Jochen Schnadt | Commercial Director
Monarch Airlines

	Jochen joined Monarch Airlines in July 2011 as Commercial Director and is responsible for the commercial development of the airline as well as network & commercial planning, revenue management & pricing, sales & distribution and product innovation. Prior to joining Monarch, Joch was Strategy and Business Unit Manager for Aer Lingus, where he incorporated a JV with United Airlines as well as a new regional franchise programme, before joining Qatar Airways, where he undertook the role of Manager Network Strategy. Joch also ran a start-up Capacity Purchase venture backed by SkyWest Inc. for four years, whilst also consulting for a number of leading airlines including BA and Virgin’s Virgin Nigeria Airways. Before that he worked for Eurocontrol for 10 years in air-traffic control and air-traffic management.	Share this

@ 14.40

Turning suppliers into commercial partners to maximise in-flight and on-ground ancillary revenue
Maximising 3rd party offerings at multiple points to increase visibility & sales
Understanding and meeting passenger needs such as reserving airport transfers in-flight, reserving taxis, home delivery of baggage, etc.
Offering these services as ‘add-ons’ to reduce airport charges & tariffs – can this be a viable ancillary revenue model for airports?
Tailoring/personalising products to the right customers at the right touch points

@ 17.10

Exploring costs vs benefits of offering on-board infotainment and internet
Optimising payment systems to facilitate secure, real-time and on-demand IFE
Costs of securing rights to offer good quality content – what will people buy?
Ability to offer ‘more’ legroom, upgrade to 1st class, etc in-flight to stimulate and capitalise on ‘impulse buys’
How to better structure the logistics to ensure quality?
Applying retail management principles to increase in-flight merchandising