Please enable javascript to see more information on speakers

Day One Wednesday, 4 May 2011 ›

Day Two Thursday, 5 May 2011 ›

09.00
Opening remards from the Chair

Social CRM

09.10
Making the most of your networks to truly grow your brand
Mr Christopher Noble at Social Media World Melbourne

Mr Christopher Noble

Chris Noble is the General Manager for WorldNomads.com, a leading global travel insurance company and a co-founder of The Footprints Network, an alliance of e-commerce businesses funding community…

more..

  • Engaging your customers to deliver better products and customer service
  • Forming new business partnerships
  • Understanding which content ‘sticks’, and involving
    customers in its creation
  • How to monetise your social content distribution
     

09.40
The new customer and how you should engage with them
Mr Jeremy Glass at Social Media World Melbourne

Mr Jeremy Glass

As Managing Director of Permission, a Digital Relationship Marketing agency, Jeremy Glass has expertise in web strategy, business process applications, data analytics and digital relationship…

more..

  • How to build connections and develop relationships
  • Using social media technologies to engender trust, respect and a true value exchange between brand and influencer
  • Adjusting your sales pitch to a social conversation
  • Building brand equity by interacting, listening and engaging with customers
     

10.10
Morning coffee and exhibition viewing

Social PR

11.00
How to use social media as part of your PR strategy
Mr Jon Bisset at Social Media World Melbourne

  • The evolution of the PR professional’s role
  • How to build relationships to position your brand well
  • Taking the press release social
     

11.30
Leveraging social reviews to boost brand interest

  • Changing the way customers make purchasing decisions
  • Generating word of mouth without being in the face of the customer
  • Listening to the online conversation

Mike Hickinbotham, Social Media Senior Advisor, Telstra

 

    12.00
    How to create positive word of mouth for fast social spread
    Ms Tiphereth Gloria at Social Media World Melbourne

    • Activating brand enthusiasts into promoting for you
    • Identifying social influencers and engaging with them
    • Benefits and pitfalls of allowing users to run networks
    • Building the capability to track word of mouth

    12.30
    Lunch and exhibition viewing
    13.45
    Case study: An online insurgency: the Australian Greens digital election campaign
    Mr David Paris at Social Media World Melbourne

    Mr David Paris

    Since March 2010 David Paris has been employed as the Web and New Media Coordinator for the Australian Greens Members of Parliament. He oversaw the highly successful Greens online campaign for the…

    more..

    • Successes and failures
    • Building and empowering a community
    • A constant campaign
       

    14.15
    Panel discussion: Controlling your brand’s message
    Ms Tiphereth Gloria at Social Media World Melbourne
    Mr David Paris at Social Media World Melbourne

    Mr David Paris

    Since March 2010 David Paris has been employed as the Web and New Media Coordinator for the Australian Greens Members of Parliament. He oversaw the highly successful Greens online campaign for the…

    more..
    Ms Chris Rann at Social Media World Melbourne

    • Crisis communication: how social media can maintain reputation
    • How to turn detractors into advocates
    • Resourcing to monitor and manage an ongoing conversation with your communities
    • How to manage your reputation and quickly correct misinformation about your brand
       

     

    15.00
    Coffee and exhibition viewing

    Social enterprise

    15.30
    How to build your social enterprise strategy
    Mr Pete Williams at Social Media World Melbourne

    Mr Pete Williams

    Pete Williams is recognised as one of Australia’s foremost thinkers in innovation, online, mobile and social. Pete is CEO of Deloitte Digital and Chairman of the Deloitte Innovation Council. …

    more..

    • Resourcing to get results but without blowing budgets
    • How to blog, tweet and respond to comments in a time-effective manner
    • Engaging and empowering your staff using social media
    • How to use social media for recruiting
       

    16.00
    How to operationalise social media across your enterprise
    Mr Chris Gross at Social Media World Melbourne

    Mr Chris Gross

    Since August 2009 Chris has been charged with leading the direction of social media for Vodafone and Three within Australia. During this period both brands have exponentially grown their respective…

    more..

