World Gaming Executive Summit Main day 2 - 5th July

09:30

Registration Continues, refreshments served

William Scott
10:00

Chairperson opening remarks

LAND BASED GAMING OPPORTUNITIES IN ASIA

Rosalind Wade
10:10

C’suite panel: Casino innovation from Asia - opportunities for the global gaming market

 
  • Examining the rise of VIP gaming trends in Macau and how this will impact the global gaming market
  • What can be learnt from how the Philippines are staying competitive as a global gaming and tourist destination?
  • Making sense of the changes to the Japanese market: How much could this be worth?
  • Reimagining the casino experience: How are regional casinos maximising profit and tapping into non-gaming amenities in Asia?

EVOLVING THE SPORTSBETTING MODEL

Panel discussion
10:40

C'suite Panel: The future of sports betting: What will the industry look like in 2030?

 
  • What are the latest innovations in customer engagement methods?
  • Is social betting the next big thing? What does it mean for the traditional market?
  • In-house vs external sportsbook; Is it all about the best prices/trading rates?
  • How can the industry embrace the eSport opportunity?
11:10

Networking Break

ESPORTS

THE FUTURE OF CRYPTOCURRENCY

BRAND ENGAGEMENT

New ways to play
11:30

Panel Discussion: Traits of the eSport customer: What differentiates them from the traditional player?

 
  • Which characteristics do esports players have that others don’t?
  • Which demographics do esports appeal to and is this changing?
  • Esports around the world: Who is doing it well?
  • Where are the investment opportunities: Which areas are most likely to succeed in esports?
Blockchain
11:30

Panel discussion:  The future of cryptocurrency in the gambling industry

 
  • What does the Initial Coin Offering marketplace tell us about where crypto is headed?
  • How will the tide of legislation in licensed jurisdictions impact the future of crypto in gaming?
  • How is cryptocurrency growing in acceptance and awareness?
  • What is place does crypto currency have in a global marketplace full of liquidity and anonymity?
Brand engagement and personalisation
11:30

Panel discussion: Delivering successful brand engagement across multiple channels: What works and where?

 
  • What can we learn from other industries about delivering successful brand engagement?
  • How can we use data analytics to enhance brand engagement?
  • Solidifying your company’s values to create a successful brand
  • How do you know when its time for a company rebrand?
New ways to play
12:00

Sponsor: Understanding player psychology to deliver profit

 
  • Creating a visually appealing experience with top quality games
  • Incorporating multi-channel into your offering for a better user experience
  • How does your customer want to play: Understanding player dynamics?
  • Pushing gaming limits with cutting edge graphics
Blockchain
12:00

Building-out crypto utilities and functionalities in a gambling context

 
  • Understanding the advantages of raising capital through bitcoin over other more traditional avenues
  • Using crypto utilities to enhance the customer engagement in E-sports
  • Incorporating crowdsales into our offering: Benefits and challenges
  • Using blockchain technology for a secure and transparent customer experience
Brand engagement and personalisation
12:00

Innovation in brand design: Adopting a distinct and clear brand architecture

 
  • Segment your messaging so that your whole customer base hears what they want to hear
  • Clarifying your brand positioning: How do you align message and name?
  • Increase customer and stakeholder confidence with well-defined brand direction
  • What have we done to maximise visibility in a crowded marketplace?

FANTASY SPORTS

BLOCKCHAIN IN GAMING

TARGETED MARKETING

New ways to play
12:20

Panel Discussion: Fantasy sports around the world: What is working and where?

 
  • New customers and new markets: Where is the potential for DFS (Daily Fantasy Sports)?
  • Customer demographics: Who is more likely to play? Why?
  • Are we really about to see a social revolution in gaming?
  • What does DFS have to offer to the igaming industry?
Ross McCall, Co-Founder & CEO, MatchDay Fantasy
Blockchain
12:20

Panel discussion: Incorporating blockchain technology into your gaming platforms

 
  • How can blockchain be used for gaming mechanics and identity?
  • How is blockchain technology transforming the conventional gaming industry for the better?
  • Providing safety and credibility to players and operators
  • Using blockchain technology to widen your customer base by making your product available to everyone regardless of region
Moderator: Stephen Taylor-Matthews, Blockchain Expert, Independent
Brand engagement and personalisation
12:20

Panel Discussion: Personalisation: What’s the real value and what do customers make of it all?

 
  • How can data analytics be used to understand what type of content your target audience wants?
  • How can you make conclusion from specific customer behaviour to build unique profiles for them?
  • Customer perspective: collecting feedback from your customers to understand what they want from it all

 
New ways to play
12:50

How to launch your product in a new marketplace and jurisdiction

 
  • How to work with regulators and lawmakers to educate them on your product to successfully launch in that jurisdiction
  • From a global perspective, how much operators tailor their product to appeal locally (thinking sports, currency, payment options, UI, etc.)?
  • What regulatory tweaks have you considered when looking at your next jurisdictions?
Blockchain
12:50

Bitcoin Cash: A Win for the iGaming Industry

 
  • Why Bitcoin Cash represents the true vision of Bitcoin as peer-to-peer electronic cash
  • Massive on-chain scaling future of Bitcoin Cash
  • Payment system benefits from using Bitcoin Cash
  • New applications and functionality for the iGaming industry
Brand engagement and personalisation
12:50

Taking a scientific approach to marketing to truly understand your customer

 
  • Using neurological testing to understand customer reactions to TV advertising
  • What are the main objectives to taking the marketing as a science approach?
  • How has a measurable marketing approach benefited Eurobet Italia so far?
  • Adapting advertising strategies in light of new findings
13:10

Networking Lunch

NEW PRODUCTS, NEW IDEAS

Christina Thakor-Rankin
14:10

Diversity, Equality and inclusion: Cracking the millennial market


  • From Millennials to ‘Snowflakes’: How can organisational diversity attract new generations of customers?
  • The impact of diversity on risk, reputation, and revenue
  • The challenges of building a diverse business
  • The solutions: How are gaming companies overcoming these challenges?
Panel discussion
14:30

Panel Discussion: Successful omni-channel strategies that will work profitably with today’s connected customer

 
  • How should strategies be restructured to provide a seamless omni-channel experience?
  • How can companies gain a detailed 360-degree perspective of their customer’s habits?
  • What is the preferred betting experience of in-play betting and how can it be achieved?
  • Which new technologies are available that support omni-channel initiatives?

 
Alastair Sherriffs
15:00

Putting the need for speed at the heart of your mobile strategy

 
  • With so much choice, customers won't accept a bad mobile experience
  • What can creators do to ensure they stay ahead of the competition?
  • What factors should brands look at when considering speed?
15:30

End of conference

last published: 24/May/18 12:05 GMT