World Low Cost Airlines Congress, Tuesday 21 February 2017



Organiser’s opening remarks


Chairperson's opening remarks

Mauro .Oretti

Keynote Interviews

Join us for a series of exclusive interviews, where leaders of major airlines outline what it takes to succeed, and how they are planning to keep succeeding as the industry continues to ‘fly’ forward. Find out their thoughts on what the major game changers will be, how they are continuing to innovate their business models to remain competitive and their plans for the future of their airline.
09:00-09:20: Interview 1
09:20-09:40: Interview 2
09:40-10:00: Interview 3
Panel discussion

Aviation Leaders Panel: Asia Pacific aviation outlook ​

Asia Pacific remains a standout growth market for the aviation industry. Following their in-depth interviews,  these leaders come together to  debate some of the major challenges facing the sector, including:

  • How to keep revenues ahead of costs where a lot of the costs are outside of your control?
  • To hedge or not to hedge: In a low oil price environment, how important is hedging to profitability?
  • Customers want to pay a sensible price but still have growing expectations. How can the industry cope with the best-in-class expectations, while seeking sustainable profitability?
  • What will unlock growth for the industry?
  • What are the major trends that will drive aviation in the future?

Exhibition Visit, Networking & Refreshments

Gaurav Raghuvanshi
World Low Cost Airlines Congress



Stephen Wang
World Low Cost Airlines Congress

The evolving LCC model: Towards an integrated air travel business

Today we are witnessing perhaps the most interesting period of change in the low cost business model. China's Spring Group is entering the hotel sector in Asia, turning the group into a comprehensive hospitality company to serve customers throughout their trip.
  • As an airline, what are the challenges venturing into the hotel industry and other hospitality sectors? What are the rewards?
  • How do LCCs continue to grow? What is the next phase of business model innovation?
Mr Steven Greenway
World Low Cost Airlines Congress

LCC alliances and partnerships

  • How does U-FLY Alliance actually work and transform the region's low-cost market?
  • What are plans for deeper co-operation in strategy among the airline members in the future? What features of the big alliances (oneworld, SkyTeam, and Star Alliance) should we implement and how economically viable are these features?
  • Is there a real value of for LCCs to join the existing global clubs?
  • How will the partnership model for LCCs evolve?
K Shyam Sundar
World Low Cost Airlines Congress

Overcapacity and new directions for growth

The rapid growth of LCCs in the Asia Pacific has brought about overcapacity as more airlines join the club. Especially in India, LCCs have seen a significant improvement in their financial performance over the past year. However, they will need to remain alert to potential downward pressure on yields as a result of expected rapid capacity increases. So what’s the next strategies in for LCCs in India and APAC as a whole?
  • Where are the opportunities for market share gains?
  • How to overcome overcapacity?
  • What are the irrational competitions in some markets that you have observed? How does it limit profitability and how to overcome it?
  • Partnerships, transit traffic, and cross-border JVs: What are your plans?
Teng Yang
World Low Cost Airlines Congress

How LCCs can grow in the corporate travel market

As low cost and hybrid carriers look to continue their high passenger growth rates and to shore up their yields, they have increased their attention on the business traveller.
  • How to increase LCCs’ appeal to corporates?
  • What can hold LCCs back from gaining prominence with corporate travel buyers?
  • How to compete with the incumbent airlines’ loyalty programmes and large corporate sales forces?
  • The next-generation of business travellers: Millennials and how they are shaping the future of business travel
  • What are the big trends affecting the corporate travel ecosystem in the coming years?

Networking Lunch & Exhibition Visit


Panel discussion
World Low Cost Airlines Congress

Panel: Defining ancillary strategies: What’s making you money?

Airlines rely on non-ticket fees to grow profits in today’s competitive environment. But are we making the most of our ancillary sales revenue potential?
  • Commercial and revenue steering strategies
  • Personalised ancillary sales: Why airlines are missing the mark on personalisation? How to do it right?
  • To bundle or unbundle? What drives the decision?
  • More choices, more revenues: What are the new ancillary products in the marketplace? How to further monetise the travel convenience?
  • Working with partners: What makes it a successful partnership?
Mr Eric Nordling
World Low Cost Airlines Congress

LCC revenue management: Unique characteristics and new developments

  • Does the past predict the future?
  • Your airline is: more preferred or less preferred
  • In pricing, you are only as smart as your dumbest competitor
  • Exciting developments in LCC Revenue Management

Exhibition Visit, Networking & Refreshments


Now’s your chance to get really interactive! Simply pick one of our roundtable topics and join the debate. Numbers will be limited at each table, to ensure everybody gets their chance to participate in the discussion.
round tables

Best practice in sourcing talent

The aviation industry is unique as it requires a great variety of talent to operate – cabin crew, pilots, engineers, marketeers, network planners, revenue managers, social media managers and more. That creates challenges in recruitment. Join us to discuss best practices in talent selection, development methodologies, latest online recruitment systems and assessment tools, and improvements in the quality of recruitment practices.
round tables

Chinese travel boom and how to profit from it

China is the game changing market in aviation. How should we plan ahead on partnerships, market development and customer strategies to clamour for a piece of the Chinese travel boom?
round tables

Distribution turning point: Who will win the battle for distribution share?

