Aviation Strategy, Tuesday 21 February 2017

last published: 13/Jan/17 10:36


Aviation Strategy, Tuesday 21 February 2017



Organiser’s opening remarks


Chairperson's opening remarks

Teerapol .Chotichanapibal

Keynote Interviews

Join us for a series of exclusive interviews, where leaders of major airlines outline what it takes to succeed, and how they are planning to keep succeeding as the industry continues to ‘fly’ forward. Find out their thoughts on what the major game changers will be, how they are continuing to innovate their business models to remain competitive and their plans for the future of their airline.
09:00-09:20: Interview 1
09:20-09:40: Interview 2
09:40-10:00: Interview 3
Panel discussion

Aviation Leaders Panel: Asia Pacific aviation outlook ​

Asia Pacific remains a standout growth market for the aviation industry. Following their in-depth interviews,  these leaders come together to  debate some of the major challenges facing the sector, including:

  • How to keep revenues ahead of costs where a lot of the costs are outside of your control?
  • To hedge or not to hedge: In a low oil price environment, how important is hedging to profitability?
  • Customers want to pay a sensible price but still have growing expectations. How can the industry cope with the best-in-class expectations, while seeking sustainable profitability?
  • What will unlock growth for the industry?
  • What are the major trends that will drive aviation in the future?

Exhibition Visit, Networking & Refreshments


Richard Nuttall
Aviation Strategy

Airlines in transition: How the FSC models are changing to be more competitive

  • Biggest issues in the outlook for FSCs in 2017 and beyond
  • Do we need to reinvent the FSC business model? If yes, how should we do that?
  • How can FSCs regain short haul share from LCCs?
  • How have the long-haul low-cost LCCs affect FSCs’ behaviours in the market?
  • How can FSCs improve productivity and competitiveness, faced with more competition than ever before? – A critical look into pricing strategy, ancillary revenues, approach to cost reduction, and changes to the products and services
Aviation Strategy

Finding growth opportunities for ultra long-haul flights: Will this be the new normal?

  • Balancing costs of setting up ultra long-haul routes vs. commercial benefits
  • The ultra-long non-stop service demands a focus on higher yielding passengers. How to compete with other carriers for passengers on the same routes?
  • If airlines start migrating to ultra-long haul routes, what is the future of airline hubs? Will we need them anymore?
  • Will ultra long haul ever be a large enough part of the business to justify fleet spend and route changes?
Mr Sam Issac
Aviation Strategy

Cost saved is profit earned: Cost management strategies for FSCs

Effective cost improvement is essential to any airline’s success story, especially for FSCs to be able to match the LCCs in operating cost terms.
  • Control the controllable: Identifying the controllable cost is the most important but most challenging task in cost control. How to identify and analyse cost to the most detail level?
  • Manage costs real-time: How to identify cost leakages real time to take pro-active steps to reduce its impact on the bottom line?
  • Reorganising the underlying business and planning for commercial survival: How to further minimise losses and return to profitability?
  • Worldwide case studies of airlines streamlining processes, enabling centralised cost control, and cutting overspends: What was the thinking behind each tough decision? What can we learn?
Aviation Strategy

The corporate travel outlook

Asia’s corporate travel market is booming. Driven by China, India and the emerging economies of Southeast Asia, spending on business trips is expected to soar to $900 billion by 2025 from the current $400 billion. What’s interesting about Asian business travelers is, they are willing to use untraditional means of travel that business travelers generally aren’t lumped in with, such as flying LCCs or staying in an Airbnb. So, given these circumstances, how can FSCs ensure they secure the market share?
  • The changing business traveler habits and how they are upending how corporate travel is packaged, bought and sold?
  • Budget caution is a new normal: What are the value-for-money services to entice corporate travelers?
  • FSCs vs. LCCs: Who will win the heart – and pocket – of corporate travellers?
  • The next-generation of business travellers: Millennials and how they are shaping the future of business travel
  • What are the big trends affecting the corporate travel ecosystem in the coming years?

