Mr Eric Lee | Vice President - Digital Marketing RHB Investment Bank
As Vice President, Digital Marketing of RHB Investment Bank, Eric develops, leads, and drives digital marketing, social media strategy, and eCommunities—enabling cost effective 1st hand listening, conversing, engaging, participating, connecting, moderating, polling, competitive intelligence, and thoughtful customer-focused engagement with ability to act and pin-point in real-time sales opportunities nationwide for RHB Investment Bank Berhad, rated as Malaysia’s Best Local Brokerage by ASIAMONEY’s Poll of Polls. Eric also draws targeted investment followings from his tweets on RHBInvest Tweets and also moderates Malaysia's Largest investment community on Yahoo! which was selected as the Showcase Case Study for Successful Investment eCommunities for "Digitalize Your Marketing Strategy Regional Conference” Kuala Lumpur 2011.
Prior to his current role, Eric developed marketing plans for web-based ventures, established and builds strategic business relationships and company’s branding within the global e-travel and hospitality marketplace with Accenture. He has in-depth experience in driving growth of online transactions, increasing new client acquisitions, and unlock precise online marketing strategies that delivers results for organizations.
Eric Lee's Speaking Engagements:
2011 Global Internet Seminar "Convenience & Mobility of Online Share Trading", Kuala Lumpur
2011 Digitalize Your Marketing Strategy Conference "Success Story: RHBInvest-Yahoo! Group, Malaysia's LARGEST Investment Community on Yahoo!, Kuala Lumpur
2007-2011 Bursa Malaysia-RHB Investment Bank Marketchat (Nationwide Investors' Education Roadshow) Kuala Lumpur, Penang, Ipoh, Johor Bahru, Melaka, Kuantan, Sibu, Kuching, Kota Kinabalu,
2010-2011 RHBInvest Trade Clubs (Nationwide trader's knowledge-sharing) Pavillion, Mont Kiara, IOI Boulevard-Kuala Lumpur; Mahkota Parade-Melaka; The Zon- Johor Bahru,
2010 RHB-StarOnline-ChartNexus Knowledge-based Stock Challenge 2010
2009 Asia Trader & Investor Convention, ATIC, Singapore
2008-2010 StarOnline-Chartnexus-RHB nationwide trader’s seminars
2008 Asia Trader & Investor Convention, ATIC, "Bursa Malaysia , Ho Chi Minh City
2008-2011 RHB Invest Smart Webinar Series
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Appearances at this years' conference:
Social Media World Asia - 26 April 2012
@ 09.30
Bring your social media together: watch, listen and adapt
Understanding risks and responsibility to make the most out of these powerful tools
Identifying the skills required to monitor social media interaction
Creating guidelines for the use of web 2.0 tools that meet your organisational requirements
› Mr Eric Lee, Vice President - Digital Marketing, RHB Investment Bank
@ 10.00
Executive Panel: How to optimise the use of various social applications to meet your business objectives
Aligning your social media objectives with your position in the market
Leveraging on the right social media tools to meet the company’s needs
How to find and tap into the right community?
› Mr Eric Lee, Vice President - Digital Marketing, RHB Investment Bank