The speed of technology development has resulted in the constant splintering of distribution platforms. With mobile platforms poised to overtake traditional B2C websites what will the response from GDS and other channels be? What are the next developments that will complement the fast-adoption technology and how can airlines anticipate and prepare?

Ground handling at busy airports: Ensuring smooth arrivals & departures

Airport operations are complex. An orchestra of activities are carried out within a confined area, around expensive airplanes, in a short period of time. Airlines, airports and ground service providers need to come together to identify the gap in collaboration, where their practices are not meeting the standards and how to further streamline the passenger experience.

How should airlines manage and scale their disruption communications in the digital (and social) age?

With passenger numbers set to double over the next 20 years, so will the scale of disruption airlines have to manage. With growing customer expectations and an ever-increasing number of communication channels, the pressure is growing for airlines to have a robust disruption communications strategy, and a first-class customer service. How can a multi-channel approach help maximise engagement? Where does ‘social’ fit in and how should it be used? How can technology be used to break down operational and customer service silos, and to what extent can automation be used to help airlines manage disruption at scale?

Improving digital retail: How airlines and airports can collaborate

Airlines and airports need to work together to leverage data assets and embrace technological improvements, if they want to increase their ancillary revenues and keep up with the customer’s demand on a seamless travel experience. The word “silos” has come up too often in discussions on managing airline and airport data exchange. It’s been difficult, but it’s doable, given the advanced technology today and innovative retail models we’ve seen in other industries. 
round tables

India: Traffic up, losses down, how to continue the positive momentum?

India’s airlines have seen a significant improvement in their financial performance over the past year. However, carriers will need to remain alert to potential downward pressure on yields as a result of expected rapid capacity increases.
round tables

Personalisation & mobile services: Identifying and resolving pain points in executing mobile projects

As the industry is becoming increasingly competitive, airlines want to improve customer services, making travel easier and more interactive through mobile technologies. This puts pressure on the IT department as executing a mobile project requires a multidimensional framework: where to start, how to start, what works, what doesn’t and why? Join us for a discussion and hear case studies from Delta, an airline that is actively deploying mobile technologies.

Please don’t leave! How to retain your best talent

Failing to retain key employees is costly to the bottom line, especially when the aviation industry is short of skilled workforce and we need experienced leaders amidst increased competition. How to provide a positive employee experience? What are the unconventional ways of retaining talents?

Pre-order meals: New trends & concepts

Dining in the economy cabin is getting more exciting as almost every airline has jumped on the bandwagon to have a pre-order meal offers. This roundtable will look at what's happening in Asia and highlight some 'special service' concept meals (e.g. Airlines are in collaboration with brands or have specific themes.)
round tables

Protect your profits: Bottom-line effective disruption management

The airline industry has turned into a sharks’ pool. Survive or perish. New ways of attracting revenue has to be invented. Direct contact to the customer bypassing any middle man is of the essence. However, maintaining customer loyalty becomes more and more difficult. In this intricate balance, operations can do a lot to retain competitiveness. Handling irregularities in an excellent way addresses a cost position of up to 5% of the gross revenue of an airline. Learn and discuss with us how operations control is an integral part of the corporate value chain to boost your airline’s bottom line.
round tables

Rethinking the customer experience: Meeting and exceeding the demands of your passengers

With a lot of disruptive innovations from mobile to digital that are affecting traveller behaviours, we need to identify capability gaps, so we can catch up with customer demands and find ways to fill them. One might even say that we need to redefine our entire role within the customer journey itself.

The future of airline partnerships: Codeshare pacts or global clubs?

While some advocates for the three global clubs, others opt for a patchwork system of partnerships (e.g. codeshare, interline agreements, joint ventures and equity stakes), adding their interests now extend beyond the alliance ties. Join us to understand the changing partnership strategies

Unlocking total customer value - Are airlines missing the point of loyalty?

