Main Congress Day One - Stream A: Sales & Distrubution - Tuesday 18th September

last modified: 23 February '12

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DISTRIBUTION STRATEGIES FOR A MATURING MARKET

14.30

Case study: Sponsor presentation

14.50

Panel debate: GDS Vs Direct Connect – What’s best for your business?

Hans-Dieter Faerber

Dr Hans-Dieter General Manager Distribution and Logistics Competence Centre for all TUI Airlines

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Steven Greenway

An experienced senior executive with extensive expertise and international experience in the airline and travel industry, with a track record of success in the development and delivery of innovative strategy and solutions that enhance profitability...

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Discuss the role of GDS in legacy carriers and the impact on sales – how does it fit into the primary distribution strategy?
With GDS content expanding to include ancillaries, how can LCCs and hybrids reduce complexity?
What benefits does Direct Connect offer airlines? How can they benefit from direct relationships with agencies and corporates?

15.30

Maximising the impact of direct distribution in a highly connected world

Building a user friendly, real-time, secure distribution path across all channels – social media, mobile technology and websites
Tailoring your message for each medium in order to maximise ticketing and non-ticketing revenue while maintaining best practice
How do 3rd party distributors fit into an airline campaign? What is the best way to position them as part of your bigger distribution strategy?
Designing multiple touch points to reach the passenger with consistent messages
Ensuring all touch-points, for eg: kiosks, are secure and real-time to allow merchandising

15.50

Networking break and refreshments

OPTIMISING PAYMENT SYSTEMS TO MINIMISE LOSSES

16.30

Optimising payment systems to cash-in on assured sales

Revamping the internal IT systems to ensure a fast booking service
Minimising session time-outs to capture sales ‘when they are hot’
Ensuring the delivery of payment systems is both efficient and cost effective
Single supplier or multi-vendor approach – which is better?

16.50

Panel brainstorm: Ways to prevent fraud from online and 3rd party sales

Frank Seedorff

Frank Seedorff joined Condor in Okt 2007 to increase E-Commerce business for Germany and Europe, further more to increase crossselling activities on all country webssites in order to double convert traffic. Prior to Condor, Frank worked for...

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What technological solutions are needed to protect data?
How to regulate the payment information from 3rd party sales? Who bears the risk in the event of a fraud?
Develop strong fraud prevention strategies along with 3rd party distributors to minimise losses