Mrs. Jin-Lin Liang possesses 25 years of professional experiences in Far Eastern Group and advertising industry prior to FEG. She engages in a wide range of corporate governance, operational management and strategic development, including advertisement, telecommunications, retail marketing and digital payment. Since October 2014, Mrs. Liang has led Yuan Hsin Digital Payment Corporation in launching HappyCash card platform, the first digital payment scheme in Taiwan that integrates cross-industry payment product with largest retail loyalty program ~ Happy Go. Aside from actively building diversified payment services in retail shopping, micropayment, and mass transportations in physical channels, HappyCash cooperates with the Telecom partners in launching Mobile HappyCash virtual card. So as HappyCash officially steps into the field of mobile payment that covering the domains of virtual and physical payments, Mrs. Liang visions such innovative applications will migrate customer journey of “Smart Pay” to a digitized lifestyle.
Starting from January 2005, Mrs. Liang has led Ding Ding Integrated Marketing Corporation in establishing the first cross-industry platform of Reward program, Happy Go, in Taiwan that specializes in CRM for customer loyalty management service. Issuing over 14 million cards, HAPPY GO penetrates in widespread channels with 1,000 brands for strategic collaboration and over 20,000 service sites, even extends its applicability to China and Japan. It has become the most diverse loyalty platform with extensive usage in local market.