New Revenues, New Routes, New Customers – for the world’s Low Cost Carriers
Massimo Di Perna | Country Manager Italy & Switzerland, Vueling
Massimo Di Perna, 39, Degree in Foreign Languages and Literatures at Pisa University and Master in Marketing Management and International Tourism at Bocconi University of Milan.
Di Perna has extensive experience in the aviation industry as well in the tourism industry, for several years worked with SkyEurope Airlines as Country Manager for Italy and afterwards contributed at the start-up of the new Olympic Air establishing the company in the italian market with the position of Sales Manager. From May 2010 he joined Vueling as a Country Manager for Italy and in October 2011 became also responsible for the swiss market.
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Appearances at this years' conference:
Main Congress Day Two - Stream A: Yield & Revenue Management
@ 11.50
Panel: Strategies and best practice to capture the high-yield corporate traveller
Winning more custom from business travellers with the right incentives – flexible fares, speedy boarding, speedy arrival, taxi, airport transfer, etc
Identifying and attracting targeted ancillary revenue from high yield travellers
Tapping effectively into the corporate world with the right distribution strategies –how to reach the person booking the flights?
Managing expectations of these customers – how does this affect business models?
› Massimo Di Perna, Country Manager Italy & Switzerland,, Vueling