Marcus Geiss | Chief Executive Officer
Navidad Foundation

Marcus Geiss, Chief Executive Officer, Navidad Foundation

Appearances:



World Gaming Executive Summit - Lottery Focus Day - Tuesday 2nd July @ 14:10

Panel Discussion: Engaging customers in the lottery's good causes: How to get communication right

  • How should good causes and charity be positioned within lottery businesses?
  • What can the lottery industry itself do to put itself in a positive light?
  • Highlighting the positive purpose of the lottery and communicating its message to society
  • Lessons learnt around effective messaging: What do the public react well to?
last published: 14/Mar/19 08:55 GMT

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