Richard Fenster | Director, Corporate Strategy
British Columbia Lottery Corp

Richard Fenster, Director, Corporate Strategy, British Columbia Lottery Corp

With 20 years experience in the gaming industry, Richard has developed a particular interest in strategy and organizational design and to how organizations are able to positon themselves for renewal and future growth while sustaining current business operations.
Today, Richard is responsible for areas of strategic planning and innovation, focused on identifying new growth opportunities across all channels and lines of business, with a particular emphasis on new game content. Richard previously served as BCLC’s Director of Enterprise Digital Services and Director of Product Management &Operations having driven BCLC’s move into the world of internet gaming. He has also held various leadership roles with operational responsibility in the areas of user experience & design, marketing, business intelligence and regulatory compliance.


Lottery Focus Day - 3rd July @ 09:50

Preparing the customer of tomorrow: Expectations and habits


Lottery Focus Day - 3rd July @ 10:10

Panel Discussion: How are lotteries modernising to meet the expectations of the next generation?

  • How can lotteries prepare to engage millennials and generation Z players?
  • Which new technologies are on the horizon that will have the biggest impact on the industry?
  • What is happening in other sectors that the lottery industry can learn from?
  • Attraction vs retention: Which should the lottery industry prioritise as they modernise?

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