Networking Lunch & Exhibition Visit

Aviation Strategy

The future of airline partnerships

  • Why are airlines increasingly approaching partnerships on a market basis? 
  • Alliances offer several advantages, but can the benefits offset a tangled web of conflict?
  • How joint ventures and equity purchases will develop within, outside, and across alliance lines? What is the optimal partnership strategy?
  • The LCC model continues to evolve with the establishment of two 'alliances': Is it a threat or an opportunity for FSCs? 
  • Inducting LCCs to the global clubs: Would that help FSCs regain their short-haul markets, and would it ever even happen?
  • Opportunities for FSC-LCC partnerships outside of the alliances: How can they mutually benefit each other?
Aviation Strategy

Mapping out the market shares

  • International expansion plan: Which markets are you targeting?
  • How to make friends and influence others when you’re based outside the target market
  • How to feed the expansion through partnerships
Panel discussion
Aviation Strategy

Panel: Airline partnership and route development – Shaping the APAC aviation markets

  • Which markets to target? What’s the next chapter for emerging markets? 
  • China’s aviation: How should we plan ahead on partnerships and route development to tap the Chinese travel boom? 
  • India: Growth prospects and opportunities for foreign airlines amidst overcapacity, high input costs, intense competition and a restricted regulatory environment?
  • What are the barriers for new entrants and how to break through? Which airlines will lead the growth curve now?
  • How to reshape and the current models to be more competitive
  • How the alliance business model fits into today’s network strategies
  • What will the impact of open skies be on the PAAC travel market, and what does it mean for FSCs?

Exhibition Visit, Networking & Refreshments


Now’s your chance to get really interactive! Simply pick one of our roundtable topics and join the debate. Numbers will be limited at each table, to ensure everybody gets their chance to participate in the discussion.

Adapting for today’s corporate travellers: What’s real, what’s hype and what’s important?


Airport terminals of the future: Getting it right from the planning stage

round tables

Best practice in sourcing talent

The aviation industry is unique as it requires a great variety of talent to operate – cabin crew, pilots, engineers, marketeers, network planners, revenue managers, social media managers and more. That creates challenges in recruitment. Join us to discuss best practices in talent selection, development methodologies, latest online recruitment systems and assessment tools, and improvements in the quality of recruitment practices.

Chinese travel boom and how to profit from it


Cyber security: How to safely navigate dangers without slowing down your business


Deploying advance analytics anytime, anywhere


Deploying cloud technology

round tables

Distribution turning point: Who will win the battle for distribution share?

The speed of technology development has resulted in the constant splintering of distribution platforms. With mobile platforms poised to overtake traditional B2C websites what will the response from GDS and other channels be? What are the next developments that will complement the fast-adoption technology and how can airlines anticipate and prepare?

FSCs vs LCCs – What is the future for competition and how will long-haul-low-cost be achieved?


Ground handling at busy airports: Ensuring smooth arrivals & departures

Airport operations are complex. An orchestra of activities are carried out within a confined area, around expensive airplanes, in a short period of time. Airlines, airports and ground service providers need to come together to identify the gap in collaboration, where their practices are not meeting the standards and how to further streamline the passenger experience.

How should airlines manage and scale their disruption communications in the digital (and social) age?

With passenger numbers set to double over the next 20 years, so will the scale of disruption airlines have to manage. With growing customer expectations and an ever-increasing number of communication channels, the pressure is growing for airlines to have a robust disruption communications strategy, and a first-class customer service. How can a multi-channel approach help maximise engagement? Where does ‘social’ fit in and how should it be used? How can technology be used to break down operational and customer service silos, and to what extent can automation be used to help airlines manage disruption at scale?

How to create an unstoppable viral campaign


If the benefits of digitising an airline business are clear, what are the holdbacks and execution strategies?


Improving digital retail: How airlines and airports can collaborate

Airlines and airports need to work together to leverage data assets and embrace technological improvements, if they want to increase their ancillary revenues and keep up with the customer’s demand on a seamless travel experience. The word “silos” has come up too often in discussions on managing airline and airport data exchange. It’s been difficult, but it’s doable, given the advanced technology today and innovative retail models we’ve seen in other industries. 

