 10 minute interviews and then in a lively panel discussion.
Interviewee: Zhijie Wang, Chief Executive Officer, Spring Airlines
10:15

Title Sponsor Address

10:35

Exhibition Visit & Networking Refreshments

CMO Insights

Panel discussion
Aviation Marketing
11:30

CMO Insights: What makes a winning marketing strategy?

  • Digital or die?
  • Targeting multiple appropriate demographics
  • Working with agencies
  • Is influencer marketing dead or just beginning?
  • Is it all about the price?
  • Marketing your onboard experience effectively
Anton Myagkov, Marketing Director, Aeroflot Russian Airlines
12:30

Exhibition Visit & Networking Lunch

Digital marketing and analytics

Aviation Marketing
13:50

Bringing it all together: what makes a successful, integrated digital campaign?

Christopher Chang
Aviation Marketing
14:10

Unlocking the power of your data: making analytics work for you

Daria Kalenska
Aviation Marketing
14:30

Turning data into insights: why it's about much more than just web analytics

Personalisation

Akira Mitsumasu
Aviation Marketing
14:50

Plotting the customer journey: identifying the touchpoints where personalisation can make a difference

Stijn Bannier
Aviation Marketing
15:10

Right place, right time: how personalised marketing can unlock revenue

Seth Cassel
Aviation Marketing
15:30

Global strategy, local delivery: how personal should your campaigns be?

ROUNDTABLE DISCUSSION SESSION

Karam Chand
17:20

Differentiating your airline: how are RB preparing for growth?

17:40

Blockchain: what does it mean for airlines and passengers?

Michal Fijol
17:40

Hub2Hub connectivity: expanding a network into Asia

18:00

Networking drinks reception and end of Day 1

last published: 29/Oct/18 02:35

Aviation Marketing, Thursday 28 February 2019

Keynote Plenary

Panel discussion
09:00

Keynote panel: Going Digital

10:00

Platinum sponsor address

10:20

Exhibition Visit & Networking Refreshments

Loyalty

Nik Laming
Aviation Marketing
11:20

Building a loyalty programme for 2019: what do today's customers want?

Aviation Marketing
11:40

Designing next generation loyalty programmes

Panel discussion
Aviation Marketing
12:00

The future of loyalty: rewarding your most frequent flyers

  • Making loyalty programmes attractive in an environment of increasing mile redemption requirements, fees and reduced mile earning
  • Who should you be rewarding more? Your most frequent flyers or your most lucrative ones?
  • Loyalty for disloyal customers: getting creative
12:40

Exhibition Visit & Networking Lunch

Doing social right

Aviation Marketing
13:50

Creating a winning social strategy: how to engage your customers where they 'live'

Aviation Marketing
14:10

What are your customers saying about you? Unlocking insights with sentiment analysis

Youvraj Seeam
Aviation Marketing
14:30

Using AI and chatbots to interact with customers on social

Branding

Jonathan Wan
Aviation Marketing
14:50

Rebranding and relaunching

Aviation Marketing
15:10

Brand 101: what to do in a crisis

Yamini Pillay
Aviation Marketing
15:30

Positioning your airline as a travel business

Yamini Pillay, Manager - Brand Marketing and Advertising, Air Mauritius Ltd
15:50

Exhibition Visit & Closing Networking Refreshments

16:30

Close of Aviation Festival Asia 2019 - see you in 2020!

last published: 29/Oct/18 02:35