Main Congress Day One - Tuesday 18th September

last modified: 23 February '12

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08.00

Check in Opens

09.00

Chairman’s Opening Remarks

Richard Quest

Richard Quest is one of the most instantly recognisable members of the CNN team; covering an extensive range of breaking news and business stories, as well as feature programming, he has become one of the network’s highest profile presenters. Quest...

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› Richard Quest, Anchor, CNN

GROWING PROFITABILITY

09.20

easyJet’s vision for making short-haul carriers more attractive

Impact of evolving competitive landscape & consolidation on easyJet’s strategy
Becoming Europe’s preferred short-haul airline – 12 months on
Key lessons learned in targeting premium segment - What can be done differently?
Injecting tactics of ‘fun’ & customer engagement to differentiate the easyJet brand
Maximising ancillary revenue & remaining top-of-mind with high yield customers

09.40

CEO Brainstorm: How to grow profitability in a maturing market

Birkir Holm Gudnason

Terrapinn are pleased to welcome Birkir as a speaker at this event

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Tero Taskila

Tero Taskila, 37, has been working in the aviation industry for 14 years. Education London City University, United Kingdom Pursuing Ph D in Aeronautical Engineering (Air Transport Management) Thesis: Optimal Business model for short and medium...

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How should traditional business models evolve to combat rising competition from network carriers?
How to develop sound fuel strategies & crisis management for survival? To what extent will new aircrafts reduce the impact of fuel costs?
Maximising yield/seat – delivering premium services to demand premium fares
Defining clear distribution channels & service levels to capture corporate market
Debating the outcome of the ‘airline distribution’ debate – what offers higher ROI?
Capitalising on rising ancillary revenues by moving into retailing 3rd party products
Forging alliances and interlining agreements with network carriers for increased profitability
What does the rising trend of consolidation mean for the aviation industry

10.30

Networking break and refreshments

BREAKTHROUGH INNOVATIONS

11.15

In conversation with Kevin George, Managing Director, Monarch Airlines

Strategy behind Jetblue connecting regional traffic to long-haul legacies
How to optimise schedules to make these partnerships viable & efficient?
How is the risk shared? In the event of delays or missed flights, how to best work with insurers & legacies to minimise losses?

12.00

In conversation with CEO

Breaking the 10 commandments of the low cost bible – how to increase revenue without adding costs?
Auctioning off empty seats for ancillary revenue – where is the limit?
Coping with the heavy competition in the domestic market – what are the key differentiators?

12.45

In conversation with CEO

Growing demand brings competition – strengthening the brand and loyalty programmes to keep new LCC entrants at bay
Competing with long-haul legacy carriers on service, price, and ancillary revenue
Realising new and profitable routes in a heavily competitive market

13.30