Increasing productivity through automation


More content, more games and more advertising: Turning IFE into a business platform


Multi-channel digital marketing: How to reach, engage & convert visitors to paying customers


Multi-channel merchandising: How to increase ancillary revenue


Please don’t leave! How to retain your best talent

Failing to retain key employees is costly to the bottom line, especially when the aviation industry is short of skilled workforce and we need experienced leaders amidst increased competition. How to provide a positive employee experience? What are the unconventional ways of retaining talents?

Rethinking the customer experience: Meeting and exceeding the demands of your passengers


Seat & cabin design: How to combine comfort with high density


The future of airline partnerships: Codeshare pacts or global clubs?

While some advocates for the three global clubs, others opt for a patchwork system of partnerships (e.g. codeshare, interline agreements, joint ventures and equity stakes), adding their interests now extend beyond the alliance ties. Join us to understand the changing partnership strategies

Transformations in payment technology


Unlocking total customer value - Are airlines missing the point of loyalty?

Many programmes focus on rewarding the best customer the "Fat Head" of customers. But should loyalty in the future be democratised to unlock the long tail of loyalty? How can airlines extend customer engagement principles beyond FFP? We will look at how you can unlock value from your most engaged members through advocacy with compelling data from the Ogilvy Millward Brown Loyalty Index showing the impact of social engagement particularly within the Asian Market.  With mid and lower tier spenders how can loyalty programmes be best leveraged to deliver a more personalised engaging experience to drive value? Beyond the programme, real loyalty is created through positive and negative experiences in travel. How can digital fuel experiences that drive emotional loyalty?

When crisis strikes, you say what?

Airlines have the best crisis management procedures in the world and are models for other industries to follow. Airlines have manuals, procedures, training, readiness and resources to manage minor and major emergencies. But with a pervasive digital and social media global platform, what you say at zero hour sets the tone for effective management of a crisis. 
Panel discussion

Panel: China’s aviation: Shifting the centre of gravity

China plans to allocate about 77 billion yuan (USD $12 billion) for investment in civil aviation in 2016. 66 new civil airports are planned during its next five-year plan. On top of that, the growth of international traffic on Chinese airlines in 2015 was 33%. That’s the same as the previous three years combined.  Its big 3 airline groups are increasing their international focus, international airlines are increasing partnerships with Chinese airlines and routes to China. And that’s to say nothing of its domestic growth potential. Quite simply, China could be the game changing market in Aviation. Join us as we explore what this means for the air travel industry in APAC and globally, and how we should plan ahead on partnerships, market development and customer strategies.

Panel discussion

D-i-s-r-u-p-t-i-o-n! Embracing change: How can airlines thrive in the age of digital disruption?

New start-ups are emerging every day that could change the face of the aviation industry as we know it. More airlines are focusing on innovation than ever before. But what does this really mean for our industry? This exciting panel discussion, closing day 1, will see explore the disruptive factors changing air travel and how airlines can prepare for the next level. Key areas that will be addressed include:

  • What does changing traveller behaviour mean for the air travel experience?  
  • Competing with the advent of new and innovative technology
  • The digitisation of everything: How to turn challenges into opportunities?
  • What will be travel’s next big thing? - New emerging technologies (e.g. Artificial Intelligence) and how the industry can prepare for a different reality
  • The forward thinking airlines: How to partner with the emerging potential game changers?
  • Challenging conventional assumptions and exploring new approaches

Networking Drinks Reception

Join us for a drink at the end of a busy day of networking and learning at our Chinese-themed Networking Reception hosted by Spring Airlines. With jazz musicians from Shanghai, free flowing drinks, traditional Chinese cuisine and free flights for lucky winners, this is one networking event you shouldn’t miss. Did we mention it’s free with your premium conference pass?
last published: 13/Jan/17 10:38