Mr Zaheer Nooruddin | Digital CMO
Burson Marsteller

Zaheer Nooruddin Digital Chief Marketing Officer & Lead Digital Strategist Burson-Marsteller Asia-Pacific Co-author of the new book “The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery”, Zaheer is Burson-Marsteller’s regional Digital CMO for Asia-Pacific. Based in Hong Kong, he is also the firm’s Lead Digital Strategist for Greater China and Digital Practice Leader of “D/BM” - the firm’s integrated digital and social media influencer practice in China. Zaheer is an experienced digital professional, with 14 years of integrated 360 digital marketing-communications experience. Zaheer is often a keynote speaker at digital conferences in Asia. He contributes to thought-leadership on digital and social media trends in China and Asia. Zaheer leads innovative digital and social media program development, focusing on measurable business outcomes. His expertise includes integrated digital marketing strategy, social media planning and analytics, online social community and digital influencer management for brands. Previously based in Beijing, Zaheer was the founding head of “Edelman Digital”, Edelman’s social media consultancy for China, Zaheer has also held senior posts at global digital marketing agencies, Ogilvy, Proximity/ BBDO, and Wunderman. He has also worked in a marketing role at Tata, one of India’s leading business groups. Zaheer’s digital marketing communications experience spans a range of B2B and B2C industries and clients. In his career, he has worked in New York City, Mumbai, Dubai, Beijing and Hong Kong. Born in Bombay, India, Zaheer studied at St Xavier’s College and graduated from the College of Wooster in the U.S.A. with a BA in Political Science and History.