Route Development Day - Monday 17th September

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10.00	Check in Opens
10.15	Chairman’s Opening Remarks John Strickland A graduate of the University of York, John has 28 years experience in the commercial airline business. He has held senior positions in a number of airlines including British Caledonian, British Airways, KLMuk and Buzz, specialising in revenue... more.. › John Strickland, Managing Director, JLS Consulting
	NEW ROUTES, NEW MARKETS
10.30	Expanding to new regions to win market share in a saturated market What profitable regions are yet to be ‘discovered’ in Europe? Mitigating the impact of newly imposed taxes with demand from new markets Key considerations in developing a new route - Catchment area size vs. frequency of flights vs. passenger numbers vs. airport tariffs Effectively managing extremes such as ash cloud disasters, delays and strikes
11.00	Discovering new markets: What is Flydubai’s strategy for expansion? How successfully is flyDubai differentiating itself with in-flight innovations? With a fleet of 19 flying 700 flights a week, discuss strategies to ensure on-time performance and efficient fleet management Overcoming  regulatory hurdles to connect Russia to the Middle East Working with Government to develop the infrastructure needed to capitalise on increasing number of leisure visitors to the middle east Where next for flyDubai? What new alliances are facilitating growth?
11.30	Keynote: Singapore’s LCC to deliver value by tapping into the long-haul market Campbell Wilson Campbell, 40, helms the budget airline as its Chief Executive Officer, and also serves on the Company's Board. As CEO, he is responsible for the direction, growth and leadership of the new Airline. Having been with the Singapore Airlines (SIA)... more.. The story behind the launch - What untapped revenue streams will this capture? What new routes are in the pipeline? How will this deliver value for SIA group? With the airline managed independently, who decides who flies which routes? Strategy behind ‘brand-building’ for long-haul flights - How does this help Scoot differentiate itself from sister airlines? › Campbell Wilson, CEO, Scoot
12.00	Keynote: Collaborating with airports to build economically sustainable routes Sertaç Haybat Born in 1952 in Istanbul, Turkey, Sertaç Haybat graduated from the University of Manchester (UK) in 1976 with a degree in Aeronautical Engineering. After completing his military service in the Turkish Air Force in 1979, he began his career in the... more.. How to best work with airports to advertise and promote new launches? Identifying and servicing routes that offer more demand that capacity to build long-term relationships with airports Challenges in connecting Turkey with the rest of Europe – Pegasus’s route strategy in a maturing market   › Sertaç Haybat, General Manager and Member of the Board, Pegasus Airlines
12.30	Networking luncheon and exhibition viewing
	BUILDING THE ‘PERFECT’ TERMINAL
13.20	Case Study: What are Southwest's requirments from an airport terminal? Pete Mcglade Pete McGlade’s career has evolved from management trainee to executive leadership. Although born in Newry, Co. Down, Ireland, Mr. McGlade grew up in New York City and Yonkers, New York. After earning a BS in General Management from Purdue... more.. What are the top 5 criteria that airlines consider before initiating a route? What makes an airline choose an airport over their competitor? What key airport services and facilities are absolutely essential for efficiency? What infrastructure should the airports be spending their money on? Optimising airport facilities to deliver on-time performance and reduce congestion   › Pete Mcglade, Senior Strategic Advisor, Southwest Airlines
13.40	Panel: How can traditionally ‘full-service’ airports evolve to attract more airlines? Pete Mcglade Pete McGlade’s career has evolved from management trainee to executive leadership. Although born in Newry, Co. Down, Ireland, Mr. McGlade grew up in New York City and Yonkers, New York. After earning a BS in General Management from Purdue... more.. Helgi Már Björgvinsson Helgi Már was appointed SVP of Marketing & Sales in May 2008. He joined Icelandair in 1999 as Manager Icelandair Holidays USA, later to become Sales Manager Western Region. In 2002 he moved to London to become Sales and Marketing Manager UK &... more.. What level of flexibility is expected from the ideal airport? What can be offered from the airport’s service menu as add-ons? What defines a business route? Speedy boarding, speedy landing, baggage delivery? How can airports cater to LCCs moving towards hybrid models? What new age technologies can make airports more attractive? Strategies to cut costs, increase efficiency, reduce congestion and automate processes How can airports distinguish themselves as the destination of choice? › Pete Mcglade, Senior Strategic Advisor, Southwest Airlines › Helgi Már Björgvinsson, Senior Vice President, Marketing & Sales,, Icelandair
14.20	Panel: Airline Retailing – How do you turn suppliers into commercial partners? Jochen Schnadt Jochen joined Monarch Airlines in July 2011 as Commercial Director and is responsible for the commercial development of the airline as well as network & commercial planning, revenue management & pricing, sales & distribution and product innovation. ... more.. Developing ‘joint services’ in-flight and on-ground to maximise ancillary revenue Maximising 3rd party offerings at multiple points to increase visibility & sales Understanding and meeting passenger needs such as reserving airport transfers in-flight, reserving taxis, home delivery of baggage, etc. Offering these services as ‘add-ons’ to reduce airport charges & tariffs – can this be a viable ancillary revenue model for airports? Tailoring/personalising products to the right customers at the right touch points › Jochen Schnadt, Commercial Director, Monarch Airlines
15.00	Speed networking break and refreshments
	BUILDING LUCRATIVE PARTNERSHIPS
15.40	Panel: Creating a win-win-win for airports, airlines and local authorities How can airports and associated businesses work together to offer better incentive packages to airlines? How can this benefit airline distribution? Re-igniting the airport-airline- tourism authority relationship in Europe to stimulate tourism and economic growth In order to fill the seats after launch, what innovative promotions and marketing collaborations will prove useful? Mapping out long-term and sustainable terms of partnership with tourism authorities to ensure stable flow of traffic for both airlines and airports Striking the right balance with airport tariffs, subsidies & demand
16.20	Panel: Leveraging EU regulations to unearth untapped funds What are the EU laws and regulations governing ‘route development funds’ or ‘public service obligation’ to support local regions? How can regions strike up a fair, sustainable and long-term solution with airlines to mitigate the initial risk of connecting to the region? Understanding methodologies to asses and work out the nature of travel and direction of traffic in order to make an informed decision about the level of support required
	NEW ROUTE LAUNCHES
17.00	Joining the dots: Market analyses of new routes launched vs. routes cancelled Ralph Anker Ralph Anker is Editor of anna.aero (Airline Network News & Analysis) the popular on-line resource for airline and airport route planners. After gaining a degree in Mathematics and a Masters in Management Science and Operations Research (both from... more.. Analyse data from the past 5 years on what new routes have been launched by key European players On how many of these routes are LCCs taking on legacy carriers rather than risk launching fresh new routes? On how many of those routes are LCC’s fares lower than legacy carriers? What is the overwhelming trend in Europe of route expansion and connectivity? › Ralph Anker, Editor, anna.aero
17.30	Networking drinks reception
19.30	Speaker dinner at The London Suite