Many programmes focus on rewarding the best customer the "Fat Head" of customers. But should loyalty in the future be democratised to unlock the long tail of loyalty? How can airlines extend customer engagement principles beyond FFP? We will look at how you can unlock value from your most engaged members through advocacy with compelling data from the Ogilvy Millward Brown Loyalty Index showing the impact of social engagement particularly within the Asian Market.  With mid and lower tier spenders how can loyalty programmes be best leveraged to deliver a more personalised engaging experience to drive value? Beyond the programme, real loyalty is created through positive and negative experiences in travel. How can digital fuel experiences that drive emotional loyalty?
round tables

When crisis strikes, you say what?

Airlines have the best crisis management procedures in the world and are models for other industries to follow. Airlines have manuals, procedures, training, readiness and resources to manage minor and major emergencies. But with a pervasive digital and social media global platform, what you say at zero hour sets the tone for effective management of a crisis. 
Panel discussion

Panel: China’s aviation: Shifting the centre of gravity

China plans to allocate about 77 billion yuan (USD $12 billion) for investment in civil aviation in 2016. 66 new civil airports are planned during its next five-year plan. On top of that, the growth of international traffic on Chinese airlines in 2015 was 33%. That’s the same as the previous three years combined.  Its big 3 airline groups are increasing their international focus, international airlines are increasing partnerships with Chinese airlines and routes to China. And that’s to say nothing of its domestic growth potential. Quite simply, China could be the game changing market in Aviation. Join us as we explore what this means for the air travel industry in APAC and globally, and how we should plan ahead on partnerships, market development and customer strategies.

Panel discussion

D-i-s-r-u-p-t-i-o-n! Embracing change: How can airlines thrive in the age of digital disruption?

New start-ups are emerging every day that could change the face of the aviation industry as we know it. More airlines are focusing on innovation than ever before. But what does this really mean for our industry? This exciting panel discussion, closing day 1, will see explore the disruptive factors changing air travel and how airlines can prepare for the next level. Key areas that will be addressed include:

  • What does changing traveller behaviour mean for the air travel experience?  
  • Competing with the advent of new and innovative technology
  • The digitisation of everything: How to turn challenges into opportunities?
  • What will be travel’s next big thing? - New emerging technologies (e.g. Artificial Intelligence) and how the industry can prepare for a different reality
  • The forward thinking airlines: How to partner with the emerging potential game changers?
  • Challenging conventional assumptions and exploring new approaches

Networking Drinks Reception (Hosted by Spring Airlines; Exclusive Beer Sponsor: Heineken)

Join us for a drink at the end of a busy day of networking and learning at our Oriental Networking Drinks Reception hosted by Spring Airlines. With martial arts and street dancers from Shanghai and drinks sponsored by our Exclusive Beer Sponsor, Heineken, this is one networking event you shouldn’t miss. Did we mention it’s free with your premium conference pass?
last published: 20/Feb/17 15:06


World Low Cost Airlines Congress, Wednesday 22 February 2017



Organiser’s opening remarks

Panel discussion

Keynote Interviews

Join us for a series of exclusive interviews, where leaders of major LCCs outline what it takes to succeed in the ultra-competitive low-cost market, how they are innovating their offering to stay ahead of the competition and their perspectives on how low-cost travel sector will evolve in the near and long-term.
09:00-09:15: Interview 1
09:15-09:30: Interview 2
09:30-09:45: Interview 3
09:45-10:00: Interview 4
Panel discussion

LCC Leaders Panel: How do you keep up?

The Asian LCC industry is changing rapidly. Everyday airlines are announcing new routes, ordering new aircrafts, offering new discounts and introducing new products and services. LCC leaders will join us in this panel to share how they keep up with the challenges facing low-cost travel in Asia and beyond, and what opportunities they are acting upon. Some of the issues they will address include:

  • How did the market change in 2016? What is the outlook for 2017 and beyond?
  • How can we overcome the critical challenges of overcapacity, weak profitability, pilot shortages, safety concerns and liberalisation?
  • What are the opportunities for LCC alliances, and is there a real appetite for them? Are we heading for a period of consolidation?
  • Where are the biggest new revenue generation opportunities for LCCs?

Exhibition Visit, Networking & Refreshments

Thomas Jaeger
World Low Cost Airlines Congress



Yanik Hoyles
World Low Cost Airlines Congress

NDC and ONE Order: The bigger picture of industry transformation

Listen to how airlines are taking control of their distribution and payment strategies and how they can benefit.

