Marketing & Comms

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Rail Marketing, Wednesday 20 March 2019

Keynote Plenary: Looking Forward

Panel discussion
09:00

Keynote Panel: Game-changing technologies for Asia Pacific’s rail operators: making sense of it all

  • What are the technologies to watch? Is it all about IoT, AI & blockchain or do we need to be thinking more broadly?
  • How is technology changing our relationship with our customers? Where do they live and what value-added services do we need to be able to provide to stay relevant to them?
  • From an operational perspective, how is artificial intelligence creating new efficiencies?
  • Retrofit vs replacement – what practical steps can you take to get started with technology implementation?
Qiang Zhang
10:30

A pair of intelligent eyes -Train Intelligent Detection System (TIDS)

Qiang Zhang, Chief Scientist, Traffic Control Technology Co. Ltd.
Session led by: traffic-control-technology-co.-ltd.
10:50

Networking refreshments & exhibition visit

Getting your marketing strategy right

12:40

Networking lunch & exhibition visit

Branding & design

Elizabeth Trunkey
Rail Marketing
14:00

WORKSHOP: How to create a branding and visual style guide

Brand style guides are the key to keeping your agency’s visual identity and voice consistent and memorable. Everything you need to craft creative for your brand is contained in a style guide. The time you invest in creating a style guide is worth it, but where do you begin?This workshop will guide you through the process. You’ll learn how to:- Define your brand strategy,- Express your strategy visually across various digital, print and environmental channels.- Make your style guide easily accessible to your creatives.You’ll come away with an outline and framework you can follow to create your own brand style guide.

Close of Asia Pacific Rail 2019

last published: 18/Mar/19 16:05