Mr Josh Frith | Managing Director | The Dubs

Josh Frith is an expert in digital strategy, next generation web, video marketing and advertising.

Josh has been based in the UK for the past six years working with big brands, TV networks and television production companies who are leading the world in promoting and commercialising branded entertainment and multiplatform content. As a result of his UK experience, Josh offers an experienced digital strategy approaches that includes both an Australian and international perspective.

After beginning his career as a journalist for News Ltd, Josh Frith co-founded digital agency @www in 1996 to focus on marketing brands through the online offerings of TV broadcasters and makers. After working with the Australian free-to-air and pay TV broadcasters he opened the agency in London.

He then oversaw @www’s success in working with the leading UK TV broadcasters and television production companies such as ITV, BBC, Endemol and FremantleMedia helping them to create online content brands that are highly trafficked and commercialised.

In 2006 a new form of marketing started to emerge now called branded entertainment distributed across multiplatform channels.

To meet this need Josh created sister agency dubz.tv which draws on @www’s heritage of online advertising but is driven by conceptualising and executing multiplatform content to large audiences online.