POST-CONFERENCE WORKSHOP:

WEDNESDAY 19TH SEPTEMBER 2018

 

 
 

PRE-CONFERENCE SUMMIT - 3 RD SEPTEMBER 2018

 

 

LEAD is a full day post-event workshop taking place on Wednesday 19th September, which will address the biggest challenges that marketing and customer experience functions are facing in today’s ever-increasing digital landscape.
 

Attendees will gain a deep understanding of digital marketing and discover how to create strategies for customer loyalty that can be implemented in their company immediately. 

 

LOYALTY

Revenue starts with customer loyalty; discuss and discover the ideas, strategies and technologies to drive the loyalty of your customers

 

 

EXPERIENCE

With customer experience arguably now taking over the product to make the brand stand out from the crowd, facilitating impressive customer experiences has become imperative. Look to innovations from across the globe that are redefining the customer experience .

 

 

ANALYTICS

Analytics and data collection is transforming customer interaction and engagement and as a result, improving company bottom lines. Discover how to collate actionable insights from your data.

 

 

DIGITAL

The digital world has opened up to marketers and budgets for this specific purpose are increasing. Discuss the latest trends for digital marketers and learn where you should be allocating spend for optimum results.