João Pedro Flecha de Lima is the CEO of EllaLink, the JV created by European investors and Telebrás to build and operate a direct submarine cable system between Europe and Brazil.
Previously, Mr. Flecha de Lima was Head of the Mobile Division of Samsung Electronics in Sao Paulo, where he secured for Samsung the position of market leader in Brazil. Prior to that, he was the Brazilia leader of the startup of Huawei Technologies, where he stayed for 13 years, during which time Huawei achieved #1 or #2 position within all Brazilian carriers. He also worked at ABN Amro Bank, McKinsey & Co. and Banco Pactual.
Mr. Flecha de Lima holds an MBA in Finance and International Business from Columbia University in New York and a BSc in Civil Engineering from the University of Brasilia. He is also Board Member Certified by the Brazilian Institute of Corporate Governance.