Carl is the Digital Marketing and Social Media Advisor for Amway one of the world's largest Direct Selling companies and sales of US$9.2 Billion. Carl has built the Social Media strategy from the ground up through the development and distribution of numerous initiatives including, promotions, guidelines and training materials for Amway's 100.000 distributors across Australia and New Zealand. Prior to Amway, Carl worked for Next Digital one of Australia's leading digital agencies. Follow him on Twitter @carl_mogridge
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Appearances at this years' conference:
Day Two Friday, October 28th 2011
@ 09.40
How to build your social enterprise strategy
Resourcing to get results but without blowing budgets
How to blog, tweet and respond to comments in a time-effective manner
Engaging and empowering your staff using social media
How to use social media for recruiting
› Mr Carl Mogridge, Social Media Advisor, Amway
Social Media World: Day 2 Friday 28 October
@ 09.40
How to build your social enterprise strategy
Resourcing to get results but without blowing budgets
How to blog, tweet and respond to comments in a time-effective manner
Engaging and empowering your staff using social media
How to use social media for recruiting
› Mr Carl Mogridge, Social Media Advisor, Amway
Day Two Friday, October 28th 2011
@ 12.20
Panel discussion: Whose job is social media?
Improving the capability of your team to deliver digital marketing content
Choosing the right people to maintain and respond to social content and comments
How to represent your brand properly and be open without selling