    • Defining your objectives and pillars of activity
    • Setting up a help and support centre to sufficiently resource your activities
    • Implementing, tracking and measuring across your activity
    • Creating signposts to assist in defining interaction with and between your audience
    • Understanding the unique wants of big business when socialising your organisation
       

    16.30
    Panel discussion: Getting the board on board: tips on selling your social strategy to those who don’t tweet, blog or network online
    Ms Michelle Beveridge at Social Media World Melbourne

    Ms Michelle Beveridge

    Michelle Beveridge joined Open Universities Australia in 2010 as the General Manager of Operations to lead and provide oversight to the core operating infrastructure of OUA. Her responsibilities…

    more..
    Mr Pete Williams at Social Media World Melbourne

    Mr Pete Williams

    Pete Williams is recognised as one of Australia’s foremost thinkers in innovation, online, mobile and social. Pete is CEO of Deloitte Digital and Chairman of the Deloitte Innovation Council. …

    more..
    Mr Chris Gross at Social Media World Melbourne

    Mr Chris Gross

    Since August 2009 Chris has been charged with leading the direction of social media for Vodafone and Three within Australia. During this period both brands have exponentially grown their respective…

    more..

    • Debunking myths and communicating the benefits to senior management
    • Winning the appropriate budget allocation
    • Whose job is social media?
      • Mike Hickinbotham, Social Media Senior Advisor, Telstra
       

    17.10
    Close of conference

    Register for Social Media World Melbourne ›

    Get Social Media World Melbourne brochure ›

    Back to top ›

    Day One Wednesday, 4 May 2011 ›

    Day Two Thursday, 5 May 2011 ›

    Co-located events:

    • Internet Show Melbourne 2011
    • Content Management World Melbourne 2011
    • e-Commerce & Payments World Melbourne 2011

    sponsor Social Media World Melbourne ›

    Sponsors
    Platinum Sponsor
    Hybris AG at Social Media World Melbourne
    Cloud Solutions & Connectivity Partner
    Telstra Corporation Limited at Social Media World Melbourne
    Gold Sponsor
    Atomic Media at Social Media World Melbourne
    Gold Sponsor
    Webprofits at Social Media World Melbourne
    Gold Sponsor
    bWired Group Ltd at Social Media World Melbourne
    Gold Sponsor
    Agile Corporation Pty Ltd at Social Media World Melbourne
    Cocktail Sponsor
    Retail Decisions at Social Media World Melbourne
    Event Partner
    Department of Innovation, Industry and Regional Development at Social Media World Melbourne
    Silver sponsor
    CentricMinds at Social Media World Melbourne
    Silver sponsor
    EPiServer at Social Media World Melbourne
    Silver sponsor
    Sitecore Australia at Social Media World Melbourne
    Silver sponsor
    Australia Post at Social Media World Melbourne
    Silver sponsor
    Kentico at Social Media World Melbourne
    Silver sponsor
    Design Industries at Social Media World Melbourne
    Silver sponsor
    BlueArc at Social Media World Melbourne
    Silver sponsor
    Centre Smart IT Solutions at Social Media World Melbourne
    Silver sponsor
    Elcom Technology at Social Media World Melbourne
    Silver sponsor
    Yahoo!7 at Social Media World Melbourne
    Silver sponsor
    Buzz Numbers at Social Media World Melbourne
    Silver sponsor
    White Dog Green Frog at Social Media World Melbourne
    Silver Sponsor
    Sensis Pty Ltd at Social Media World Melbourne
    Silver sponsor
    Clear Light Digital Pty Ltd at Social Media World Melbourne
    Silver Sponsor
    Net Registry at Social Media World Melbourne
    Silver sponsor
    Get Started Pty Ltd at Social Media World Melbourne
    Silver sponsor
    The Click Agency at Social Media World Melbourne

    See all our sponsors ›