Day One Wednesday, 4 May 2011
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| 09.00 | Opening remarks from the Chair | ||
Social strategy sponsored by | |||
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| 09.10 |
Keynote presentation: How to form and deepen business relationships
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| 09.35 |
LinkedIn: Networking with customers, prospects and partners
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| 10.00 |
How to make social media profitable
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| 10.25 | Morning coffee and exhibition viewing | ||
| 10.55 |
Panel discussion: What are the most successful social networks and communication strategies? Ms Sarah CurtisSarah holds a Bachelor of Business degree (ECU), a Certificate in Direct Marketing (ADMA), a Certificate in Copywriting (RMIT) and is a member of the Australian Marketing Institute. In 2000 Sarah… more.. Mr Michael HauserMichael Hauser has worked in the Victorian Tourism and online environment for over 10 years. Michael has worked on the development of the visitvictoria.com website, managed a major site redesign,… more.. Mr Alex CleanthousAlex lives at the cutting edge of online marketing. He is responsible for the testing, rapid implementation and enhancement of the latest online marketing strategies including search engine optimis… more..
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| 11.35 |
How social media can help create your product offering
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| 12.00 |
How to develop your social media strategy: an action plan for every organisation
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| 12.25 | Lunch and exhibition viewing | ||
| 13.30 |
Combining online with offline to get the best return from your marketing dollars
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Social marketing | |||
| 13.55 |
Panel discussion: What share of marketing budgets should be allocated to social media? Ms Kate BrownellKate has over 6 years experience in digital media in Australia. During this time she has worked across both the B2B and BeC segments on transactional and informational websites for retail industry… more..Mr Michael HauserMichael Hauser has worked in the Victorian Tourism and online environment for over 10 years. Michael has worked on the development of the visitvictoria.com website, managed a major site redesign,… more.. Mr. David AnsteeDavid Anstee is 7-Eleven's Innovation Manager, a sessional lecture in Entrepreneurship at Swinburne University's MBA program, and an inventor. He holds a Bachelor of Commerce from the University… more.. Mr Taki KonstanTaki founded Atomic in 1995. With over 20 years of computing and Internet technology experience, Taki is considered an expert in his field. Taki offers strategy on harnessing the Internet, emerging… more..
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Social brand | |||
Sponsored by:  | |||
| 14.35 |
Your brand’s new BFF
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| 15.00 |
Case study: Why 2 million people ‘like’ Slurpee
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| 15.25 | Afternoon tea and exhibition viewing | ||
| 15.55 |
Story telling – Why brands need to start telling a story to engage consumers
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| 16.20 |
Using social media to improve consumer experience and engagement Mr Jeff RichardsonJeff developed his first web site over 14 years ago and has been involved in Internet Marketing ever since. In his late 40s, Jeff has worked in senior marketing roles for corporations such as… more..
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Social measurement | |||
Sponsored by: | |||
| 16.45 |
Using social media for better business decision making
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| 17.10 |
Panel discussion: How do I know if social media is working? Mr Craig BuszkoCraig has over 15 years of experience working with "the Net". Since 1998, Craig has specialised in business, marketing and communications strategies, helping businesses successfully navigate the… more..Ms Kate BrownellKate has over 6 years experience in digital media in Australia. During this time she has worked across both the B2B and BeC segments on transactional and informational websites for retail industry… more..
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| 17.50 | Networking drinks |
Co-located events:
