CONFERENCE AGENDA DAY 1

 

Travel Tech 2018 Day 2

THE TRAVEL TECH REVOLUTION

09:00

Keynote: New tech frontiers: from theory to reality

  •     Looking to technology to better understand travel plans, itineraries, the destination and accommodation
  •     Entrusting the digital generation of trips based on historically collected data: removing the decision-making process
  •     Implementing state of the art and cutting-edge travel technology
  •     Providing all round customer satisfaction with technology: data and devices 
  •     Investing in tech for business gain: what are the outperforming trends, startups and unicorns? 
09:20

Keynote: Becoming the travel industry’s next ubiquitous ‘big player’ with tech

  •     Learning from large online tech companies already present in the lives of much of the world’s population
  •     Protecting distributing and bookings with omnichannel
  •     Creating a method to expand digital touch points with the widest possible reach  
  •     Empowering airlines, hospitality, transportation to use tech companies as gatekeepers, not competitors: maintaining the balance 
  •     Mitigating risk with a differentiated core business proposition, concentrating on brand, product and customer community  
09:40

Keynote: OTA consolidation and the ‘here to stay’, digital sharing economy: impact on modern travel

  •     Redefining the characteristics of the sharing economy to combat the changing landscape
  •     Capturing the sharing economy market, tapping into the desires of the customers using peer to peer digital platforms
  •     Implementing the drivers stimulating OTAs and the gig economy to direct booking processes: expanding product lines and exposure
  •     Revising the expanding opportunities in emerging, tech enabled sectors: what is next in this space? 
  •     Using the sharing economy’s social media model to attract and win over the upcoming generation
10:00

Keynote: Transforming the future of travel: accelerating the digital process

  •     Connecting the entire travel ecosystem to enhance customer experience, obtain revenue, cut costs and protect profit  
  •     Making strategic business decisions based on using global travel market trends and collected data
  •     Refining business processes and practices with technology
  •     Examining the opportunities of complete connectivity across the travel network Reserved for platinum sponsor 
10:20

Speed networking

10:40

Morning tea

TRAVEL TECH 1

TRAVEL TECH 2

SMART RETAIL

LEISURE DISTRIBUTION: ACTIVITIES & PACKAGES

TRAVEL TECH 1
11:20

Panel: The new reality of retail: enhancing the customer experience with ancillaries

  •     Knowing what customers expect and want, before they do with analytics and AI
  •     Generating the optimum mix of product and price
  •     Predicting what customers will need and want, add ons and ancillary products
  •     Implementing innovative ways for delivering value Successfully tapping into the 'second wallet' for impulse, luxurious purposes
  •     Responding to enhanced customer economic intuition
TRAVEL TECH 2
11:20

Panel: Tours and activities: transported to online distribution

  •     Leveraging the internet to increase sales
  •     Assessing search, booking and reservation technology
  •     Listing tours and activities across multiple distribution channels
  •     Increasing pre-arrival bookings with a digitised inventory and capabilities
  •     Launching effective marketing and exposure strategies for global reach
Elizabeth Sasu, Chief Executive Officer, tigerbasetravels
TRAVEL TECH 1
11:40

The rise of the omnichannel customer and traveller

  •     Constructing effective omnichannel strategies: learning from the retail leaders
  •     Managing omnichannel platforms effectively while delivering the same exceptional experience 
  •     Aligning operations, meeting customer expectations and growing businesses with omnichannel
  •     Ensuring costs remain low and transparent across all channelsTravelling beyond omnichannel: employing new technology for a new age
Mohammad Chbib, CEO, Tajawal
TRAVEL TECH 2
11:40

Generating personalised packages: the new normal

  •     Reacting to ‘emphasis on experience’ demand
  •     Providing access to thrilling and transformational experiences at destinations
  •     Securing bookings and reservations with a more personalised experience 
  •     Composing packages to meet individual needs and consider wider demographic shifts: independent travellers, families, high adventure seekers and wellness based travel
TRAVEL TECH 1
12:00

Predestined payments: booking and payment systems of the future

  •     Exploring innovative booking systems for the ever-advancing travel and hospitality industries
  •     Bringing CRM systems up to speed and securing customer data
  •     Utilising biometrics, authentication and one touch payments 
  •     Reviewing alternative payment strategies and facilitating frictionless transactions for all customers
  •     Delivering seamless and safe mobility in payments
TRAVEL TECH 2
12:00

The rise of experiential, transformational and responsible travel: who is buying into the trend?

  •     Analysing the demographics of those booking ‘experiential travel’ online 
  •     Reviewing the outperforming activities, accommodation of choice and modes of transport 
  •     Striking the balance between products and experiences
  •     Producing authentic itineraries for customers beyond initial core offerings with digital
  •     Collating all features on one platform
TRAVEL TECH 1
12:10

Revolutionising revenue with advanced automation

  •     Remaining competitive with concise revenue management systems  
  •     Supporting strategic business goals with innovative revenue management software
  •     Applying best practices: focusing on strategic yield opportunities 
  •     Analysing data for maximum opportunities for profitReserved for sponsor
TRAVEL TECH 2
12:10

Selling tours through GDS

  •     Providing a consolidated online platform for activity hosts and tour operators exposure
  •     Leveraging GDS frameworks for the distribution of tours, activities and add ons
  •     Evaluating the advantages of online booking marketplace partnerships for mutual business gain
  •     Strategising for maximum exposure and pre-arrival bookings e.g. linking chains and start-up companies Reserved for sponsor
12:20

Roundtables

THE MARKETER & TECHNOLOGY

INTEGRATED HOSPITALITY TECH

TRAVEL TECH 1
14:20

Panel: Direct marketing tech: driving direct bookings

  •     Striking the right balance between direct and third-party bookings
  •     Increasing investment in digital marketing services to augment direct bookings
  •     Capturing, analysing and applying cleaner data 
  •     Mixing booking engines with connectivity strategies for a prominent presence on metasearches 
TRAVEL TECH 2
14:20

Panel: Exceptional execution and experience with emerging tech

  •     Exploring the emerging technology disrupting hoteliers in 2019 and beyond
  •     Complementing human capital with automated technology
  •     Integrating new systems and processes smoothly without disrupting CXo    Check in and out, order room service, book activities and tours without human interaction
  •     What are the outperformers revolutionising and disrupting hotel tech: balancing cost with profit
TRAVEL TECH 1
14:40

Data, analytics and increasing conversion in marketing

  •     Administering proactive engagement and real time personalisation at scale 
  •     Displaying relevant tailored content to the right visitor at optimum times
  •     Addressing the challenges posed by reduced conversion and competition from other distribution channels
  •     Optimising real time pricing based on analysis of collected data and individual preferences 
  •     Evaluating the outperforming trends in consumer conversion
TRAVEL TECH 2
14:40

A customised stay: meeting expectations and reaching individualism

  •     Incorporating personalisation technology to hotel infrastructure 
  •     Offering customised services to guests to foster brand loyalty 
  •     Inspecting customer-profiling data to preempt consumer choices before check in
  •     Evaluating further business opportunity: effective up-selling, ancillary offering and conversion
TRAVEL TECH 1
15:00

Creative social media and content marketing

  •     Pushing brands further with smaller budgets 
  •     Establishing prominent positioning on social media with viral content 
  •     Utilising conversational marketing for increased interaction with all consumers, from all ages and geos
  •     Promoting automated and retargeted adverts across social media
  •     Equipping departments with the back of house infrastructure to support global reach
TRAVEL TECH 2
15:00

Checking in corporate clients: broadening business betterment

  •     Encouraging the corporate market to utilise hotels for business travel and corporate facilities
  •     Fitting out lounges and meeting spaces with state of the art tech
  •     Enabling maximum productivity with multimedia facilities 
  •     Capiltalising on the ‘bleisure’ market: blending the business and leisure experience 
  •     Knowing what technology amenities business executives expect
TRAVEL TECH 1
15:10

Employing AI for marketing: contextual personalisation

  •     Capitalising on the success of consumer-facing AI-powered systems
  •     Coordinating predictive, customised communication with AI
  •     Intermixing AI-powered tools and devices with wider marketing strategies
  •     Avoiding overbearing messaging: mitigating marketing ‘turn-offs’ with AI trackingReserved for sponsor
TRAVEL TECH 2
15:10

Enabling guest room technology: smarter smart tech

  •     Creating the ultimate ‘smart room’
  •     Controlling IoT enabled amenities with personal devices 
  •     Applying IoT technologies to hotel rooms for complete connectivity and a set up unique to the individual guest
  •     Evaluating tools and technology for intelligent facility management
  •     Discovering interconnected devices, boosting bandwidth, wellness techReserved for sponsor

RETENTION & LOYALTY

EXPERIENCING TECHNOLOGY IN LUXURY

TRAVEL TECH 1
15:20

Panel: Search and conversion: finding success in loyalty

  •     Addressing the challenges posed by low retention rates
  •     Remaining competitive with customised and extended loyalty programmes
  •     Converting and appealing to the customer focused only on getting from point A to B
TRAVEL TECH 2
15:20

Panel: Redefining luxury with innovation

  •     Incorporating tech for transformative and immersive experiences: reviewing popular devices 
  •     Aligning business goals with luxury offerings: balancing costs and rewards 
  •     Embracing the rise of ‘affordable luxury’: emerging premium classes for the emerging middle class
  •     Strategising greater conversion rates and upselling with new and innovative facilities
TRAVEL TECH 1
15:40

The business of loyalty: attracting and retaining the ‘always on’ millennial traveller

  •     Fostering brand loyalty in the millennial era, utilising technology, digital communication and mobile apps
  •     Establishing loyalty programmes based on the millennial characteristics 
  •     Reinstating the perks of loyalty: shifting away from achieving ‘elite status’
  •      Looking to smaller scale, realistic rewards and experiential and digital redemption
TRAVEL TECH 2
15:40

Meta luxury: instilling excellence across the board

  •     Aligning technological innovation with human interaction
  •     Capturing the globally expanding luxury travel market: reviewing outperforming trends
  •     Fast-tracking profits by aligning demand for exclusivity with luxury facilities
  •     Wowing high end passengers, travellers and guests with advanced, personalised human interactionAvoiding hyper-personalisation 
TRAVEL TECH 1
16:00

Motivating loyalty with direct SMS communication

  •     Adding value to customers by using personalised SMS conversation
  •     Adding another dimension to the travel process: giving consumer the option to receive real time, instantaneous and informed messaging 
  •     Offering check in information, travel updates, weather status and discounts directly to the traveller
  •     Integrating API platforms and accessing CRM systems to generate sticky and valuable offers
TRAVEL TECH 2
16:00

Augmented and virtual reality: enhancing the luxury experience

  •     Discussing the importance of AR & VR in the travel industry: necessity or luxury?
  •     Collaborating and partnering to go the extra mile for passengers and guests
  •     Visualising evolving AR & VR: embedding mixed reality, mobile VR and wireless computing into the wider luxury provision
TRAVEL TECH 1
16:10

The reward scheme of 2019: next level partnerships

  •     Facilitating partnerships on a stable, reliable loyalty platform
  •     Predicting the loyalty landscape as travel sectors transform and digitise
  •     Determining customer desires and expectations with big data management systems Reserved for sponsor
TRAVEL TECH 2
16:10

Luxury design at basic cost

  •     Exploring dynamic, innovative and state of the art amenities for the hotels, transport and leisure industries
  •     Relying on realistic spending strategies and budgets. Balancing luxury with cost while remaining profitable
  •     What is next for technology in luxury settingsReserved for sponsor
16:20

Networking break

17:00

End of conference day two

last published: 11/Jun/18 10:05 GMT