THE PLANNING SHOP is a market-research based brand consultancy, which offers a unique combination of NLP based proprietary brand-building research techniques, together with brand consulting expertise and therapy area specialist knowledge. We work with healthcare professionals, patients and payers to co-create the best solutions. Our aim is to maximize every brand’s opportunities for sale, throughout its lifecycle. We have a range of qualitative and quantitative research methodologies and a focus on brand consultancy that is truly unique in the industry. We have a dedicated Rare Diseases Group as well as an Oncology Business Unit. We also have an in-house KOL expert and a separate quantitative unit called THE QuantSHOP.