Social Media World Asia - 26 April 2012

Social Media World Asia - 26 April 2012 ›

Ron Kaufman - The Service Leadership Workshop (Friday 27th April) ›

last modified: 08 May '12

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08.00

Registration

08.50

Chairman's Opening Remarks

Mr Keith Timimi

Keith is veteran of the digital scene in Asia. After 20 years of IT, marketing and digital work with the likes of china.com and XM, Keith started Qais Consulting in 2004. He and his partners grew the business in Singapore and India before being...

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Mr Duane Melius at Social Media World Asia

› Mr Keith Timimi, Chairman, VML Qais
› Mr Duane Melius, Social Media Manager, VML Qais

Integrating Social Media to Company Strategy

09.00

Social Media to network with customers, prospects and partners

Setting KPI's of a social media campaign
Making your message heard anytime, anywhere, any place
Establishing a dedicated team to social media

› Mr John Eng, Head of Marketing - Asia Pacific, LinkedIn

09.30

Bring your social media together: watch, listen and adapt

Mr Eric Lee

As Vice President, Digital Marketing of RHB Investment Bank, Eric develops, leads, and drives digital marketing, social media strategy, and eCommunities—enabling cost effective 1st hand...

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Understanding risks and responsibility to make the most out of these powerful tools
Identifying the skills required to monitor social media interaction
Creating guidelines for the use of web 2.0 tools that meet your organisational requirements

› Mr Eric Lee, Vice President - Digital Marketing, RHB Investment Bank

10.00

Executive Panel: How to optimise the use of various social applications to meet your business objectives

Mr Simon Ashwin at Social Media World Asia

Mr James Miner at Social Media World Asia

Mr Eric Lee

As Vice President, Digital Marketing of RHB Investment Bank, Eric develops, leads, and drives digital marketing, social media strategy, and eCommunities—enabling cost effective 1st hand...

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Moderator:

Mr Keith Timimi

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Aligning your social media objectives with your position in the market
Leveraging on the right social media tools to meet the company’s needs
How to find and tap into the right community?

› Mr Simon Ashwin, Head of Social Media, Mindshare
› Mr James Miner, SVP - Digital Media, ESPN Star Sports
› Mr Eric Lee, Vice President - Digital Marketing, RHB Investment Bank
› Mr Keith Timimi, Chairman, VML Qais

10.30

Morning Refreshments and Exhibition Opening & Tour

Social CRM

11.30

Using social influencers to get the customers attention

Ms Namrita Seghal at Social Media World Asia

Using brand evangelists to share their opinions online
Identifying the social influencers and engaging them for a proactive voice
How to ascertain the best influencers for your market
How does influencers and brand evangelism play an important role in increasing your sales

› Ms Namrita Seghal, Head of Internet Marketing, Taj Hotels, Resorts & Palaces

12.00

Creating content to build connections and develop customer relationships

Mr Zaheer Nooruddin

Zaheer Nooruddin Digital Chief Marketing Officer & Lead Digital Strategist Burson-Marsteller Asia-Pacific Co-author of the new book “The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery”, Zaheer is...

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How to make interactive and engaging content
How to adjust your sales pitch to a social conversation to secure emotional loyalty
Understanding which content captures the audience and involve them in its enhancement

› Mr Zaheer Nooruddin, Digital CMO, Burson Marsteller

12.30

Evaluating the right metrics to check on your social CRM

Mr Daniel Lee

Daniel Lee is one of the few digital professionals whose experience spans over 12 years in the digital industry in both the agency side and client side with Telstra Corporation. Prior to joining Euro RSCG Singapore, he was in management and...

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What are the right metrics to evaluate your performance
Extracting meaning from social media monitoring
How to source insights from listening programs and analytics

› Mr Daniel Lee, Head of Digital, Euro RSCG

13.00

Networking Lunch

Social Marketing

14.00

Growing your brand value through connected network

Mr Shane Chiang

Shane is the Head of Social Marketing, APAC for HTC. He loves all things Social and has been involved in Social Media for many years. He enjoys all things digital and has a love for connecting people to the digital landscape.

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Engaging your customers to deliver better products and customer service
Building brand equity by interacting, listening and engaging with customers
Using a true value exchange about the brand to engender trust and respect from consumers

› Mr Shane Chiang, Head of Social Marketing APAC, HTC

14.30

Executive Panel: How to control your brand image through social media

Mr Enrique Pinilla

ENRIQUE R. PINILLA eHub Head, APAC Enrique joined 3M in 2011 in the newly created role of eHub Head for the APAC region, with the remit to lead and amplify eMarketing, eCommerce and asset digitization for the Consumer & Office Business. He is a...

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Mr Damien Cummings

Damien has over 15 years experience in the digital industry, covering all aspects of online marketing, e-commerce and social media. Damien currently works in a dual role at Dell as the Online & Social Media Director in the Consumer & SMB team. Prior ...

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Moderator:

How to turn detractors into advocates
How to pull social media in managing crisis situation
Key tips in managing and enhancing brand recognition through social media

› Mr Enrique Pinilla, Head - eHub, 3M
› Mr Damien Cummings, Director of Social Media, Dell
› Mr Rey Ong, Founder, Hype Digital
› Mr Duane Melius, Social Media Manager, VML Qais

15.00

Afternoon Refreshments and Networking

Better business through Social Media

15.30

The effect of social media in transforming sales & marketing: A Dell case study

Mr Damien Cummings

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› Mr Damien Cummings, Director of Social Media, Dell

16.00

Case Study: creating successful social campaigns that build brands and drive ROI at Intel

Mr Jamshed M. Wadia

Jamshed Wadia has over 14 years of experience in the ‘Information Technology’ industry that span areas like Product Management, Channel & Retail Marketing, Sales Management and Digital Marketing. He holds a ‘Masters in Business Administration’...

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› Mr Jamshed M. Wadia, Interactive Manager, Marketing and Consumer Sales - Asia pacific, Intel

16.30

Using Social Media conversation im building your company's sustainable future

Ms Sharon Williams

As a highly experienced and entertaining public speaker and trainer, she has frequent engagements here and overseas at professional, corporate and community organisations. Sharon’s presentations have won praise at conferences, expos and in-house...

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