Ms Kylie Cooper | Marketing Communication Officer Newcastle Airport Limited
Kylie was recruited by Newcastle Airport in January with one of her major projects being to develop and implement the organisation’s social media presence as the Airport takes its first steps in this weird, wonderful and foreign world.
Kylie graduated with Bachelor of Communication from the University of Newcastle in 2007 and has experience across a range of communication mediums including press, high-end consumer magazines, and creative design.
In addition to this Kylie worked for a strategic communication consultancy where she managed high-profile industry clients and learned the art of reputation management through strategic PR (which can often include mastering staying out of the media eye).
Kylie has learned that the benefits of working in corporate communication can mean perks such as getting to ‘work’ on Facebook and the like... a complete bonus of the field of work and not at all why she went into it!
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Appearances at this years' conference:
Day Two Friday, October 28th 2011
@ 10.10
How to develop your social media strategy: an action plan
Knowing what you want from social media
How much time does social media require?
Understanding where to start - which strategies will fit your business objectives?
What are the implications of social media within your organisation?
› Ms Kylie Cooper, Marketing Communication Officer, Newcastle Airport Limited
Social Media World: Day 2 Friday 28 October
@ 10.10
How to develop your social media strategy: an action plan
Knowing what you want from social media
How much time does social media require?
Understanding where to start - which strategies will fit your business objectives?
What are the implications of social media within your organisation?
› Ms Kylie Cooper, Marketing Communication Officer, Newcastle Airport Limited
Day Two Friday, October 28th 2011
@ 12.20
Panel discussion: Whose job is social media?
Improving the capability of your team to deliver digital marketing content
Choosing the right people to maintain and respond to social content and comments
How to represent your brand properly and be open without selling