Heather Cooper | Chief Marketing Officer
Casumo

Heather Cooper, Chief Marketing Officer, Casumo

Appearances:



World Gaming Executive Summit Main day 2 - 5th July @ 12:20

Panel Discussion: Personalisation: What’s the real value and what do customers make of it all?

 
  • How can data analytics be used to understand what type of content your target audience wants?
  • How can you make conclusion from specific customer behaviour to build unique profiles for them?
  • Customer perspective: collecting feedback from your customers to understand what they want from it all

 

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