Tjalling Smit | Commercial Director

Tjalling Smit, Commercial Director, N.S.

NS is the largest operator of passenger trains in the Netherlands. NS connects people from door-to-door. 1.1 Million customers travel with our trains on a daily basis in the Netherlands, and around 1 million in the UK and Germany through our subsidiary Abellio. NS also maintains and exploits stations in the Netherlands and abroad. Together with its partners, such as OV Bike and Greenwheels, NS helps its customers with door-to-door solutions. The total turnover of NS in 2016 was €5.1 billion mainly deriving from passenger transport in the Netherlands, Germany and the United Kingdom. As Chief Commercial Officer of NS, Tjalling Smit is responsible for the Dutch core network concession, Commerce & Development and, sales -and marketing activities of NS. He is a member of the Board and reports to the CEO of NS. Since 2001 Tjalling Smit has worked in various commercial management positions within KLM & Transavia which included Vice President Marketing & E-commerce and Senior Vice President Digital.


Rail Festival Day 2 15th November @ 13:00

How NS Dutch Railways is using technology to personalize and optimise the customer journey

  • Digitising the customer journey: having a smart digitizing strategy to make sure we are investing in the most impactful areas
  • Working closely with customers to understand what they really want from our digital channels
  • Using the data to understand each customer and provide a unique and personalised experience

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