Andy Walton | Head of Core Products
Sky Betting and Gaming

Andy Walton, Head of Core Products, Sky Betting and Gaming


WGES Main day 1 - 4th July @ 15:00

Panel Discussion: Using advanced data and analytics to increase player longevity

  • How can CRM data generate real time and targeted adverts?
  • How can data be used to create personal interactions with each customer?
  • Which data should be collected to get accurate insight on our new customers?
  • Addressing security issues associated with data collection

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