Alexis Grigoriadis | Director of Online Marketing
Eurobet Italia Srl

Alexis Grigoriadis, Director of Online Marketing, Eurobet Italia Srl


World Gaming Executive Summit Main day 2 - 5th July @ 12:00

Taking a scientific approach to marketing to truly understand your customer

  • Using neurological testing to understand customer reactions to TV advertising
  • What are the main objectives to taking the marketing as a science approach?
  • How has a measurable marketing approach benefited Eurobet Italia so far?
  • Adapting advertising strategies in light of new findings

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