Day One Thursday, October 27th 2011

Day One Thursday, October 27th 2011 ›

Day Two Friday, October 28th 2011 ›

last modified: 26 October '11

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9am

Opening remarks from the Chair

Mr Simon Goodrich at Social Media World Sydney

› Mr Simon Goodrich, Managing Director & National President, Portable

Social Strategy

9.10am

Keynote: How to form and deepen business relationships

Mr Mark Cowan

Mark Cowan was responsible for supporting Facebook’s growth across the emerging markets of EMEA (Europe, Middle East & Africa). His role included managing the education around Facebook, whilst driving growth of the company's commercial presence...

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Connecting with more than 500 million potential customers
Choosing your audience by location, age and interests
Creating social advertising that works
Building a community around your business

› Mr Mark Cowan, National Account Executive, Facebook

9.40am

How to make social media with Facebook

Mr Alex Cleanthous

Alex lives at the cutting edge of online marketing. He is responsible for the testing, rapid implementation and enhancement of the latest online marketing strategies including search engine optimisation, pay-per-click, web design and social media. ...

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Outlining key elements of a successful social media strategy
Generating leads and making sales through social media
Measuring social media performance

› Mr Alex Cleanthous, Chief Strategist, Web Profits

10.10am

Keynote: Networking with customers, prospects and partners

Mr Clifford Rosenberg

Clifford Rosenberg is the Managing Director for LinkedIn in Australia and New Zealand. In this role, Cliffs long term focus is to grow LinkedIns diverse business model comprised of user subscriptions, advertising sales and enterprise software...

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How to manage your individual and company’s online brand
Identifying new prospects and generating sales leads
Establishing your company as industry experts

› Mr Clifford Rosenberg, Managing Director, Australia/New Zealand, LinkedIn

10.40am

Morning tea and exhibition viewing

11.15am

Virtual worlds: Where social media meets gaming

Rebekah Campbell at Social Media World Sydney

How Australia's social media market is tracking globally
How Australian youths (Gen Z) are influenced by social gaming
Future social media trends and virtual world development
Social media as a product, branding and development tool

› Rebekah Campbell, Founder & CEO, Posse

Social Marketing

11.45am

Unleashing the power of social media for your business

How is social media changing the dialogue between business and customer
Using social to achieve higher customer interactivity
Deciding where social fits in your online strategy?

David Warwick, Director of Technology & Services, bWired

12.15pm

How to market globally and locally with social media

Mr Joe Millward

Joe Millward has been working in the media and technology industry for over 12 years. He has developed diverse expertise in managing groups and networks, utilising the blossoming social media tools. During his time at Gloria Jean's Coffees as...

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Balancing the need for scale in your social networks with customised local content
Monitoring and controlling your social brandLocation-based services: what you need to do

› Mr Joe Millward, Digital Marketing Communications Specialist, Snowy Hydro Ltd

12.45pm

Lunch

1.45pm

Combining online with offline to maximise your marketing dollars

Mr Michael Hauser

Michael Hauser has worked in the Victorian Tourism and online environment for over 10 years. Michael has worked on the development of the visitvictoria.com website, managed a major site redesign, implemented new online functionality and established ...

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Where social marketing meets traditional marketing to deliver real ROI
Executing an integrated marketing strategy
Tailoring messages to different demographics
Integrating advertising and social networking

› Mr Michael Hauser, eMarketing Manager, Tourism Victoria

2.15pm

The social campaign that scooped the Cannes Lions

Mr Darren Ryan at Social Media World Sydney

Applying a consumer-centric social marketing model
Creating brand experiences based firmly consumer research
Inspiring consumers to engage directly with the brand

› Mr Darren Ryan, General Manager, Consumer Marketing, Canon Australia

2.45pm

Panel: Secrets of the most successful social media campaigns

Mr Michael Hauser

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Mr Paul Wallace

Paul Wallace is the SLURPEE Brand Manager for 7-Eleven, Australia’s largest convenience retailer with a network of over 600 stores on the eastern seaboard. Paul has developed and implemented a digital strategy that has seen the iconic youth brand...

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