People use the internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year.
Over the next 10 years, travel industry experts predict that the digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion.
Digital travel sales are forecast to reach $818bn by 2021.
of businesses will raise their spend on technology in 2018.
of travelers with smartphones compile travel research on their smartphone.
Online bookings will more than double by 2020
Most tour operators have a distribution network that’s balanced 60% in favour of online channels.
of DMOs focus their program budget on digital - and a majority expect to focus on it more in 2018.
Only 9% of DMOs believe they have “a cutting edge digital strategy”. 55% try their best to stay digitally relevant but struggle.
Just 15% of businesses in the MENA region say activities are bookable as real-time inventory on their official website. 8% are planning to change this and enable real-time bookable inventory in 2018.
of travelers are more loyal to a travel company that personalises their experiences online.