  • NDC’s road map and recent achievements: How NDC is changing the current distribution landscape and have we reached the stage of mass adoption?
  • What is ONE Order? What does it mean for airlines’ future distribution strategies?
  • How NDC and ONE Order open a new opportunity for interline cooperation between LCCs and FSCs
Surain Adyanthaya
World Low Cost Airlines Congress

Dynamic pricing and new opportunities for revenue generation

  • Understand how dynamic pricing is a key to customer-centric distribution
  • Roadmap to true dynamic pricing: What are the blocking elements and how to remove them?
  • How to deal with challenges like old industry standards in pricing
  • Data analytics and price optimisation strategies to capture customers with a low willingness to pay
Panel discussion
World Low Cost Airlines Congress

Panel: Emerging airline distribution strategies

  • What are the trends impacting the distribution landscape? – A closer look on the unbundling movement, shift to mobile, increasing demand for personalisation and new distributors who are originally metasearch engines like Google, Amazon.
  • How to capitalise on these trends while not losing control of distribution costs, relationship with customers and customer’s loyalty?
  • Who owns the customer when a booking is made through a distribution partner?
  • The role of the GDS in a changing distribution landscape
  • Partnering with distributors: How to solve the multiple challenges of customer ownership, brand recognition, commission payments
  • Going beyond simply direct vs indirect: What are the options and the decisions facing airlines?
  • Technology and innovation in airline distribution
  • Where is distribution going for the future?

Networking Lunch & Exhibition Visit


Panel discussion
World Low Cost Airlines Congress

The Age of Aircraft Leasing: Where are we now and where do we go from here?

The skies above Asia will get considerably more crowded during the next 20 years as airlines expand and passenger numbers increase. That timing couldn’t be better for aircraft leasing business.
  • What does double-digit passenger growth mean to lessors?
  • Current leasing trends and models
  • What impact will the emergence of Chinese lessors have on the leasing industry?
  • Strategies to enhance returns: How to build size, gain market share and diversify funding sources
  • Using leasing as a rapid scaling tool An eye on future fleets: What are the aircraft types to invest in and how can you better manage seasonality?
  • What are the short- and long-term leasing trends?


Mr Rick Howell
World Low Cost Airlines Congress

Southeast Asia Outlook: The route to sustainable growth

With recently-launched ASEAN Open Skies agreement, Southeast Asia is poised to tap the increased traffic within the region. But a more liberalised market comes with its own set of challenges.
  • Managing capacity: How to achieve sustainable growth, given the region’s huge order book and temptation by some airlines to continue or resume strategic expansion
  • Meeting safety standards: How to collaborate towards a cross-border aviation safety regulation
  • Beyond the maturing LCC penetration rate: Where are the growth opportunities?
Panel discussion
World Low Cost Airlines Congress

Panel: India: The new flight path

Overcapacity, high input costs, intense competition and a restricted policy and regulatory environment are conspired to threaten the viability of virtually the entire India’s aviation value chain. The panel will see carriers focusing on India routes discuss how to thrive in this “brutal” market.
  • India’s airlines march back into profitability, but is this sustainable?
  • Analysing the new aviation policy: What does the new replacement of the 5/20 rule mean? How does it help to open the India’s aviation market and what does it mean for domestic carriers?
  • Opening up India’s aviation industry to FDI: Now foreign funds, individuals and non-airline companies can own up to 100% of domestic airlines, how will the landscape change?
  • Safety oversight and shortage of skilled manpower: How to prepare for the challenges of fast growth?
  • Growth prospects and opportunities for foreign airlines in the market
Mr Andrew Cowen
World Low Cost Airlines Congress

China market: Are you ready for the next wave of Chinese travelers?

China had roughly 130 million outbound travelers in 2015 and is expected to overtake the U.S. as the world’s largest passenger market by 2029. Add growing domestic tourism and it’s no wonder major players in the airline industry are clamouring for a piece of the market. In this session, we’re discussing Chinese travelers, what they want and what it all means to the airline world.

Panel discussion
World Low Cost Airlines Congress

Panel: Northeast Asia outlook: Local disruption and international aspirations

LCC market in Northeast Asia is growing fast with new entrants. Join us to explore in depth the key strategic and commercial issues driving the future of aviation in this region.

  • What are the growth potentials? What operational and regulatory hurdles will we continue to face?
  • Countries like China, Japan and Korea see up to five home grown LCCs competing in a single market. Is consolidation needed?
  • The success formula: Is it better to be an independent LCC or have a parent airline owner?
  • U-FLY alliance and how is the LCC partnership model evolving?
  • Challenges and opportunities for foreign LCCs flying into Northeast Asia?
  • What will the airline industry look like in Northeast Asia in 5 and 10 years? Who will be the big winners?

Exhibition Visit, Networking & Refreshments


Close of Aviation Festival Asia 2017

last published: 20/Feb/17 15:08





Call Adam Ball at +(65) 6322 2705 or email: