Air Retail, Tuesday 21 February 2017



Organiser’s opening remarks


Chairperson's opening remarks

Teerapol .Chotichanapibal

Keynote Interviews

Join us for a series of exclusive interviews, where leaders of major airlines outline what it takes to succeed, and how they are planning to keep succeeding as the industry continues to ‘fly’ forward. Find out their thoughts on what the major game changers will be, how they are continuing to innovate their business models to remain competitive and their plans for the future of their airline.
09:00-09:20: Interview 1
09:20-09:40: Interview 2
09:40-10:00: Interview 3
Interviewee: Mauro .Oretti, Vice President of Marketing and Commercial Synergies, SkyTeam
Panel discussion

Aviation Leaders Panel: Asia Pacific aviation outlook ​

Asia Pacific remains a standout growth market for the aviation industry. Following their in-depth interviews,  these leaders come together to  debate some of the major challenges facing the sector, including:

  • How to keep revenues ahead of costs where a lot of the costs are outside of your control?
  • To hedge or not to hedge: In a low oil price environment, how important is hedging to profitability?
  • Customers want to pay a sensible price but still have growing expectations. How can the industry cope with the best-in-class expectations, while seeking sustainable profitability?
  • What will unlock growth for the industry?
  • What are the major trends that will drive aviation in the future?
Mauro .Oretti, Vice President of Marketing and Commercial Synergies, SkyTeam

Exhibition Visit, Networking & Refreshments


Panel discussion
Air Retail

Panel: Thinking like a retailer

  • Developing a merchandising strategy that brings together five critical elements – customer journey, technique, channel, service, and price
  • What is the best time to consider offers for additional services?
  • Understanding different merchandising techniques: What works, what doesn’t? How to combine different techniques for maximum impact
  • How to effectively employ the mobile channel
  • How to use personalisation to drive sales
  • Changing mind-set: Radical ideas to move up the value chain towards brand and experience-driven travel services
Air Retail

Onboard payment: Putting passenger experience at the heart of next-gen payment solution

  • Flexible payment processes: Towards a secured payment solution that is highly configurable for different customers, allowing them to purchase once to several times
  • Practical strategies to detect and prevent fraud
  • Virtual payment: Trends, opportunities and challenges
  • What does the future of digital payments look like?
Air Retail

Keeping your premium brands premium

  • The nuances of premium cabin marketing: How do you market premium cabins differently?
  • Is it just about discounting to sell more seats or can you shift your marketing strategy in a different direction?
  • What about the lounge? Can you keep your premium lounge really premium?
Air Retail

Reviving inflight sales with onboard ecommerce

  • Getting away from the tired trolley product push: How to make best use of IFE and connectivity to achieve onboard ecommerce?
  • How big an opportunity is this new digital retail experience for airlines? Potential to expand to destination merchandising?
  • What’s more? Industry visions for onboard ecommerce and challenges airlines face in the immediate future

Networking Lunch & Exhibition Visit


Air Retail

F&B: “Catering” to your passengers’ needs

As long as passengers have been flying, they've been disappointed by the quality of in-flight meals. It’s time to change it and get in more cash on F&B sales.
  • Innovations in on-board meal menus
  • How to sell more food and drink inflight? How to make order and payment easy?
  • How to increase sales on pre-order meals?
  • How to change customer purchasing habits?
  • How technology can help? Growing trends in customising in-flight catering
Air Retail

Sky-high shopping: Strategies to increase on-board duty free sales

  • Store in the sky: Fine-tuning the in-flight offers
  • Passenger trends and innovations in on-board products
  • Using big data to customise the duty free offerings
  • What's the next revolution that can increase duty-free sales?
Matthias Koch
Air Retail

Cross-sell your way to profit: How airlines can successfully work with 3rd party ancillaries

  • Business model: How airlines can use 3rd party ancillary services to drive new revenues 
  • Choosing the right partners to match your brand personalities, and enhance customer experience
  • The back-end challenge: Implementation is complex when your IT system is not agile. How to overcome it? 
Air Retail

Behind the scenes: Tracking ancillary sales

When evaluated and utilised correctly, ancillary sales data is highly beneficial for airlines to strengthen and refine their merchandising strategy. This is critical as merchandising is becoming dynamic, fast-paced, proactive and competitive.
  • Establishing precise and standard process to track specific details of each sale (e.g. being able to associate sale to the originating customer, market or flight)
  • Advanced analytics: How to read, interpret and use data effectively for better demand forecast, ancillary pricing and inventory management
  • Customising your ancillary offerings to your routes
  • What are the tools and techniques to track ancillary?

Exhibition Visit, Networking & Refreshments


Now’s your chance to get really interactive! Simply pick one of our roundtable topics and join the debate. Numbers will be limited at each table, to ensure everybody gets their chance to participate in the discussion.

Adapting for today’s corporate travellers: What’s real, what’s hype and what’s important?


Airport terminals of the future: Getting it right from the planning stage

round tables

Best practice in sourcing talent

The aviation industry is unique as it requires a great variety of talent to operate – cabin crew, pilots, engineers, marketeers, network planners, revenue managers, social media managers and more. That creates challenges in recruitment. Join us to discuss best practices in talent selection, development methodologies, latest online recruitment systems and assessment tools, and improvements in the quality of recruitment practices.

Chinese travel boom and how to profit from it


Cyber security: How to safely navigate dangers without slowing down your business


Deploying advance analytics anytime, anywhere


Deploying cloud technology

round tables

Distribution turning point: Who will win the battle for distribution share?

The speed of technology development has resulted in the constant splintering of distribution platforms. With mobile platforms poised to overtake traditional B2C websites what will the response from GDS and other channels be? What are the next developments that will complement the fast-adoption technology and how can airlines anticipate and prepare?

FSCs vs LCCs – What is the future for competition and how will long-haul-low-cost be achieved?


Ground handling at busy airports: Ensuring smooth arrivals & departures

Airport operations are complex. An orchestra of activities are carried out within a confined area, around expensive airplanes, in a short period of time. Airlines, airports and ground service providers need to come together to identify the gap in collaboration, where their practices are not meeting the standards and how to further streamline the passenger experience.

How should airlines manage and scale their disruption communications in the digital (and social) age?

With passenger numbers set to double over the next 20 years, so will the scale of disruption airlines have to manage. With growing customer expectations and an ever-increasing number of communication channels, the pressure is growing for airlines to have a robust disruption communications strategy, and a first-class customer service. How can a multi-channel approach help maximise engagement? Where does ‘social’ fit in and how should it be used? How can technology be used to break down operational and customer service silos, and to what extent can automation be used to help airlines manage disruption at scale?

How to create an unstoppable viral campaign


If the benefits of digitising an airline business are clear, what are the holdbacks and execution strategies?


Improving digital retail: How airlines and airports can collaborate

Airlines and airports need to work together to leverage data assets and embrace technological improvements, if they want to increase their ancillary revenues and keep up with the customer’s demand on a seamless travel experience. The word “silos” has come up too often in discussions on managing airline and airport data exchange. It’s been difficult, but it’s doable, given the advanced technology today and innovative retail models we’ve seen in other industries. 

Increasing productivity through automation


More content, more games and more advertising: Turning IFE into a business platform


Multi-channel digital marketing: How to reach, engage & convert visitors to paying customers


Multi-channel merchandising: How to increase ancillary revenue


Please don’t leave! How to retain your best talent

Failing to retain key employees is costly to the bottom line, especially when the aviation industry is short of skilled workforce and we need experienced leaders amidst increased competition. How to provide a positive employee experience? What are the unconventional ways of retaining talents?

Rethinking the customer experience: Meeting and exceeding the demands of your passengers


Seat & cabin design: How to combine comfort with high density


The future of airline partnerships: Codeshare pacts or global clubs?

While some advocates for the three global clubs, others opt for a patchwork system of partnerships (e.g. codeshare, interline agreements, joint ventures and equity stakes), adding their interests now extend beyond the alliance ties. Join us to understand the changing partnership strategies

Transformations in payment technology


Unlocking total customer value - Are airlines missing the point of loyalty?

Many programmes focus on rewarding the best customer the "Fat Head" of customers. But should loyalty in the future be democratised to unlock the long tail of loyalty? How can airlines extend customer engagement principles beyond FFP? We will look at how you can unlock value from your most engaged members through advocacy with compelling data from the Ogilvy Millward Brown Loyalty Index showing the impact of social engagement particularly within the Asian Market.  With mid and lower tier spenders how can loyalty programmes be best leveraged to deliver a more personalised engaging experience to drive value? Beyond the programme, real loyalty is created through positive and negative experiences in travel. How can digital fuel experiences that drive emotional loyalty?

When crisis strikes, you say what?

Airlines have the best crisis management procedures in the world and are models for other industries to follow. Airlines have manuals, procedures, training, readiness and resources to manage minor and major emergencies. But with a pervasive digital and social media global platform, what you say at zero hour sets the tone for effective management of a crisis. 


Panel discussion

Panel: China’s aviation: Shifting the centre of gravity

China plans to allocate about 77 billion yuan (USD $12 billion) for investment in civil aviation in 2016. 66 new civil airports are planned during its next five-year plan. On top of that, the growth of international traffic on Chinese airlines in 2015 was 33%. That’s the same as the previous three years combined.  Its big 3 airline groups are increasing their international focus, international airlines are increasing partnerships with Chinese airlines and routes to China. And that’s to say nothing of its domestic growth potential. Quite simply, China could be the game changing market in Aviation. Join us as we explore what this means for the air travel industry in APAC and globally, and how we should plan ahead on partnerships, market development and customer strategies.

Panel discussion

D-i-s-r-u-p-t-i-o-n! Embracing change: How can airlines thrive in the age of digital disruption?

New start-ups are emerging every day that could change the face of the aviation industry as we know it. More airlines are focusing on innovation than ever before. But what does this really mean for our industry? This exciting panel discussion, closing day 1, will see explore the disruptive factors changing air travel and how airlines can prepare for the next level. Key areas that will be addressed include:

  • What does changing traveller behaviour mean for the air travel experience?  
  • Competing with the advent of new and innovative technology
  • The digitisation of everything: How to turn challenges into opportunities?
  • What will be travel’s next big thing? - New emerging technologies (e.g. Artificial Intelligence) and how the industry can prepare for a different reality
  • The forward thinking airlines: How to partner with the emerging potential game changers?
  • Challenging conventional assumptions and exploring new approaches

Networking Drinks Reception

Join us for a drink at the end of a busy day of networking and learning at our Chinese-themed Networking Reception hosted by Spring Airlines. With jazz musicians from Shanghai, free flowing drinks, traditional Chinese cuisine and free flights for lucky winners, this is one networking event you shouldn’t miss. Did we mention it’s free with your premium conference pass?
last published: 24/Jan/17 02:18


Air Retail, Wednesday 22 February 2017



Organiser’s opening remarks

Panel discussion

Keynote Interviews

Join us for a series of exclusive interviews, where leaders of major LCCs outline what it takes to succeed in the ultra-competitive low-cost market, how they are innovating their offering to stay ahead of the competition and their perspectives on how low-cost travel sector will evolve in the near and long-term.
09:00-09:15: Interview 1
09:15-09:30: Interview 2
09:30-09:45: Interview 3
09:45-10:00: Interview 4
10:00-10:15: Interview 5
Panel discussion

LCC Leaders Panel: How do you keep up?

The Asian LCC industry is changing rapidly. Everyday airlines are announcing new routes, ordering new aircrafts, offering new discounts and introducing new products and services. LCC leaders will join us in this panel to share how they keep up with the challenges facing low-cost travel in Asia and beyond, and what opportunities they are acting upon. Some of the issues they will address include:

  • How did the market change in 2016? What is the outlook for 2017 and beyond?
  • How can we overcome the critical challenges of overcapacity, weak profitability, pilot shortages, safety concerns and liberalisation?
  • What are the opportunities for LCC alliances, and is there a real appetite for them? Are we heading for a period of consolidation?
  • Where are the biggest new revenue generation opportunities for LCCs?

Exhibition Visit, Networking & Refreshments

Networking Lunch & Exhibition Visit


Exhibition Visit, Networking & Refreshments


Close of Aviation Festival Asia 2017

last published: 24/Jan/17 02:19